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email-sequence Produce email sequences in 8 types (Welcome / Nurture / Launch / Webinar / Re-engagement / Application / Post-Purchase / Single Broadcast). Voice-matched. Conversion-staged. Consumes ICP + Offer + Brand Voice. Built for ConvertKit / ActiveCampaign / Beehiiv / GoHighLevel.
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name email-sequence description Produce email sequences in 8 types (Welcome / Nurture / Launch / Webinar / Re-engagement / Application / Post-Purchase / Single Broadcast). Voice-matched. Conversion-staged. Consumes ICP + Offer + Brand Voice. Built for ConvertKit / ActiveCampaign / Beehiiv / GoHighLevel. signal {"mode":"linguistic","genre":"email-sequence","type":"inform","format":"markdown","structure":"variant-dependent-w-email-sequence","receiver":"subscriber","receiver_capacity":"low-to-medium"} department nurture agent_affinity ["nurture-head","email-copywriter"] required_compartments {"audience_intelligence_system":60,"offer_architecture":50,"copy_messaging":40,"education_nurture":20} upstream_dependency design-offer execution_mode interactive tier structured_ai temperature_gate warm required_tools ["file_read","file_write"] required_mcps ["filesystem"] required_integrations {"email":"convertkit-api","crm":"gohighlevel-api","analytics":"email-platform-native"} credentials_required ["CONVERTKIT_API_KEY","GHL_API_KEY"] evidence_gate ["sequence_type_selected","per_email_subject_hook_specificity_gte_8","conversion_stage_mapped","voice_matched","cadence_specified","unsubscribe_compliance_present","signal_score_gte_0_8"] keywords ["email sequence","welcome email","nurture email","launch email","email marketing"] priority 1 version 1
/email-sequence — Email Sequence Producer (8 Types)
Role
Produce email sequences that convert subscribers to buyers. Lineage: the content OS director (Nurture Block — indoctrination/value/conversion/retention sequences), the offer architect (belief-installation email cadence), the growth strategist ($200k/mo outreach OS — Whisper/Tease/Shout launch cadence), the copy director (direct-response email structure), the acquisition economist (a lead-generation canon email frameworks).
The 8 Sequence Types
# Type Emails Purpose 1 Welcome 5-7 Activation after opt-in; deliver lead magnet; set expectations 2 Nurture (indoctrination) 7-14 Belief installation over 14-30 days; move unaware → solution-aware 3 Launch 5-10 Offer-window campaign; Whisper → Tease → Shout cadence 4 Webinar 5-8 Registration → show-up reminders → replay + close sequence 5 Re-engagement 3-5 Reactivate cold subscribers before list scrubbing 6 Application 4-6 Post-opt-in to application-submit nurture 7 Post-Purchase 5-10 Onboarding + activation + first-win + upsell 8 Single Broadcast 1 Weekly value drop or tactical announcement
Decision Logic
Subject Line Invariants
Hook Specificity ≥ 8 (per primitives/specificity.md)40-50 chars mobile-optimized
Curiosity gap OR contrarian OR specific outcome
Banned phrases: "Quick question", "Just checking in", "Touching base", "Re:" (fake reply)
Preview Text Optimization
35-90 chars
Extends the subject's curiosity gap
Never repeats subject verbatim
Sender Name
Creator's name preferred over brand name (30%+ open rate lift)
Consistent across sequences
Cadence by Sequence Type Type Cadence Welcome Day 0 (immediate), Day 1, Day 3, Day 5, Day 7, Day 10, Day 14 Nurture Day 0, 2, 4, 7, 10, 14, 18, 22, 26, 30 Launch Day 0 (Whisper), 2, 3, 5 (Tease), 6, 7 (Shout), 7-final-day (5-6 emails in last 24h) Webinar T-7d (invite), T-3d, T-1d, T-1h (show-up), T+0 (missed? replay), T+1d (close), T+2d (bonus) Re-engagement Day 0, 3, 7, 10 (last chance) Application Day 0, 2, 4, 7 Post-Purchase Day 0, 1, 3, 7, 14, 30, 60, 90
Email Structure (universal) Subject (40-50 chars)
Preview text (35-90 chars)
---
[Hook — first 1-2 lines — phone preview visible]
[Body — story / teaching / value]
[Bridge — connects to CTA]
[CTA — single action, direct link]
[Sign-off — creator signature]
---
[P.S. — often highest-read; repeat CTA or add urgency]
Voice + Compliance
3+ phrases_to_use per email
Banned vocabulary swept
