菜单
Runs the weekly marketing review — lays the numbers against plan, traces the biggest gap down to the stage that broke, and sets the single focus for the coming week on one page. Use at the same time every week, especially the weeks that feel too busy for it.
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基于 SOC 职业分类
| name | weekly-review |
| description | Runs the weekly marketing review — lays the numbers against plan, traces the biggest gap down to the stage that broke, and sets the single focus for the coming week on one page. Use at the same time every week, especially the weeks that feel too busy for it. |
| argument-hint | [this week's numbers, or where to find them] |
Marketing drifts not from lack of effort but because nobody sits the numbers next to the plan each week and asks what changed. This is the 30 minutes that prevents four confident weeks in the wrong direction. Same shape every week, one page, so week twelve reads against week two.
marketing-brief.md if present: numbers that matter (north star, drivers, baselines), channels & funnel, any live experiments, and last week's focus if recorded. If no metrics tree exists, review on pipeline basics — reach, leads, conversations, sales, spend — and note that /marketing:kpi-tree is overdue.marketing-brief.md so the department's memory stays current.The one-page review, identical format every week — the value compounds when reviews are comparable:
Writes three video ad scripts in three distinct formats for one creative angle — ranked hook options, beat-by-beat spoken lines, shot notes, and CTA variants for each. Use when the angle is chosen and the scripts need to be ready to shoot or brief out.
Builds a one-page sales battlecard for a single competitor — when you win, when you lose, landmine questions to plant early, and objection-by-objection handling with evidence grades. Use before deals where this competitor keeps showing up.
Builds a usable voice profile from real writing samples — do and don't rules each backed by an example, register tiers for different formats, a banned-words list, and before/after calibration rewrites — then saves it so every writer and agent sounds like the brand. Use when copy sounds different in every channel or new writers need more than "keep it punchy".
Runs the post-campaign autopsy — goal vs actual, element-level diagnosis of what worked and what failed, keep or kill or change verdicts — and writes the portable lessons into marketing-brief.md. Use within a week of the campaign ending, while the evidence is warm.
Turns a real customer result into a structured case study — situation, sticking point, intervention, numbers, quotes — plus a short social version cut from the same material. Use when a genuine result exists and needs to work as proof across the funnel.
Scores candidate channels on ICP presence, ability to execute, economics, and speed to signal, then commits to one primary channel plus support and lays out the 90-day plan with kill thresholds agreed up front. Use when marketing is spread across five half-run channels, or when picking where a new offer meets the market.