| name | seo-weekly-report |
| description | Generate a complete weekly SEO performance report for a site, including alerts, anomalies, and period-over-period comparison. Use when asked for a site summary, performance overview, or weekly report. |
SEO Weekly Report
Generate a full weekly SEO performance report for a Google Search Console property.
Steps
- Call
list_properties to confirm the exact site_url to use.
- Call
check_alerts to surface any active GSC alerts or manual actions. If any are present, flag them at the top of the report before anything else.
- Call
traffic_health_check to get an overall site health status and detect any active anomalies.
- Call
get_performance_overview with days=28 to retrieve totals (clicks, impressions, CTR, position) and the daily trend.
- Call
analytics_anomalies to detect statistical anomalies over the same period.
- Call
compare_search_periods comparing the last 28 days against the prior 28-day period, using dimensions=query and limit=20.
- Flag any queries where clicks dropped by more than 20% between periods.
- Call
get_search_analytics with dimensions=query and row_limit=10 to get the top 10 queries by clicks.
- Summarize all results in a structured report.
Output format
Present the report as a clear markdown document with these sections in order:
- Health status (from
check_alerts and traffic_health_check): shown first, highlighted if critical
- Overall performance snapshot: totals + period-over-period delta
- Anomalies (from
analytics_anomalies): dates or metrics with unusual patterns
- Query alerts: queries with more than 20% click decline, each with a one-sentence recommendation
- Top 10 queries by clicks