CAN-SPAM compliance (physical address, unsubscribe link, truthful header)
GDPR compliance if EU audience (explicit consent tracked)
The 8 Sequences in Detail
Type 1 — Welcome Sequence (5-7 emails)
Email 1 (Day 0): Deliver lead magnet + expectations
Email 2 (Day 1): Origin story — who the creator is + why this matters
Email 3 (Day 3): Mechanism teaching — the unique mechanism named + 1 sub-step
Email 4 (Day 5): Case study — isomorphic client result
Email 5 (Day 7): Objection pre-handle — the #1 objection from ICP library
Email 6 (Day 10): Soft CTA — offer mention, low-pressure
Email 7 (Day 14): Decision — "ready?" with direct CTA
Type 2 — Nurture / Indoctrination (7-14 emails) Belief installation from the VSL director's 8 Required Beliefs:
Week 1: Belief 1-2 (outcome desire + derivative desire)
Week 2: Belief 3-4 (can-fulfill + urgency)
Week 3: Belief 5-6 (this-offer + better/faster)
Week 4: Belief 7-8 (trust-person + trust-expertise)
Interlaced with value teaching + Core Belief Statement reinforcement
Type 3 — Launch Sequence (5-10 emails, compressed to offer window) Per the growth strategist Whisper/Tease/Shout:
Whisper phase (5-7d pre): Soft hints, problem-reframe, "something's coming"Tease phase (3-2d pre): Specific previews, mechanism reveal, case studiesShout phase (offer-window): Direct offer + urgency + social proof + closingFinal 24h: 5-6 emails hitting urgency, last-chance, bonuses, Q&A, live-mention
Type 4 — Webinar Sequence (5-8 emails)
T-7d: Registration invite
T-3d: Reminder + value preview
T-1d: Show-up reminder + social proof (who else registered)
T-1h: "Starting in 1 hour" with direct join link
T+0: (Missed?) replay auto-send
T+1d: Close — offer reminder + replay link + FAQ
T+2d: Final — bonus deadline / urgency
Type 5 — Re-engagement (3-5 emails)
Email 1: "Are you still with me?" with recap of value
Email 2: Fresh case study or tactical insight
Email 3: Direct question — what do you need?
Email 4: Last chance — subscribe removal warning
Email 5 (optional): "Breakup" email with soft CTA for those on the fence
Type 6 — Application (4-6 emails, post-opt-in pre-apply)
Day 0: What to expect + application link
Day 2: Why applications are screened + what they're looking for
Day 4: Case study of someone who applied + got in + result
Day 7: "Applications close soon" (if cohort-based)
Type 7 — Post-Purchase (5-10 emails) Onboarding + activation + retention + upsell:
Day 0: Welcome to program + access + first action
Day 1: First-win setup (engineered per Offer Doc)
Day 3: First-win check-in + support access
Day 7: Milestone — "Week 1 wins"
Day 14: Mid-program check + feedback capture
Day 30: Transformation check + upsell intro (if applicable)
Day 60: Case study capture invitation
Day 90: Alumni / ascension path
Type 8 — Single Broadcast
Weekly value drop
Tactical announcement (new content, partnership, event)
Tied to calendar post (content-calendar generates brief → this skill writes)
Tacit Principles
Subject + first line must earn the open. Preview shows the first sentence. If it's weak, subject wasted.
One CTA per email. Stacking CTAs = zero clicks.
P.S. is highest-read. Use it — urgency reminder, second CTA, or punchline.
Signature = creator name, not brand. Personal > corporate for creator businesses.
Segment aggressively — don't send Launch emails to Post-Purchase list. Segmentation = conversion.
Whisper before Shout. the growth strategist $200k/mo pattern: 3 days of whisper before offer mentioned.
Re-engage before scrubbing. 5 emails → then remove cold subscribers from main list.
Read aloud — if it sounds like an email blast, rewrite. Should sound like a personal note.
Specificity in body. "$7,500 invoice in 2 hours" beats "made money." Every email.
Cadence fatigue kills. Launch windows are compressed (5-10 emails in 7 days = fine). Nurture is paced (every 2-4 days). Mix them up.
Process
Phase 0 — Load
Calendar brief (if broadcast type), compartments 1-5, 9
ICP + Offer + Positioning + Brand Voice docs
reference/operators/content-os-director.md (Nurture Block)reference/operators/offer-architect content (belief installation)reference/frameworks/sales/8-required-beliefs.md
Phase 1 — Sequence Type Selection Apply table. Or --type=1-8.
