菜单
Produces 30 days of content mapped to message pillars and buying-journey stages, platform by platform, with repurposing chains planned and week-one hooks pre-written. Use when posting is sporadic, ideas run out by Tuesday, or content volume is high but pipeline impact is invisible.
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基于 SOC 职业分类
| name | content-calendar |
| description | Produces 30 days of content mapped to message pillars and buying-journey stages, platform by platform, with repurposing chains planned and week-one hooks pre-written. Use when posting is sporadic, ideas run out by Tuesday, or content volume is high but pipeline impact is invisible. |
| argument-hint | [platforms + honest posting capacity per week] |
A calendar full of "post something Tuesday" is a chore list, not a strategy. This calendar gives every piece three jobs before it earns a slot — a pillar it argues, a journey stage it serves, a next step it points to — and pre-writes the week-one hooks so the plan survives contact with Monday.
marketing-brief.md if present: the message pillars (every piece ladders to one), the customer journey and top pains, the primary channel, voice rules, and the banned-phrases list./marketing:message-map first — a calendar without pillars is a posting schedule, and posting schedules produce noise on a cadence./marketing:hook-factory does this properly). Whether week one ships is what decides whether the calendar lives.content-calendar.md in the project root.The 30-day calendar grid, the repurposing chains, and the week-one hooks written out — saved to content-calendar.md. Flag any slot that could not be tied to a pillar; those are the first candidates to cut.
Writes three video ad scripts in three distinct formats for one creative angle — ranked hook options, beat-by-beat spoken lines, shot notes, and CTA variants for each. Use when the angle is chosen and the scripts need to be ready to shoot or brief out.
Builds a one-page sales battlecard for a single competitor — when you win, when you lose, landmine questions to plant early, and objection-by-objection handling with evidence grades. Use before deals where this competitor keeps showing up.
Builds a usable voice profile from real writing samples — do and don't rules each backed by an example, register tiers for different formats, a banned-words list, and before/after calibration rewrites — then saves it so every writer and agent sounds like the brand. Use when copy sounds different in every channel or new writers need more than "keep it punchy".
Runs the post-campaign autopsy — goal vs actual, element-level diagnosis of what worked and what failed, keep or kill or change verdicts — and writes the portable lessons into marketing-brief.md. Use within a week of the campaign ending, while the evidence is warm.
Turns a real customer result into a structured case study — situation, sticking point, intervention, numbers, quotes — plus a short social version cut from the same material. Use when a genuine result exists and needs to work as proof across the funnel.
Scores candidate channels on ICP presence, ability to execute, economics, and speed to signal, then commits to one primary channel plus support and lays out the 90-day plan with kill thresholds agreed up front. Use when marketing is spread across five half-run channels, or when picking where a new offer meets the market.