ColdIQ-s-GTM-Skills

Pre-process and analyze construction drawing PDFs (architectural, structural, MEP, civil) so Claude can answer questions and run quantity takeoffs accurately and cheaply. Use when the user works with construction drawings, building plans, blueprints, drawing sets, tender documents, quantity takeoffs, footing/slab/area counts, or uploads a large multi-sheet construction PDF that Claude struggles to read. Do NOT use for generic image reading or non-construction PDFs.

Optimize Clay platform operations including credit management, provider selection, and workflow templates. Use when the user asks about Clay credit optimization, Clay pricing strategies, data provider selection, Clay templates, workflow automation, credit-saving techniques, batch processing, waterfall provider ordering, or scaling Clay workflows. Triggers on "Clay credits", "save credits", "credit optimization", "Clay providers", "which provider", "Clay templates", "workflow template", "batch processing", "Clay cost", "reduce Clay spend", "Clay API keys", "provider ranking". Do NOT use for building specific enrichment workflows (use email-waterfall, company-enrichment, etc.) or Claygent/formula questions.

Use Clay's AI research agent (Claygent) for web research, custom data extraction, and information that does not exist in standard databases. Use when the user asks about Claygent, AI research in Clay, web browsing for data, custom data points, real-time company research, or scraping with AI. Triggers on "Claygent", "AI research", "Clay AI agent", "web research in Clay", "browse web", "research agent", "custom data points", "scrape with AI". Do NOT use for standard enrichments available via providers, Clayscript formulas, or general AI text generation without web research.

Enrich company data in Clay with firmographics, technographics, revenue, headcount, and industry. Use when the user asks about company enrichment, firmographic data, tech stack detection, company revenue, employee count, industry classification, or company research workflows. Triggers on "company data", "firmographics", "technographics", "company enrichment", "revenue data", "headcount", "tech stack", "company research", "industry data". Do NOT use for people/contact enrichment, email finding, or phone number discovery.

Write Clayscript formulas, conditional runs, and credit-saving logic in Clay. Use when the user asks about Clayscript, Clay formulas, conditional runs, saving credits with logic, data manipulation, if/then logic, JavaScript formulas in Clay, or the AI formula generator. Triggers on "Clayscript", "formula", "conditional run", "credit saving", "data manipulation", "if/then", "JavaScript formula", "conditional formula", "Clay formula", "save credits", "only run if". Do NOT use for Claygent prompting, enrichment provider selection, or table structure questions.

Troubleshoot Clay workflow issues, fix common mistakes, resolve auto-update problems, and stop credit waste. Use when the user reports something not working in Clay, credits being wasted, auto-update issues, wrong enrichment results, empty columns, or workflow errors. Triggers on "not working", "error", "troubleshoot", "debug", "credits wasted", "auto-update issue", "Clay problem", "wrong results", "fix my workflow", "common mistakes", "empty results", "credits burning". Do NOT use for building new workflows from scratch, learning Clay basics, or pricing questions.

Set up email waterfall enrichment in Clay for maximum coverage. Use when the user asks about finding work emails, email enrichment, email waterfall setup, provider ordering, email coverage optimization, conditional runs for email, bounce rates, or email validation. Triggers on "find emails", "email waterfall", "email coverage", "email discovery", "work email", "email provider", "bounce rate". Do NOT use for phone enrichment, company-only enrichment without email needs, or general CRM email questions.

Find and enrich contacts at target companies in Clay. Use when the user asks about finding decision makers, people enrichment, LinkedIn enrichment, title or seniority filtering, buying committee mapping, contact discovery at companies, or Sales Navigator imports. Triggers on "find contacts", "find people", "people enrichment", "decision makers", "LinkedIn enrichment", "title filtering", "seniority", "buying committee", "Sales Navigator". Do NOT use for email-specific waterfall setup, phone number finding, or company-only enrichment.

Set up phone number waterfall enrichment in Clay for direct dials and mobile numbers. Use when the user asks about finding phone numbers, phone waterfall, mobile numbers, direct dials, phone enrichment, or calling prospects. Triggers on "phone numbers", "mobile numbers", "phone waterfall", "direct dial", "phone enrichment", "cell phone", "find phone", "calling list". Do NOT use for email enrichment, company data, or general contact discovery without phone-specific needs.