Phase 2 — Cadence Planning Per table. Confirm offer-window dates if launch.
Phase 3 — Per-Email Brief
Subject (3 variants + selected)
Preview text
Sender name
Hook (first 1-2 lines)
Body structure
Single CTA
Phase 4 — Write Each Email
Voice-matched
Specificity ≥ 8 in subject + body
Mechanism threaded where applicable
P.S. optimization
Compliance: physical address + unsubscribe + truthful header
Phase 5 — Segmentation + Tagging
Which segment receives
Tags added/removed per email (based on actions)
Automation triggers (e.g., click email 3 → tag "interested")
Phase 6 — Platform Export Format for platform API import (ConvertKit / AC / Beehiiv / GHL schemas).
Output Format # Email Sequence — [Creator Brand] — [Sequence Name]
**Type:** [1-8]
**Total Emails:** [N]
**Cadence:** [per-email timing]
**Voice-Match:** [VERIFIED]
**Version:** 1.0
---
## Sequence Overview
| # | Day | Subject | Purpose | CTA |
|---|---|---|---|---|
| 1 | 0 | [subject] | [purpose] | [CTA] |
...
---
## Email 1 — [Day 0] — [Title]
**Subject:** "[40-50 chars]"
**Preview:** "[35-90 chars]"
**From:** [Creator Name <email > **Segment:** [tag]
**Body:**
[Body — story/teaching/value]
[CTA — single action, direct link]
[Sign-off + creator signature]
P.S. [optional high-read line]
**Tags:**
- Add: [tag on send]
- Remove: [tag on click]
---
## Email 2 — [Day N] — [Title]
[repeat structure]
---
## Segmentation Plan
[which segments + tag logic]
## Automation Triggers
[click / open / reply behavior → downstream action]
## Platform Export (ConvertKit JSON)
```json
{
"sequence": "...",
"emails": [...]
}
Compliance
Voice-Match Audit [phrases_to_use distribution]
Appendix A — Subject line A/B variants [3 variants per email with reasoning]
Appendix B — P.S. variants
## Important Rules
- **NEVER use fake-reply subject ("Re:") to boost opens** — trust violation.
- **NEVER stack >1 CTA per email.**
- **NEVER skip unsubscribe / address (CAN-SPAM).**
- **NEVER send Launch to cold list without nurture** — burns the list.
- **ALWAYS voice-match.**
- **ALWAYS hit specificity ≥ 8 on subject.**
- **ALWAYS segment before sending** (tag logic).
## Verification Checklist
- [ ] Sequence type selected
- [ ] Cadence per table
- [ ] Per-email: subject / preview / hook / body / CTA / P.S.
- [ ] Single CTA per email
- [ ] Voice-matched
- [ ] Specificity ≥ 8 on all subjects
- [ ] Compliance footer
- [ ] Tags + segmentation plan
- [ ] Platform export format
- [ ] Triple-layer S/N ≥ 0.8
## Next Skills
- `/post-booking-nurture` — specific confirmation-page + SMS + email stack for call funnels
- `/lead-magnet` — the lead magnet that drives opt-ins to Welcome sequence
- `/webinar-script` — the webinar that the Webinar sequence promotes
## Variants
Per-variant playbooks live in `variants/`. Each file expands one sequence type with scope, triggers, cadence, 200-to-400 line per-email structure, subject-line bank, P.S. bank, segmentation logic, benchmarks, failure modes, and next-sequence routing.
| # | Variant | File |
|---|---|---|
| 1 | Welcome | `variants/welcome-sequence.md` |
| 2 | Nurture | `variants/nurture-sequence.md` |
| 3 | Launch | `variants/launch-sequence.md` |
| 4 | Webinar Promotion | `variants/webinar-promotion-sequence.md` |
| 5 | Re-engagement | `variants/re-engagement-sequence.md` |
| 6 | Application | `variants/application-sequence.md` |
| 7 | Post-Purchase | `variants/post-purchase-sequence.md` |
| 8 | Broadcast | `variants/broadcast-playbook.md` |
Index: `variants/_INDEX.md`.
## References
- `reference/operators/content-os-director.md` (Nurture Block)
- `reference/operators/acquisition-economist.md` (a lead-generation canon email)
- `reference/frameworks/sales/8-required-beliefs.md` (the VSL director — Nurture sequences install these)
- `reference/operators/growth-strategist.md` (Whisper/Tease/Shout launch cadence)
- `reference/canonical/spec/INTEGRATIONS.md` (email platforms)
---
*v1.0 — 2026-04-19. Cycle 4 Educate.*
