seo-weekly-report

name	seo-weekly-report
description	Generate a complete weekly SEO performance report for a site, including alerts, anomalies, and period-over-period comparison. Use when asked for a site summary, performance overview, or weekly report. Aussi déclenché en français par "bilan SEO de la semaine", "comment va le site", "rapport de perf", "récap SEO", "point hebdo", "ça donne quoi ce mois-ci", "où on en est sur le SEO".

SEO Weekly Report

Generate a full weekly SEO performance report for a Google Search Console property.

Steps

1. Call list_properties to confirm the exact site_url to use.
2. Call check_alerts to surface any active GSC alerts or manual actions. If any are present, flag them at the top of the report before anything else.
3. Call traffic_health_check to get an overall site health status and detect any active anomalies.
4. Call get_performance_overview with days=28 to retrieve totals (clicks, impressions, CTR, position) and the daily trend.
5. Call analytics_anomalies to detect statistical anomalies over the same period.
6. Call compare_search_periods comparing the last 28 days against the prior 28-day period, using dimensions=query and limit=20.
7. Flag any queries where clicks dropped by more than 20% between periods.
8. Call get_search_analytics with dimensions=query and row_limit=10 to get the top 10 queries by clicks.
9. Summarize all results in a structured report.

Output format

Present the report as a clear markdown document with these sections in order:

• Health status (from check_alerts and traffic_health_check): shown first, highlighted if critical
• Overall performance snapshot: totals + period-over-period delta
• Anomalies (from analytics_anomalies): dates or metrics with unusual patterns
• Query alerts: queries with more than 20% click decline, each with a one-sentence recommendation
• Top 10 queries by clicks