sales-research

# Sales Research ## Overview This skill provides methodology and best practices for researching sales prospects. It covers company research, contact profiling, and signal detection to surface actionable intelligence. ## Usage The company-researcher and contact-researcher sub-agents reference this skill when: - Researching new prospects - Finding company information - Profiling individual contacts - Detecting buying signals ## Research Methodology ### Company Research Checklist 1. **Basic Profile** - Company name, industry, size (employees, revenue) - Headquarters and key locations - Founded date, growth stage 2. **Recent Developments** - Funding announcements (last 12 months) - M&A activity - Leadership changes - Product launches 3. **Tech Stack** - Known technologies (BuiltWith, StackShare) - Job postings mentioning tools - Integration partnerships 4. **Signals** - Job postings (scaling = opportunity) - Glassdoor reviews (pain points) - News mentions (context) - Social media activity ### Contact Research Checklist 1. **Professional Background** - Current role and tenure - Previous companies and roles - Education 2. **Influence Indicators** - Reporting structure - Decision-making authority - Budget ownership 3. **Engagement Hooks** - Recent LinkedIn posts - Published articles - Speaking engagements - Mutual connections ## Resources - `resources/signal-indicators.md` - Taxonomy of buying signals - `resources/research-checklist.md` - Complete research checklist ## Scripts - `scripts/company-enricher.py` - Aggregate company data from multiple sources - `scripts/linkedin-parser.py` - Structure LinkedIn profile data