菜单
Produce email sequences in 8 types (Welcome / Nurture / Launch / Webinar / Re-engagement / Application / Post-Purchase / Single Broadcast). Voice-matched. Conversion-staged. Consumes ICP + Offer + Brand Voice. Built for ConvertKit / ActiveCampaign / Beehiiv / GoHighLevel.
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想先保存到本地？可下载 SkillsMP 当前能够提供的文件。
基于 SOC 职业分类
正在显示 SKILL.md
| name | email-sequence |
| description | Produce email sequences in 8 types (Welcome / Nurture / Launch / Webinar / Re-engagement / Application / Post-Purchase / Single Broadcast). Voice-matched. Conversion-staged. Consumes ICP + Offer + Brand Voice. Built for ConvertKit / ActiveCampaign / Beehiiv / GoHighLevel. |
| signal | {"mode":"linguistic","genre":"email-sequence","type":"inform","format":"markdown","structure":"variant-dependent-w-email-sequence","receiver":"subscriber","receiver_capacity":"low-to-medium"} |
| department | nurture |
| agent_affinity | ["nurture-head","email-copywriter"] |
| required_compartments | {"audience_intelligence_system":60,"offer_architecture":50,"copy_messaging":40,"education_nurture":20} |
| upstream_dependency | design-offer |
| execution_mode | interactive |
| tier | structured_ai |
| temperature_gate | warm |
| required_tools | ["file_read","file_write"] |
| required_mcps | ["filesystem"] |
| required_integrations | {"email":"convertkit-api","crm":"gohighlevel-api","analytics":"email-platform-native"} |
| credentials_required | ["CONVERTKIT_API_KEY","GHL_API_KEY"] |
| evidence_gate | ["sequence_type_selected","per_email_subject_hook_specificity_gte_8","conversion_stage_mapped","voice_matched","cadence_specified","unsubscribe_compliance_present","signal_score_gte_0_8"] |
| keywords | ["email sequence","welcome email","nurture email","launch email","email marketing"] |
| priority | 1 |
| version | 1 |
Produce email sequences that convert subscribers to buyers. Lineage: the content OS director (Nurture Block — indoctrination/value/conversion/retention sequences), the offer architect (belief-installation email cadence), the growth strategist ($200k/mo outreach OS — Whisper/Tease/Shout launch cadence), the copy director (direct-response email structure), the acquisition economist (a lead-generation canon email frameworks).
| # | Type | Emails | Purpose |
|---|---|---|---|
| 1 | Welcome | 5-7 | Activation after opt-in; deliver lead magnet; set expectations |
| 2 | Nurture (indoctrination) | 7-14 | Belief installation over 14-30 days; move unaware → solution-aware |
| 3 | Launch | 5-10 | Offer-window campaign; Whisper → Tease → Shout cadence |
| 4 | Webinar | 5-8 | Registration → show-up reminders → replay + close sequence |
| 5 | Re-engagement | 3-5 | Reactivate cold subscribers before list scrubbing |
| 6 | Application | 4-6 | Post-opt-in to application-submit nurture |
| 7 | Post-Purchase | 5-10 | Onboarding + activation + first-win + upsell |
| 8 | Single Broadcast | 1 | Weekly value drop or tactical announcement |
primitives/specificity.md)| Type | Cadence |
|---|---|
| Welcome | Day 0 (immediate), Day 1, Day 3, Day 5, Day 7, Day 10, Day 14 |
| Nurture | Day 0, 2, 4, 7, 10, 14, 18, 22, 26, 30 |
| Launch | Day 0 (Whisper), 2, 3, 5 (Tease), 6, 7 (Shout), 7-final-day (5-6 emails in last 24h) |
| Webinar | T-7d (invite), T-3d, T-1d, T-1h (show-up), T+0 (missed? replay), T+1d (close), T+2d (bonus) |
| Re-engagement | Day 0, 3, 7, 10 (last chance) |
| Application | Day 0, 2, 4, 7 |
| Post-Purchase | Day 0, 1, 3, 7, 14, 30, 60, 90 |
Subject (40-50 chars)
Preview text (35-90 chars)
---
[Hook — first 1-2 lines — phone preview visible]
[Body — story / teaching / value]
[Bridge — connects to CTA]
[CTA — single action, direct link]
[Sign-off — creator signature]
---
[P.S. — often highest-read; repeat CTA or add urgency]
phrases_to_use per emailBelief installation from the VSL director's 8 Required Beliefs:
Per the growth strategist Whisper/Tease/Shout:
Onboarding + activation + retention + upsell:
One-off:
Subject + first line must earn the open. Preview shows the first sentence. If it's weak, subject wasted.
One CTA per email. Stacking CTAs = zero clicks.
P.S. is highest-read. Use it — urgency reminder, second CTA, or punchline.
