| name | competitive-analysis |
| version | 2.0.0 |
| description | Competitive intelligence, market analysis, and strategic positioning for product differentiation. |
| sasmp_version | 1.3.0 |
| bonded_agent | 01-strategy-vision |
| bond_type | PRIMARY_BOND |
| parameters | [{"name":"analysis_type","type":"string","enum":["market_sizing","competitor_research","positioning","battlecard"],"required":true},{"name":"competitor_count","type":"number","default":5}] |
| retry_logic | {"max_attempts":3,"backoff":"exponential"} |
| logging | {"level":"info","hooks":["start","complete","error"]} |
Competitive Analysis Skill
Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.
Market Analysis
TAM/SAM/SOM Calculation
TAM (Total Addressable Market):
= Total customers × Average deal size
= 10M companies × $10K = $100B
SAM (Serviceable Addressable Market):
= TAM × Segment % you can reach
= $100B × 10% = $10B
SOM (Serviceable Obtainable Market):
= SAM × Realistic market share (3-5 years)
= $10B × 5% = $500M
Market Dynamics
| Factor | Analysis | Impact |
|---|
| Growth | CAGR % | High/Med/Low |
| Competition | # players | Fragmented/Consolidated |
| Barriers | Entry difficulty | High/Med/Low |
| Regulation | Compliance needs | Increasing/Stable |
Competitor Research
Competitor Matrix
| Feature | You | Comp A | Comp B | Comp C |
|---|
| Feature 1 | ✓ | ✓ | ✗ | ✓ |
| Feature 2 | ✓ | ✗ | ✓ | ✗ |
| Pricing | $99 | $149 | $79 | $199 |
| Target | SMB | Enterprise | Startup | Mid |
Competitive Intelligence Sources
- Public: Website, pricing, blog, press
- Product: Free trial, demo, screenshots
- Customers: Win/loss interviews
- Community: G2, Capterra, Reddit
- Industry: Analyst reports, conferences
Strategic Frameworks
Porter's Five Forces
Supplier Power: [Low/Med/High]
Buyer Power: [Low/Med/High]
Competitive Rivalry: [Low/Med/High]
Threat of Substitutes: [Low/Med/High]
Threat of New Entrants: [Low/Med/High]
SWOT Analysis
STRENGTHS | WEAKNESSES
- [Internal +] | - [Internal -]
- [Internal +] | - [Internal -]
-------------------+-------------------
OPPORTUNITIES | THREATS
- [External +] | - [External -]
- [External +] | - [External -]