Build lead scoring systems in Clay using formulas and enrichment data. Use when the user asks about lead scoring, ICP fit scoring, segmentation, lead qualification, tier assignment, prioritizing leads, or building a 100-point scoring model. Triggers on "lead scoring", "scoring system", "ICP fit", "segmentation", "lead qualification", "tier assignment", "prioritize leads", "score leads", "qualify leads", "lead score". Do NOT use for enrichment setup, email finding, or general data manipulation without scoring context.

Create and configure Clay tables, choose column types, import data, and set up auto-update. Use when the user asks about creating a Clay table, choosing column types, importing data (CSV, CRM, LinkedIn), setting up views and filters, configuring auto-update, using the Chrome extension, or organizing workbooks. Triggers on "create table", "table setup", "column types", "data import", "auto-update", "Clay table", "workbook", "views", "filters", "CSV import", "Chrome extension", "Clip to Clay". Do NOT use for enrichment-specific questions, scoring, or formula writing.

Expert Clay platform consultant for B2B data enrichment and workflow automation. Use when the user asks about Clay tables, waterfall enrichment, Clay credits, Clay pricing, Claygent, Clayscript formulas, Clay CRM sync, Clay enrichment workflows, Clay integrations, Clay Chrome extension, Clay templates, or building data pipelines in Clay. Also triggers on "Clay workflow", "enrichment waterfall", "Clay credits", "Claygent", "Clayscript", "Clay + HubSpot", "Clay + Salesforce", "Clay table", "Clay providers", "enrich in Clay", "Clay API", "Clay column", "Clay formulas", "find emails", "email waterfall", "phone waterfall", "lead scoring", "Clay debugging". Do NOT use for general CRM questions without Clay context, standalone email tools (Findymail, Hunter), or non-Clay enrichment platforms.

Writes cold emails targeted at VP, C-Level, and Director personas (Above-the-Line). Use when the user asks to "email a CEO", "email a VP", "executive outreach", "C-suite email", "above the line", "ATL messaging", "email to decision maker", or targets someone with a VP/C-Level/Director title. Also triggers on "strategic messaging", "board-level email", "executive cold email". Do NOT use for emails targeting managers or individual contributors (use btl-messaging), general email writing without a specified persona, or deliverability questions.

Writes cold emails targeted at Managers and Individual Contributors (Below-the-Line). Use when the user asks to "email a manager", "email an IC", "email an end user", "below the line", "BTL messaging", "operational email", or targets someone with a Manager/Specialist/Analyst/Coordinator title. Also triggers on "tactical messaging", "user-level email", "bottom-up outreach", "champion building email". Do NOT use for emails targeting VP/C-Level/Directors (use atl-messaging), general email writing without a specified persona, or deliverability questions.

Cold email copywriting frameworks, principles, and sequence structure. Use when the user asks about email copywriting frameworks, cold email writing rules, email sequence structure, email variations, e-commerce cold email, copy testing, A/B testing email copy, or needs named frameworks (Do the Math, Short Trigger, Pattern Interrupt, etc.). Triggers on "copywriting framework", "email framework", "Do the Math", "Short Trigger", "Pattern Interrupt", "email variations", "email structure", "copy principles", "e-com cold email", "ecommerce outreach", "email copy rules", "how to write cold email", "copy testing". Do NOT use for personalization at scale (use personalization) or subject lines only (use subject-lines).

Complete cold email infrastructure setup, DNS configuration, warmup, and troubleshooting. Use when the user asks about email infrastructure setup, domain purchasing for cold email, DNS configuration, MX/SPF/DKIM/DMARC setup, email warmup, mailbox provisioning, Google Workspace or Microsoft 365 for cold email, Instantly setup, going live with campaigns, deliverability monitoring, email blacklist recovery, warm-up troubleshooting, or scaling email infrastructure. Triggers on "email infra", "setup domains", "buy domains", "DNS setup", "MX records", "SPF record", "DKIM", "DMARC", "warmup", "warm up", "Instantly setup", "mailbox setup", "Google Workspace cold email", "Microsoft 365 cold email", "domain warmup", "email blacklist", "deliverability issue", "scaling email", "how many domains", "how many mailboxes". Do NOT use for email copywriting (use copywriting or first-touch) or general deliverability concepts (handled by orchestrator).

