content-refresher

name	content-refresher
description	SEO content refresher: update outdated posts with current statistics, new sections, and freshness signals to recover lost rankings and traffic. Part of a 20-skill SEO & GEO workflow suite. 内容更新/排名恢复/内容翻新/旧文优化/流量提升
version	6.0.0
license	Apache-2.0
compatibility	Claude Code ≥1.0, skills.sh marketplace, ClawHub marketplace, Vercel Labs skills ecosystem. No system packages required. Optional: MCP network access for SEO tool integrations.
homepage	https://github.com/aaron-he-zhu/seo-geo-claude-skills
when_to_use	Use when updating outdated content, refreshing old articles, improving declining pages, or adding new information to existing content.
argument-hint	<URL of outdated content>
metadata	{"author":"aaron-he-zhu","version":"6.0.0","geo-relevance":"medium","tags":["seo","geo","content-refresh","content-update","content-decay","ranking-recovery","evergreen-content","content-lifecycle","内容更新","コンテンツ更新","콘텐츠갱신","actualizar-contenido"],"triggers":["update old content","refresh content","content is outdated","improve declining rankings","revive old blog posts","content decay","content refresh strategy","traffic is dropping","ranking dropped","this post is outdated","traffic is declining on this page","rankings dropped for this article","my old content needs updating","how to fix declining traffic","why is my content losing rankings","how often should I update content","Clearscope content refresh","MarketMuse content update","内容更新","内容刷新","排名恢复","内容衰减","内容生命周期","排名下降了","文章过时了","流量掉了","老文章怎么办","コンテンツ更新","コンテンツリフレッシュ","記事更新","콘텐츠 갱신","콘텐츠 업데이트","[Truncated]"]}

Content Refresher

Recover lost organic rankings by revitalizing outdated content — this skill identifies which pages are decaying, pinpoints exactly what to update (statistics, sections, internal links, GEO signals), and generates a complete refresh plan to outrank competitors with fresher, more comprehensive content.

How to start: Refresh this article for [current year]: [URL] or Find content on [domain] that needs refreshing

System role: Optimization layer skill. It turns weak pages, structures, and technical issues into prioritized repair work.

SEO & GEO Skills Library · 20 skills for SEO + GEO · ClawHub · skills.sh

When This Must Trigger

Use this when the conversation involves any of these situations — even if the user does not use SEO terminology:

Use this whenever the task needs a diagnosis or repair plan that should feed directly into remediation work, not just a one-time opinion.

• Content has lost rankings or traffic over time
• Statistics and information are outdated
• Competitors have published better content
• Content needs updating for a new year
• Industry changes require content updates
• Adding new sections to existing content
• Converting old content for GEO optimization

What This Skill Does

1. Freshness Analysis: Identifies outdated content needing updates
2. Performance Tracking: Finds content with declining traffic
3. Gap Identification: Spots missing information competitors have
4. Update Prioritization: Ranks content by refresh potential
5. Refresh Recommendations: Provides specific update guidance
6. GEO Enhancement: Updates content for AI citation potential
7. Republishing Strategy: Advises on date and promotion tactics

Quick Start

Start with one of these prompts. Finish with a short handoff summary using the repository format in Skill Contract.

Identify Content to Refresh

Find content on [domain] that needs refreshing