seo-plan

name	seo-plan
description	SEO planning — turn a topic cluster + content inventory into a prioritized, ordered writing roadmap. Scores what to write first (intent × reach ÷ effort), front-loads pillars, and produces the "kế hoạch viết bài" (content plan). Feeds the seo-writing pipeline as the backlog.
allowed-tools	Read, Write, Glob, Grep

SEO Plan — Prioritized Content Roadmap

A cluster tells you what could be written. A plan tells you what to write first, and why — so effort goes where it moves rankings, not where it's easiest.

When this skill activates

Implicit: "make an SEO content plan", "what should I write first", "prioritize these articles", "content roadmap for the quarter". Explicit: "Use the seo-plan skill to [task]." Routed from: [[seo-writing]] (Phase 3 of the 100-article playbook), /mk:seo plan.

Scope

Covers:

• Prioritizing a cluster's nodes into an ordered backlog.
• Scoring: intent value, reach, effort; new-vs-improve decisions.
• Quarterly/rolling roadmap shaping (pillars first, then facets).
• ROI framing for stakeholders.

Does NOT cover:

• Building the cluster tree → [[seo-cluster]].
• Writing the articles → [[seo-content]] / [[seo-writing]].
• Keyword metrics acquisition → research tools (see [[seo-writing]] references/research-tools.md).

Prioritization model

priority = intent_value × reach ÷ effort

Factor	Higher when	Source
intent_value	Transactional / Commercial (closer to revenue) > Informational	keyword search_intent
reach	Higher search volume; or broader PAA/related coverage (proxy when volume unknown)	research tool / SERP
effort	New article > improving a near-miss existing post	inventory triage

Two rules that beat the formula:

1. Front-load Pillars + top-theme Sub-Pillars — they anchor the cluster and give Cluster articles something to link up to. Write the hub before the spokes.
2. Improve before you create — fixing an existing near-miss post (add sections, fix meta, interlink) is the cheapest win. Do those first when a site already has content.

Roadmap shape

Wave 1  Pillar pages + highest-value Sub-Pillars        (anchors)
Wave 2  Cluster articles under the top Sub-Pillar        (depth where it pays)
Wave 3  Remaining Sub-Pillars + their Clusters           (breadth)
Ongoing Improve existing posts · re-write SERP losers    (maintenance loop)

Pace with a bounded batch (e.g. N/day via /loop or a cron routine) rather than a single burst — steady publishing + interlinking compounds.

Key concepts

• Effort-adjusted priority — a medium-value article that already exists at 80% beats a high-value one from scratch. Effort is the denominator for a reason.
• Anchor-first sequencing — Clusters that link up to a not-yet-written Pillar leak link equity into a 404. Publish hubs first.
• Falsifiable ROI — frame projections as testable ("expect this cluster to gain impressions in GSC within 6–8 weeks"), never as guaranteed traffic numbers. Measure and adjust.

Output

• An ordered backlog in plans/marketing/<site>/pipeline.md (the Keywords table, status new, in priority order) — this is the content plan.
• Optionally a stakeholder-facing plans/marketing/<site>/seo-roadmap.md with waves + rationale.

Cross-references

• plans/marketing-context.md — required hub (business goals set intent_value weighting)
• [[seo-cluster]] — provides the nodes to prioritize
• [[seo-writing]] — consumes the backlog; playbook Phase 3 is this skill
• [[seo-google]] — post-publish measurement feeds the maintenance loop
• .claude/workflows/marketing-rules.md — content quality + no-hallucinated-metrics rule

Provenance

Imported from AgriciDaniel/claude-seo and adapted for KitForge. Prioritization aligns with the seo-writing 100-article playbook (Phase 3).