| name | seo-plan |
| description | SEO planning — turn a topic cluster + content inventory into a prioritized, ordered writing roadmap. Scores what to write first (intent × reach ÷ effort), front-loads pillars, and produces the "kế hoạch viết bài" (content plan). Feeds the seo-writing pipeline as the backlog. |
| allowed-tools | Read, Write, Glob, Grep |
SEO Plan — Prioritized Content Roadmap
A cluster tells you what could be written. A plan tells you what to write first, and why — so effort goes where it moves rankings, not where it's easiest.
When this skill activates
Implicit: "make an SEO content plan", "what should I write first", "prioritize these articles", "content roadmap for the quarter".
Explicit: "Use the seo-plan skill to [task]."
Routed from: [[seo-writing]] (Phase 3 of the 100-article playbook), /mk:seo plan.
Scope
Covers:
- Prioritizing a cluster's nodes into an ordered backlog.
- Scoring: intent value, reach, effort; new-vs-improve decisions.
- Quarterly/rolling roadmap shaping (pillars first, then facets).
- ROI framing for stakeholders.
Does NOT cover:
- Building the cluster tree → [[seo-cluster]].
- Writing the articles → [[seo-content]] / [[seo-writing]].
- Keyword metrics acquisition → research tools (see [[seo-writing]]
references/research-tools.md).
Prioritization model
priority = intent_value × reach ÷ effort
| Factor | Higher when | Source |
|---|
| intent_value | Transactional / Commercial (closer to revenue) > Informational | keyword search_intent |
| reach | Higher search volume; or broader PAA/related coverage (proxy when volume unknown) | research tool / SERP |
| effort | New article > improving a near-miss existing post | inventory triage |
Two rules that beat the formula:
- Front-load Pillars + top-theme Sub-Pillars — they anchor the cluster and give Cluster articles something to link up to. Write the hub before the spokes.
- Improve before you create — fixing an existing near-miss post (add sections, fix meta, interlink) is the cheapest win. Do those first when a site already has content.
Roadmap shape
Wave 1 Pillar pages + highest-value Sub-Pillars (anchors)
Wave 2 Cluster articles under the top Sub-Pillar (depth where it pays)
Wave 3 Remaining Sub-Pillars + their Clusters (breadth)
Ongoing Improve existing posts · re-write SERP losers (maintenance loop)
Pace with a bounded batch (e.g. N/day via /loop or a cron routine) rather than a single burst — steady publishing + interlinking compounds.
Key concepts
- Effort-adjusted priority — a medium-value article that already exists at 80% beats a high-value one from scratch. Effort is the denominator for a reason.
- Anchor-first sequencing — Clusters that link up to a not-yet-written Pillar leak link equity into a 404. Publish hubs first.
- Falsifiable ROI — frame projections as testable ("expect this cluster to gain impressions in GSC within 6–8 weeks"), never as guaranteed traffic numbers. Measure and adjust.
Output
- An ordered backlog in
plans/marketing/<site>/pipeline.md (the Keywords table, status new, in priority order) — this is the content plan.
- Optionally a stakeholder-facing
plans/marketing/<site>/seo-roadmap.md with waves + rationale.
Cross-references
plans/marketing-context.md — required hub (business goals set intent_value weighting)- [[seo-cluster]] — provides the nodes to prioritize
- [[seo-writing]] — consumes the backlog; playbook Phase 3 is this skill
- [[seo-google]] — post-publish measurement feeds the maintenance loop
.claude/workflows/marketing-rules.md — content quality + no-hallucinated-metrics rule
Provenance
Imported from AgriciDaniel/claude-seo and adapted for KitForge. Prioritization aligns with the seo-writing 100-article playbook (Phase 3).