Writes first cold emails for B2B outbound campaigns. Use when the user asks to "write a cold email", "draft an outreach email", "create a first touch", "email 1", "initial email", "opening email", "first email in sequence", or needs help choosing a cold email framework. Also triggers on "cold email copy", "outbound email template", "how to start a cold email". Do NOT use for follow-up emails, re-engagement emails, subject lines only, or deliverability/infrastructure questions.

Writes follow-up emails for B2B cold email sequences. Use when the user asks to "write a follow-up", "email 2", "email 3", "sequence email", "they didn't reply", "no response", "bump email", "breakup email", or needs help structuring a 3-email sequence. Also triggers on "follow-up sequence", "second email", "third email", "what to send after no reply". Do NOT use for first-touch emails, re-engagement of old/lost leads, or deliverability questions.

Builds personalization strategies and AI prompts for cold email at scale. Use when the user asks about "personalization", "personalize at scale", "custom first lines", "AI personalization", "Clay prompts for email", "data enrichment for email", "personalization hooks", "how to research prospects", or needs to make emails feel 1-to-1 at volume. Also triggers on "first line generation", "personalization buckets", "strong hook", "lite hook". Do NOT use for writing full email sequences (use first-touch/follow-up), deliverability, or subject lines only.

Writes re-engagement emails to revive cold or lost leads. Use when the user asks to "re-engage", "reactivate", "closed-lost email", "win back", "reconnect with old leads", "ramp re-engagement", "no-show follow-up", or needs to email prospects who went dark weeks/months ago. Also triggers on "revive dead leads", "lost deal email", "they ghosted me". Do NOT use for follow-ups within an active sequence (use follow-up skill), first-touch emails, or deliverability questions.

Writes and optimizes subject lines for cold emails. Use when the user asks to "write a subject line", "improve my subject line", "subject line ideas", "A/B test subject lines", "open rate optimization", "my open rates are low", or needs help with email subject lines specifically. Also triggers on "subject line best practices", "what subject line should I use". Do NOT use for writing full email body copy (use first-touch or follow-up), deliverability issues causing low opens, or newsletter subject lines.

Expert cold email strategist for B2B outbound campaigns. Use when the user asks about cold email writing, email sequences, email deliverability, domain warmup, SPF/DKIM/DMARC setup, email personalization, cold email templates, email copywriting frameworks, email compliance (CAN-SPAM, GDPR), bounce management, inbox placement, email infrastructure, sequencing tools (Instantly, Smartlead, Lemlist), or cold outreach strategy. Also triggers on "cold email", "email sequence", "deliverability", "warmup", "SPF", "DKIM", "DMARC", "bounce rate", "spam", "inbox placement", "email template", "follow-up email", "outbound email", "Instantly", "Smartlead", "email copy", "subject line", "personalization". Do NOT use for marketing emails or newsletters.

LinkedIn Ads ABM strategy including campaign structure, budget math, ad formats for ABM, and ads-to-outbound signaling. Use when the user asks about LinkedIn Ads for ABM, ABM ad budget math, ABM campaign structure, how many ads to run, intent-based campaign naming, ad engagement as BDR triggers, signal pipeline from ads to sales, or ABM-specific ad performance benchmarks. Triggers on "ABM ads", "ABM budget", "ABM campaign structure", "LinkedIn ABM", "how many ads", "ad budget math", "ads to outbound", "ad engagement triggers", "BDR trigger from ads", "intent signals from ads", "ABM ad formats", "ads signaling", "ZenABM", "Fibbler", "ads outbound signaling", "inbound-led outbound". Do NOT use for general LinkedIn targeting (use audiences) or general ad copy (use copy).