Signature = creator name, not brand. Personal > corporate for creator businesses.
Segment aggressively — don't send Launch emails to Post-Purchase list. Segmentation = conversion.
Whisper before Shout. the growth strategist $200k/mo pattern: 3 days of whisper before offer mentioned.
Re-engage before scrubbing. 5 emails → then remove cold subscribers from main list.
Read aloud — if it sounds like an email blast, rewrite. Should sound like a personal note.
Specificity in body. "$7,500 invoice in 2 hours" beats "made money." Every email.
Cadence fatigue kills. Launch windows are compressed (5-10 emails in 7 days = fine). Nurture is paced (every 2-4 days). Mix them up.
reference/operators/content-os-director.md (Nurture Block)reference/operators/offer-architect content (belief installation)reference/frameworks/sales/8-required-beliefs.mdApply table. Or --type=1-8.
Per table. Confirm offer-window dates if launch.
For each email:
Declare:
Format for platform API import (ConvertKit / AC / Beehiiv / GHL schemas).
# Email Sequence — [Creator Brand] — [Sequence Name]
**Type:** [1-8]
**Total Emails:** [N]
**Cadence:** [per-email timing]
**Voice-Match:** [VERIFIED]
**Version:** 1.0
---
## Sequence Overview
| # | Day | Subject | Purpose | CTA |
|---|---|---|---|---|
| 1 | 0 | [subject] | [purpose] | [CTA] |
...
---
## Email 1 — [Day 0] — [Title]
**Subject:** "[40-50 chars]"
**Preview:** "[35-90 chars]"
**From:** [Creator Name <email>]
**Segment:** [tag]
**Body:**
[Hook — 1-2 lines]
[Body — story/teaching/value]
[Bridge]
[CTA — single action, direct link]
[Sign-off + creator signature]
P.S. [optional high-read line]
**Tags:**
- Add: [tag on send]
- Remove: [tag on click]
---
## Email 2 — [Day N] — [Title]
[repeat structure]
---
## Segmentation Plan
[which segments + tag logic]
## Automation Triggers
[click / open / reply behavior → downstream action]
## Platform Export (ConvertKit JSON)
```json
{
"sequence": "...",
"emails": [...]
}
[phrases_to_use distribution]
[3 variants per email with reasoning]
[per email]
## Important Rules
- **NEVER use fake-reply subject ("Re:") to boost opens** — trust violation.
- **NEVER stack >1 CTA per email.**
- **NEVER skip unsubscribe / address (CAN-SPAM).**
- **NEVER send Launch to cold list without nurture** — burns the list.
- **ALWAYS voice-match.**
- **ALWAYS hit specificity ≥ 8 on subject.**
- **ALWAYS segment before sending** (tag logic).
## Verification Checklist
- [ ] Sequence type selected
- [ ] Cadence per table
- [ ] Per-email: subject / preview / hook / body / CTA / P.S.
- [ ] Single CTA per email
- [ ] Voice-matched
- [ ] Specificity ≥ 8 on all subjects
- [ ] Compliance footer
- [ ] Tags + segmentation plan
- [ ] Platform export format
- [ ] Triple-layer S/N ≥ 0.8
## Next Skills
- `/post-booking-nurture` — specific confirmation-page + SMS + email stack for call funnels
- `/lead-magnet` — the lead magnet that drives opt-ins to Welcome sequence
- `/webinar-script` — the webinar that the Webinar sequence promotes
## Variants
Per-variant playbooks live in `variants/`. Each file expands one sequence type with scope, triggers, cadence, 200-to-400 line per-email structure, subject-line bank, P.S. bank, segmentation logic, benchmarks, failure modes, and next-sequence routing.
| # | Variant | File |
|---|---|---|
| 1 | Welcome | `variants/welcome-sequence.md` |
| 2 | Nurture | `variants/nurture-sequence.md` |
| 3 | Launch | `variants/launch-sequence.md` |
| 4 | Webinar Promotion | `variants/webinar-promotion-sequence.md` |
| 5 | Re-engagement | `variants/re-engagement-sequence.md` |
| 6 | Application | `variants/application-sequence.md` |
| 7 | Post-Purchase | `variants/post-purchase-sequence.md` |
| 8 | Broadcast | `variants/broadcast-playbook.md` |
Index: `variants/_INDEX.md`.
## References
- `reference/operators/content-os-director.md` (Nurture Block)
- `reference/operators/acquisition-economist.md` (a lead-generation canon email)
- `reference/frameworks/sales/8-required-beliefs.md` (the VSL director — Nurture sequences install these)
- `reference/operators/growth-strategist.md` (Whisper/Tease/Shout launch cadence)
- `reference/canonical/spec/INTEGRATIONS.md` (email platforms)
---
*v1.0 — 2026-04-19. Cycle 4 Educate.*