partnership-management

name	partnership-management
description	Partner relationships, channel strategy, partner success
version	2.0.0
tags	["bd","partnership","channel","partner"]
agents	["universal"]

Partnership Management Skill

Comprehensive partnership management including recruitment, enablement, and partner success.

When to Use This Skill

USE THIS SKILL when:

• Managing partner relationships
• Developing channel partners
• Partner go-to-market
• Partner program design
• "We need partners"
• Partner success management

DO NOT USE for:

• Sales (use sales-suite)
• Marketing campaigns (use marketing-suite)

Partnership Types

Type	Description	Revenue Model
Referral	Send leads	Commission
Reseller	Sell product	Margin
Integrator	Build integrations	Revenue share
Strategic	Co-sell	Custom

Partner Program Design

Program Tiers

Tier	Requirements	Benefits
Silver	[X] revenue/year	Basic support, margin
Gold	[X] revenue/year	Priority support, margin
Platinum	[X] revenue/year	Dedicated support, margin

Program Structure

## Partner Program: [Company]

### Tier Benefits

| Benefit | Silver | Gold | Platinum |
|---------|--------|------|----------|
| Discount | 10% | 15% | 20% |
| Support | Email | Email + Phone | Dedicated |
| Marketing | Co-branded | Featured | Premier |
| Training | Online | Online + Live | Onsite |

### Partner Requirements

| Requirement | Silver | Gold | Platinum |
|--------------|--------|------|----------|
| Min Revenue | $10K/yr | $50K/yr | $200K/yr |
| Certifications | Basic | Advanced | Master |
| Joint Business Plan | No | Required | Required |

Partner Recruitment

Partner Profile Template

## Partner Profile: [Company Name]

### Company Information
| Field | Value |
|-------|-------|
| Name | [Company] |
| Website | [URL] |
| Contact | [Name] |
| Email | [Email] |

### Company Background
- **Founded**: [Year]
- **Size**: [Employees]
- **Revenue**: $[X]
- **Focus**: [Industry]

### Current Business
- [What they sell]
- [Their customers]
- [Strengths]

### Partnership Assessment
| Criteria | Assessment | Fit |
|----------|-----------|-----|
| Market Fit | [X/10] | [Good/Medium/Poor] |
| Capability | [X/10] | [Good/Medium/Poor] |
| Cultural Fit | [X/10] | [Good/Medium/Poor] |
| **Total** | [X/10] | [Qualified/Not Qualified] |

Outreach Template

## Partner Outreach Email

Subject: Partnership Opportunity - [Company] + [Their Company]

Hi [Name],

I came across [Company] and think there could be a great fit.

[Why them]:
- [Reason 1]
- [Reason 2]

[Why us]:
- [Benefit 1]
- [Benefit 2]

Would you be open to a 20-minute call to explore?

[Your Name]

Partner Enablement

Onboarding Checklist

## Partner Onboarding: [Company]

### Week 1
- [ ] Welcome email sent
- [ ] Partner portal access
- [ ] Product training (completed)
- [ ] Sales process (completed)

### Week 2
- [ ] Technical training (completed)
- [ ] Demo practice
- [ ] First joint call (shadowed)

### Week 3-4
- [ ] First solo demo
- [ ] Deal registration process (understood)
- [ ] Marketing materials (received)

Sales Playbook

## Partner Sales Playbook

### Target Customer
| Characteristic | Profile |
|-----------------|----------|
| Company Size | [X-Y employees] |
| Industry | [Industries] |
| Pain Point | [Pain point] |
| Stakeholder | [Who decides] |

### Sales Process
1. Intro call (Partner)
2. Demo (Partner + Us)
3. Proposal (Us + Partner)
4. Negotiation (Us)
5. Close (Us)

### Deal Registration
- [ ] Deal registered in system
- [ ] Protected for [90] days
- [ ] Requires PO for renewal

### Commission Structure
| Revenue | Commission |
|---------|------------|
| $0-50K | [%] |
| $50K-100K | [%] |
| $100K+ | [%] |

Partner Marketing

## Partner Marketing Plan

Co-marketing Activities:
- [ ] Joint case studies
- [ ] Webinar series
- [ ] Email campaigns
- [ ] Event presence
- [ ] Content co-creation

Marketing Funds:
| Tier | MDF Allocation |
|------|-----------------|
| Silver | $[X]/year |
| Gold | $[X]/year |
| Platinum | $[X]/year |

Partner Success Management

Partner Metrics

Metric	Definition	Target
Revenue	Partner-sourced revenue	Growing
Active Partners	Partners with deals	>50%
Deal Size	Avg partner deal	Growing
Partner Churn	Partners leaving	<10%/year
Certification	% certified	>70%

Partner Business Review

## Partner Business Review: [Date]

### Performance Summary
| Metric | This Year | Last Year | Change |
|--------|-----------|-----------|----------|
| Revenue | $[X] | $[X] | X% |
| Deals | [X] | [X] | X% |
|.Active | [X] | [X] | X% |

### Top Performers
- [ ] Partner 1: $[X]
- [ ] Partner 2: $[X]
- [ ] Partner 3: $[X]

### At-Risk Partners
- [ ] Partner 1: [Reason]
- [ ] Partner 2: [Reason]

### Q[Next] Goals
- Revenue Target: $[X]
- New Partners: [X]
- Certifications: [X]

Partner Retention

## Partner Retention Playbook

### Warning Signs
- [ ] Revenue decline >20%
- [ ] Inactive >60 days
- [ ] Support tickets increasing
- [ ] Competitor mentions

### Intervention Triggers
- [ ] Monthly review if revenue down
- [ ] Call if inactive >45 days
- [ ] Escalation if churn risk

### Win-Back Process
1. [ ] Understand root cause
2. [ ] Executive sponsor outreach
3. [ ] Special incentives
4. [ ] Product feedback incorporation

Quality Checklist

• Partner program defined
• Tiers established
• Onboarding process exists
• Enablement materials ready
• Partner success tracking

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Compatible Agents

All SKILL.md agents ✅

See Also

• partner-scouting
• channel-strategy