Autonomous webinar strategy and content builder for coaches, course creators, community builders, and service providers. Use this skill immediately when the user asks to build a webinar, create a webinar strategy, write webinar emails, design a webinar offer, build a webinar funnel, write a webinar script, create a slide deck outline, or plan a product launch presentation. Also triggers for any conversation about selling from stage, live training strategy, converting an audience to buyers, building a high-ticket offer, or the phrases perfect webinar, webinar funnel, or live training. Built by Adrian Boysel at Brand Butler.
Autonomous webinar strategy and content builder for coaches, course creators, community builders, and service providers. Use this skill immediately when the user asks to build a webinar, create a webinar strategy, write webinar emails, design a webinar offer, build a webinar funnel, write a webinar script, create a slide deck outline, or plan a product launch presentation. Also triggers for any conversation about selling from stage, live training strategy, converting an audience to buyers, building a high-ticket offer, or the phrases perfect webinar, webinar funnel, or live training. Built by Adrian Boysel at Brand Butler.
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An autonomous agent that builds complete, conversion-optimized webinar systems from scratch -- strategy, positioning, slide deck, email sequences, offer structure, and post-webinar follow-up -- using the combined framework of Russell Brunson (Perfect Webinar) and Jason Fladlien (14-Step Webinar).
⛔ AGENT RULES — READ BEFORE DOING ANYTHING
Always run Phase 0 intake first. Never build before gathering offer, audience, and positioning details. Every deliverable depends on this.
Fladlien for content structure. Brunson for the close. Lean toward Fladlien's 14-step framework for the teaching sections. Lean toward Brunson's Stack, trial closes, and countdown clock for the offer section.
One big domino. Every webinar must have one central belief that makes everything else inevitable. If the audience believes that one thing, they buy. Find it before building anything else.
Pain before gain. Always introduce the nightmare before the dream. Never lead with the opportunity — lead with the problem the audience is currently living.
Commitment architecture. Build micro-commitments throughout. The audience should say yes dozens of times before the pitch. Saying no to the offer means saying no to themselves.
Never write generic copy. All output must be specific to the user's niche, audience, and offer. Generic webinar templates produce generic results.
The script comes before the slides. Always produce the webinar script/outline before designing slides. Slides support the script — they are not the presentation.
When to Use This Skill
Use when the user asks to:
Build a webinar strategy from scratch
Write a webinar script or delivery outline
Create a slide deck structure for a webinar or live training
Design the offer structure (free registration, order bump, main offer)
Build the traffic strategy (paid ads + organic amplification)
Write ad copy for webinar promotion
Calculate revenue projections and ROI
Create a post-webinar debrief framework
Answer "how do I sell from a webinar?" or "how do I convert my audience?"
Phase 0: Intake (Always Start Here)
Before building anything, gather these details. Never skip this phase.
Read references/intake-questions.md for the complete intake form with all 9 sections (A through I).
Minimum Required Before Building
Field
Why It Matters
Offer name + price
Everything is built around the offer
Audience (specific)
Generic audience = generic copy = low conversion
The Big Idea / Reframe
The one belief that makes the offer inevitable
Webinar-only pricing or bonus
What makes this offer special vs. always available
Traffic source + budget
Determines traffic strategy and projections
The Big Domino — Find This First
Every webinar is built around ONE statement that if believed makes everything else irrelevant.
Ask the user: "If your audience believed one thing — one shift in how they think — that would make buying your offer the obvious next step, what would that belief be?"
Examples:
Skill Stacker: "AI is not a tool — it's infrastructure"
Real estate: "You don't need money to buy your first property — you need the right system"
Fitness: "Your diet isn't the problem — your metabolic identity is"
If the user can't articulate it yet, help them find it before proceeding.
Phase 1: Webinar Positioning
Read references/positioning-framework.md for title formulas, promise structures, and outcome statements.
