competitive-analysis

name	competitive-analysis
version	2.0.0
description	Competitive intelligence, market analysis, and strategic positioning for product differentiation.
sasmp_version	1.3.0
bonded_agent	01-strategy-vision
bond_type	PRIMARY_BOND
parameters	[{"name":"analysis_type","type":"string","enum":["market_sizing","competitor_research","positioning","battlecard"],"required":true},{"name":"competitor_count","type":"number","default":5}]
retry_logic	{"max_attempts":3,"backoff":"exponential"}
logging	{"level":"info","hooks":["start","complete","error"]}

Competitive Analysis Skill

Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.

Market Analysis

TAM/SAM/SOM Calculation

TAM (Total Addressable Market):
= Total customers × Average deal size
= 10M companies × $10K = $100B

SAM (Serviceable Addressable Market):
= TAM × Segment % you can reach
= $100B × 10% = $10B

SOM (Serviceable Obtainable Market):
= SAM × Realistic market share (3-5 years)
= $10B × 5% = $500M

Market Dynamics

Factor	Analysis	Impact
Growth	CAGR %	High/Med/Low
Competition	# players	Fragmented/Consolidated
Barriers	Entry difficulty	High/Med/Low
Regulation	Compliance needs	Increasing/Stable

Competitor Research

Competitor Matrix

Feature	You	Comp A	Comp B	Comp C
Feature 1	✓	✓	✗	✓
Feature 2	✓	✗	✓	✗
Pricing	$99	$149	$79	$199
Target	SMB	Enterprise	Startup	Mid

Competitive Intelligence Sources

• Public: Website, pricing, blog, press
• Product: Free trial, demo, screenshots
• Customers: Win/loss interviews
• Community: G2, Capterra, Reddit
• Industry: Analyst reports, conferences

Strategic Frameworks

Porter's Five Forces

Supplier Power: [Low/Med/High]
Buyer Power: [Low/Med/High]
Competitive Rivalry: [Low/Med/High]
Threat of Substitutes: [Low/Med/High]
Threat of New Entrants: [Low/Med/High]

SWOT Analysis

STRENGTHS          | WEAKNESSES
- [Internal +]     | - [Internal -]
- [Internal +]     | - [Internal -]
-------------------+-------------------
OPPORTUNITIES      | THREATS
- [External +]     | - [External -]
- [External +]     | - [External -]