菜单
Builds your entire canonical marketing brief in one guided pass (business, market, customer, competitors, positioning, offer, channels, voice, numbers) and saves it as marketing-brief.md so the whole department loads it into every future session automatically. Use once, first, when setting up.
用 Codex 或 Claude 帮你安装 复制这段 Prompt，粘贴到 Codex、Claude 或其他助手里，让它检查 Skill 页面并帮你完成安装。
基于 SOC 职业分类
| name | onboard |
| description | Builds your entire canonical marketing brief in one guided pass (business, market, customer, competitors, positioning, offer, channels, voice, numbers) and saves it as marketing-brief.md so the whole department loads it into every future session automatically. Use once, first, when setting up. |
| argument-hint | [company + website, or 'use the notes in this repo'] |
This is the one-command setup. A marketing department is only as good as its shared context, so before anyone writes a hook or sizes a market, the department gets briefed — once. This skill captures the business, market, customer, competitors, positioning, offer, channels, voice, and numbers into a single canonical marketing-brief.md, which the SessionStart hook then loads into every future session. One briefing, 50 specialists on the same page forever.
Create marketing-brief.md in the project root from marketing-brief.example.md (in this plugin) and fill it in this order, carrying each section forward as context for the next:
/marketing:brand-voice.Grade every section as you go: mark anything built on guesswork T3 so the research backlog is visible in the brief itself.
A complete marketing-brief.md in the project root. Finish with a one-screen readback — the ICP in a line, the top 3 pains, the position sentence, the offer sentence — and ask what to sharpen. Tell the user it now loads automatically every session, and that /marketing:cmo is the next command to run.
Writes three video ad scripts in three distinct formats for one creative angle — ranked hook options, beat-by-beat spoken lines, shot notes, and CTA variants for each. Use when the angle is chosen and the scripts need to be ready to shoot or brief out.
Builds a one-page sales battlecard for a single competitor — when you win, when you lose, landmine questions to plant early, and objection-by-objection handling with evidence grades. Use before deals where this competitor keeps showing up.
Builds a usable voice profile from real writing samples — do and don't rules each backed by an example, register tiers for different formats, a banned-words list, and before/after calibration rewrites — then saves it so every writer and agent sounds like the brand. Use when copy sounds different in every channel or new writers need more than "keep it punchy".
Runs the post-campaign autopsy — goal vs actual, element-level diagnosis of what worked and what failed, keep or kill or change verdicts — and writes the portable lessons into marketing-brief.md. Use within a week of the campaign ending, while the evidence is warm.
Turns a real customer result into a structured case study — situation, sticking point, intervention, numbers, quotes — plus a short social version cut from the same material. Use when a genuine result exists and needs to work as proof across the funnel.
Scores candidate channels on ICP presence, ability to execute, economics, and speed to signal, then commits to one primary channel plus support and lays out the 90-day plan with kill thresholds agreed up front. Use when marketing is spread across five half-run channels, or when picking where a new offer meets the market.