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WHEN building any customer-facing content, funnel, page, email, call script, or offer structure THEN apply the AIDA fractal at every scale — each value ladder stage has its own AIDA cycle, each piece of content has AIDA within AIDA, and the customer journey is a Hero's Journey where the customer convinces themselves to go because they already believe themselves to be the hero.

WHAT: Dan Kennedy's framework for ascending customers through the value ladder — retention through progression WHEN: When applying direct marketing ascension knowledge

WHAT: Dan Kennedy's adaptation of Dale Carnegie's "make them feel important" for direct marketing WHEN: When applying direct marketing carnegie secret knowledge

WHAT: Dan Kennedy's Direct Marketing Diet — 6-step framework for direct marketing success WHEN: When applying direct marketing diet knowledge

WHAT: Craig Proctor's 8 Breakthrough Strategies for direct marketing success WHEN: When applying direct marketing eight breakthroughs knowledge

WHAT: Dan Kennedy's Follow-Up Framework — the 4-step structured follow-up campaign, closed loop systems, and the "no-fail" follow-up strategy. From No B.S. Direct Marketing. WHEN: When applying direct marketing follow up knowledge

WHAT: Dan Kennedy's Moving Parade of Interest — keeping your marketing consistently visible to hot prospects WHEN: When applying direct marketing moving parade knowledge

WHAT: Dan Kennedy's Shock and Awe Package — overwhelming value to eliminate price resistance WHEN: When applying direct marketing shock awe knowledge

WHAT: Dan Kennedy's No-B.S. Direct Marketing framework — the 10 rules, the Great Divide, and direct response advertising for non-direct marketers. From Audible transcript. WHEN: When applying direct marketing knowledge

WHAT: Dan Kennedy's Success Ratio framework showing response rates by channel WHEN: When applying direct marketing success ratio knowledge

WHAT: Dan Kennedy's list selection and target marketing principles WHEN: When applying direct marketing target marketing knowledge

WHAT: Render Excalidraw JSON diagrams to PNG via Playwright + headless Chromium WHEN: Creating diagrams for blog posts, documentation, or any visual content

WHAT: Russell Brunson's Funnel Types — Lead Squeeze, Survey, Summit, Book, and Reverse Funnels for different stages of the Value Ladder. From Expert Secrets. WHEN: When applying expert secrets funnel types knowledge

WHAT: The three core human desires/markets that all opportunities fit within: Health, Wealth, Relationships WHEN: When applying expert secrets three markets knowledge

WHAT: Alex Hormozi's Attract frameworks — how to use Premium, Free, and Discount promotions to generate leads. From $100M Lost Chapters. WHEN: When applying hormozi attract offers knowledge

WHAT: Alex Hormozi's framework for constructing and presenting bonuses that make your offer irresistible. From $100M Offers. WHEN: When applying hormozi bonuses knowledge

WHAT: Alex Hormozi's Brick Exercise — a divergent thinking framework for generating unlimited offer components by listing all possible uses of a brick. From $100M Offers. WHEN: When applying hormozi brick exercise knowledge

WHAT: Alex Hormozi's Customer Financed Acquisition framework — using LTGP, CAC, and Payback Period to make customers finance your growth. From $100M Lost Chapters. WHEN: When applying hormozi cfa knowledge

WHAT: Alex Hormozi's Continuity Models framework — 5 ways to apply continuity discounts plus billing optimization, cancellation handling, and maximizing LTV. From $100M Money Models. WHEN: When applying hormozi continuity knowledge

WHAT: Alex Hormozi's Customer Avatar framework — the 4-step process to find your most profitable customers and double down on them. From $100M Lost Chapters (Your First Avatar). WHEN: When applying hormozi customer avatar knowledge

WHAT: Alex Hormozi's Delivery Cube framework — how to deliver your offer across one-on-one, small group, and one-to-many formats with DIY, done-with-you, and done-for-you options. From $100M Offers. WHEN: When applying hormozi delivery cube knowledge

WHAT: Alex Hormozi's Grand Slam Offer framework — how to make offers so good people feel stupid saying no. From $100M Offers book. WHEN: When applying hormozi grand slam offer knowledge

WHAT: Alex Hormozi's guarantee framework — how to construct guarantees that remove all risk and make saying yes effortless. From $100M Offers. WHEN: When applying hormozi guarantees knowledge

WHAT: Alex Hormozi's Magic Headline Formula — M-A-G-I-C framework for naming offers: Magnet, Avatar, Goal, Interval, Container. From $100M Offers. WHEN: When applying hormozi headline formula knowledge

WHAT: Alex Hormozi's lead generation frameworks from $100M Leads — the four core ways to get leads and build a lead machine. From Audible transcript. WHEN: When applying hormozi lead generation knowledge

WHAT: Alex Hormozi's Four Lead Getters framework — how to leverage customers, employees, agencies, and affiliates to multiply your lead generation. From $100M Leads. WHEN: When applying hormozi lead getters knowledge

WHAT: Alex Hormozi's framework for picking markets using 4 indicators — Pain, Purchasing Power, Easy to Target, Growing. From $100M Offers. WHEN: When applying hormozi market selection knowledge

WHAT: Alex Hormozi's Money Models framework — Four types of offers (Attraction, Upsell, Downsell, Continuity) that combine to build a $100M money model. From $100M Money Models. WHEN: When applying hormozi money models knowledge

WHAT: Alex Hormozi's Advanced Offer Stacking framework — how to stack Grand Slam offers to maximize LTGP and create competitive moats. From $100M Lost Chapters. WHEN: When applying hormozi offer stacking knowledge

WHAT: Alex Hormozi's premium pricing framework — why you should charge so much it hurts, and how premium pricing creates a virtuous cycle. From $100M Offers. WHEN: When applying hormozi pricing knowledge

WHAT: Alex Hormozi's "More, Better, New" Scale Framework — how to systematically scale advertising by exhausting current activities before adding new ones. From $100M Leads. WHEN: When applying hormozi scale framework knowledge

WHAT: Alex Hormozi's 4 types of scarcity and urgency — Quantity, Timeline, Price Escalation, Exploding Opportunity. From $100M Offers. WHEN: When applying hormozi scarcity urgency knowledge

WHAT: Alex Hormozi's Value Equation framework for pricing and offer construction. Dream Outcome × Perceived Likelihood / (Time Delay × Effort & Sacrifice) = Value. From $100M Offers. WHEN: When applying hormozi value equation knowledge

WHAT: Automated video QC — render frames via Playwright, review screenshots for errors, fix and re-render until clean WHEN: After writing a Remotion composition, before publishing video content

WHAT: Remotion video production system — React-based programmatic video creation with audio sync WHEN: Building explainer videos, tutorials, or any programmatic video content

WHAT: TTS audio generation with frame-accurate timing for video sync WHEN: Creating voiceover audio for explainer videos, tutorials, or any video content that needs narration

WHAT: FFmpeg video assembly pipeline combining Remotion segments with TTS audio WHEN: Assembling final explainer videos from rendered segments and voiceover audio