Synchronize LinkedIn Ads engagement with outbound sales for coordinated ABM plays. Use when the user asks about aligning LinkedIn ads with sales outreach, using ad engagement as sales triggers, ABM sales coordination, multi-channel ABM plays, or combining ads with email/calling sequences. Triggers on "ads outbound sync", "ABM sales alignment", "ad engagement triggers", "ads + outbound", "coordinate ads sales", "multi-channel ABM". Do NOT use for targeting setup (use audiences) or campaign structure (use campaign-setup).

Build and manage LinkedIn Ads audiences, targeting, exclusions, and ABM account lists. Use when the user asks about LinkedIn ad targeting, audience setup, ICP targeting on LinkedIn, exclusion lists, ABM targeting, company lists vs contact lists, audience sizes, remarketing audiences, or Audience Expansion. Triggers on "LinkedIn targeting", "LinkedIn audience", "exclusion list", "ABM targeting", "company list", "remarketing audience", "audience size", "Audience Expansion". Do NOT use for bidding/budget questions (use bidding) or creative (use creative/copy).

Configure LinkedIn Ads bidding strategies, budget allocation, and cost optimization. Use when the user asks about LinkedIn bidding, manual vs automated bidding, LinkedIn CPM, CPC, CPV, ad budget allocation, daily budget, bid adjustments, cost per lead, or LinkedIn ad spend optimization. Triggers on "LinkedIn bidding", "manual bidding", "automated bidding", "CPM", "CPC", "CPV", "ad budget", "bid adjustment", "cost per lead", "LinkedIn spend". Do NOT use for campaign structure (use campaign-setup) or creative questions (use creative/copy).

Set up LinkedIn Ads campaign architecture with proper funnel layers, retargeting segments, and pre-launch checklists. Use when the user asks about LinkedIn campaign structure, funnel architecture, retargeting setup, campaign organization, LinkedIn Ads launch checklist, or how to structure LinkedIn ad campaigns. Triggers on "campaign setup", "campaign structure", "funnel architecture", "retargeting setup", "launch checklist", "campaign organization", "LinkedIn campaign". Do NOT use for bidding (use bidding), targeting (use audiences), or creative (use creative/copy).

Write high-converting LinkedIn Ads copy using proven B2B frameworks. Use when the user asks about LinkedIn ad copywriting, ad headlines, ad descriptions, CTA text, LinkedIn ad messaging, offer strategy, Voice of Customer for ads, or how to write LinkedIn ads. Triggers on "LinkedIn ad copy", "ad headline", "ad description", "CTA text", "ad messaging", "write LinkedIn ad", "offer strategy", "Voice of Customer ads". Do NOT use for visual creative (use creative) or ad format selection (use creative).

Design LinkedIn Ads creative strategy including format selection, visual best practices, Thought Leader Ads, and refresh cadence. Use when the user asks about LinkedIn ad formats, image specs, video ads, carousel ads, Thought Leader Ads, Document Ads, creative refresh, ad fatigue, or which LinkedIn ad format to use. Triggers on "LinkedIn ad format", "Thought Leader Ads", "TLA", "Document Ads", "carousel ads", "video ads", "image specs", "creative refresh", "ad fatigue", "LinkedIn ad creative". Do NOT use for ad copy/text (use copy) or bidding (use bidding).

Set up LinkedIn Ads measurement, attribution, KPIs, and conversion tracking. Use when the user asks about LinkedIn ads attribution, conversion tracking, LinkedIn Insight Tag, campaign KPIs, LinkedIn ads ROI, pipeline attribution, self-reported attribution, or how to measure LinkedIn Ads success. Triggers on "LinkedIn attribution", "conversion tracking", "Insight Tag", "campaign KPIs", "LinkedIn ROI", "pipeline attribution", "measure LinkedIn ads", "LinkedIn CAPI", "self-reported attribution". Do NOT use for bidding/budget (use bidding) or campaign structure (use campaign-setup).

Troubleshoot and optimize LinkedIn Ads campaigns for better performance. Use when the user asks about LinkedIn ads not working, low CTR, high CPL, creative fatigue, LinkedIn ads troubleshooting, campaign optimization, LinkedIn ads performance issues, or competitive research. Triggers on "LinkedIn ads not working", "low CTR", "high CPL", "creative fatigue", "optimize LinkedIn ads", "troubleshoot LinkedIn", "ads underperforming", "competitive research", "LinkedIn Ads Library". Do NOT use for initial campaign setup (use campaign-setup) or audience building (use audiences).

