hormozi-delivery-cube

name	hormozi-delivery-cube
description	WHAT: Alex Hormozi's Delivery Cube framework — how to deliver your offer across one-on-one, small group, and one-to-many formats with DIY, done-with-you, and done-for-you options. From $100M Offers. WHEN: When applying hormozi delivery cube knowledge

Hormozi Delivery Cube

hormozi-delivery-cube

Core Principle

"Anything that is easy to sell is typically hard to fulfill. Most things that are hard to sell are typically easy to fulfill."

The key insight: Find the sweet spot where you sell something very well that's also easy to fulfill. The Delivery Cube gives you a systematic way to explore all delivery combinations.

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The Sales-to-Fulfillment Continuum

The Fundamental Tension

Easy to Sell	Easy to Fulfill
Done-for-you (high touch)	DIY (low touch)
More demand, higher price	Less demand, lower price
Harder to deliver at scale	Easier to scale

The Mantra

"Create flow, monetize flow, then add friction."

1. Create flow — Generate demand first
2. Monetize flow — Get them to say yes
3. Add friction — Only after you have demand

Why Start Heavy (Over-Deliver)

"I'd rather do more for every customer and have cash flow coming in than optimize my business but have zero cash flow coming in."

When starting, do everything yourself. Once cash flows, optimize and systematize.

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The Delivery Cube

Three dimensions of delivery, each with options:

Dimension A: Level of Personal Attention

Format	What It Is	Scalability
One-on-One	Individual, personalized delivery	Low
Small Group	Cohort-based, community element	Medium
One-to-Many	Broadcast, scalable content	High

Dimension B: Level of Effort Expected from Customer

Mode	What It Means	Price Implication
DIY	Customer does it themselves	Lowest price
Done-With-You	You teach them how	Mid price
Done-For-You	You do it for them	Highest price

Dimension C: Delivery Medium/Environment

Medium	Examples
In-person	Physical location, face-to-face
Live virtual	Zoom, video call, synchronous
Async digital	Email, recorded content, materials
Hybrid	Mix of above

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The Matrix (Delivery × Effort × Medium)

Combine all three dimensions to find your delivery vehicle:

One-on-One Examples (Grocery Shopping Problem)

Mode	Delivery
DIY	Personalized grocery list they use themselves
Done-With-You	In-person shopping where you teach them
Done-For-You	Full-service shopping — you buy their food for them

Small Group Examples

Mode	Delivery
DIY	Weekly group grocery lists
Done-With-You	In-person group shopping trip
Done-For-You	Group grocery delivery

One-to-Many Examples

Mode	Delivery
DIY	Pre-made grocery calculator tool
Done-With-You	Live grocery store stream with Q&A
Done-For-You	Pre-made Instacart carts for one-click delivery

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The Scaling Journey

Stage 1: Heavy Fulfillment (Start Here)

Do everything yourself. Over-deliver like crazy.

Done-For-You + One-on-One + In-Person

Why: Get cash flow, learn what works, build reputation

Stage 2: systematize

Once reliable, create systems that deliver same value for fewer resources.

Done-With-You + Small Group + Hybrid

Stage 3: Scale

DIY + One-to-Many + Async Digital

The Key Insight

"The trick, and ultimate goal, is to find the sweet spot where you sell something very well that's also easy to fulfill."

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Practical Application

For Each Problem Your Client Has:

Ask these three questions:

1. Attention Level: How many people am I delivering to at once?

   • One → One-on-One
   • Some → Small Group
   • Many → One-to-Many

2. Effort Level: How much effort is expected from them?

   • They do it → DIY
   • They do it with guidance → Done-With-You
   • You do it for them → Done-For-You

3. Medium: What environment/channel?

   • In-person, live virtual, async digital, or hybrid

The Exercise

For each problem you solve, list ALL possible delivery combinations:

Problem: [Name]
├── One-on-One + DIY: [option]
├── One-on-One + Done-With-You: [option]
├── One-on-One + Done-For-You: [option]
├── Small Group + DIY: [option]
├── Small Group + Done-With-You: [option]
├── Small Group + Done-For-You: [option]
├── One-to-Many + DIY: [option]
├── One-to-Many + Done-With-You: [option]
└── One-to-Many + Done-For-You: [option]

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The Gym Launch Example

Starting (Done-For-You)

"I would fly out to their gym for 21 days, spend my own money on hotels, car rentals, eating out, advertising, generate the leads, work the leads, then sell for them. I would even do the first onboarding meeting."

Scaling (Done-With-You)

"If I were to simply teach them how to do what I did, I would charge maybe a third of what I would normally make, but I would be able to help hundreds of gyms a month instead of 8."

The Transition

Same promise: "I will fill your gym in 30 days." Changed: The how and the what.

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Key Questions for Delivery Cube

/prompts:

• "What problem am I solving for my customer?"
• "What are ALL the ways I could solve this problem across the delivery cube?"
• "Which combination delivers highest value while being fulfillable at scale?"
• "Where am I on the sales-to-fulfillment continuum?"
• "Am I starting heavy (over-delivering) or trying to optimize too early?"
• "What would 'done-for-you at scale' look like for my business?"
• "Which delivery medium fits my working style and customer preferences?"

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Source

From $100M Offers by Alex Hormozi, Chapter: "Value Offer, The Thought Process"

Core concepts:

• Sales-to-Fulfillment Continuum
• The Delivery Cube (3 dimensions)
• Scaling journey (heavy → systematize → scale)
• Divergent thinking for delivery options

Transcript source: ~/Downloads/100MOffers.txt (Docker: /home/GOD/100MOffers.txt)

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Related Skills

• hormozi-grand-slam-offer — The core offer framework
• hormozi-value-equation — Value components that drive pricing
• hormozi-brick-exercise — Divergent thinking to generate options
• hormozi-attract-offers — Getting people in the door
• hormozi-lead-generation — Traffic and lead generation