Expert LinkedIn Ads strategist for B2B companies. Use when the user asks about LinkedIn advertising, LinkedIn campaign setup, LinkedIn ad targeting, LinkedIn bidding strategies, LinkedIn ad formats, LinkedIn retargeting, LinkedIn ABM campaigns, LinkedIn Thought Leader Ads, LinkedIn funnel architecture, LinkedIn ads measurement/attribution, LinkedIn ads troubleshooting, LinkedIn creative best practices, or any B2B paid social strategy involving LinkedIn. Also triggers on "LinkedIn campaign", "LinkedIn CPM", "LinkedIn CTR", "LinkedIn lead gen", "B2B ads", "demand gen on LinkedIn", "sponsored content", or "LinkedIn ads not working". Do NOT use for LinkedIn organic content/posting (use linkedin-content skill) or LinkedIn outbound messaging (use cold-email skill).

Design LinkedIn call-to-actions, drive saves/comments/follows, and optimize profiles for conversion. Use when the user asks about LinkedIn CTAs, comment prompts, save prompts, follow prompts, profile optimization, headline formulas, about section, featured section, or banner design. Do NOT use for post body writing (use storytelling) or hook/first lines (use hooks).

LinkedIn engagement strategy including comment tactics, DM sequences, dwell time optimization, and platform limits. Use when the user asks about LinkedIn comments, engagement strategy, DM outreach, LinkedIn limits, connection requests, community building, or growing engagement. Do NOT use for post writing (use storytelling) or posting schedule (use scheduling).

Select the optimal LinkedIn content format and follow format-specific guidelines. Use when the user asks about carousels, video posts, text posts, polls, LinkedIn newsletters, format selection, reach multipliers, or content format specs. Do NOT use for post writing/structure (use storytelling) or posting schedule (use scheduling).

Write high-converting LinkedIn hooks and first lines. Use when the user asks about LinkedIn hooks, first lines, openers, "see more" optimization, attention-grabbing intros, or post headlines. Do NOT use for post body structure (use storytelling) or end-of-post CTAs (use cta).

Repurpose LinkedIn content across formats and leverage creator tools. Use when the user asks about repurposing content, turning posts into carousels, LinkedIn newsletters, LinkedIn Live, audio events, collaborative articles, content recycling, or getting more mileage from existing content. Do NOT use for writing new original content (use storytelling) or format specs (use formats).

Optimize LinkedIn posting times, frequency, and the Golden Hour routine. Use when the user asks about best time to post on LinkedIn, posting frequency, content calendar, consistency, content velocity, or the Golden Hour. Do NOT use for content writing (use storytelling) or format selection (use formats).

Structure LinkedIn post bodies using proven storytelling frameworks. Use when the user asks about post structure, AIDA, PAS, BAB, storytelling, narrative posts, Mistake-to-Lesson posts, contrarian takes, or LinkedIn copywriting. Do NOT use for hooks/first lines (use hooks) or call-to-action endings (use cta).

Expert LinkedIn organic content strategist for B2B founders and GTM leaders. Use when the user asks about LinkedIn posting strategy, LinkedIn algorithm, LinkedIn hooks, LinkedIn carousels, LinkedIn content writing, LinkedIn profile optimization, LinkedIn engagement strategy, LinkedIn newsletter, LinkedIn comment strategy, or growing a LinkedIn audience. Also triggers on "LinkedIn post", "LinkedIn content", "LinkedIn hook", "LinkedIn algorithm", "LinkedIn carousel", "LinkedIn profile", "LinkedIn engagement", "LinkedIn reach", "LinkedIn followers", "LinkedIn headline", "LinkedIn banner", "write a LinkedIn post", "LinkedIn strategy". Do NOT use for LinkedIn Ads (use linkedin-ads skill) or LinkedIn outbound messaging/cold outreach sequences (use cold-email skill).