| name | yandex-direct |
| description | Complete Yandex Direct documentation reference (509 articles, Russian). Use when the user asks about Yandex Direct advertising: campaign types, bidding strategies, targeting, retargeting, keywords, ad moderation, feeds, Telegram Ads, CPM display, payments, analytics, or any aspect of Yandex contextual and display advertising. Provides navigation map, search instructions, and key concepts for answering questions accurately. |
| license | Content belongs to Yandex. Repository for reference purposes. |
| allowed-tools | Read Grep Glob |
| metadata | {"version":"1.0.0","author":"pomogay-marketing","category":"advertising","language":"ru","articles":"509","source":"https://yandex.ru/support/direct/ru/","telegram":"https://t.me/pomogay_marketing"} |
Yandex Direct — Documentation Reference
509 articles. Language: Russian. Updated: February 2026.
Source: yandex.ru/support/direct/ru/
Quick Search
grep -r "ретаргетинг" docs/ --include="*.md" -l
ls docs/strategies/
cat docs/strategies/select-strategy.md
Campaign Types
| Type | Path | Description |
|---|
| Unified Performance (UPC) | docs/unified-performance-campaign/ | Main type — search + display + maps |
| Campaign Master | docs/campaign-master/ | Simplified creation wizard |
| Product Campaign | docs/product-campaign/ | Feed-based product promotions |
| CPM Display | docs/products-cpm-campaign/ | Display ads, CPM billing |
| Video Ads | docs/products-cpm-campaign-video/ | Video ad formats |
| Video Banners | docs/products-cpm-campaign-videobanner/ | Banners with video |
| Frontpage Ads | docs/products-cpm-campaign-frontpage/ | Ads on ya.ru homepage |
| Connected TV | docs/products-cpm-campaign-connected-tv/ | Smart TV advertising |
| Mobile Apps | docs/products-mobile-apps-ads/ | iOS / Android app promotion |
| Company Ads | docs/company-ads/ | Business cards in Maps & Search |
| Telegram Ads | docs/telegram-ads/ | Ads in Telegram channels (YAN) |
| DOOH | docs/dooh/ | Digital out-of-home |
| Search Banner | docs/products-media-context-banner/ | Banner on search results |
| Fixed CPM | docs/fixed-cpm-campaigns/ | Premium fixed-price placements |
Bidding Strategies
Path: docs/strategies/
| Strategy | File | Use Case |
|---|
| Overview | select-strategy.md | How to choose a strategy |
| Max Conversions | average-cpa.md | Optimize for CPA |
| Max Clicks | average-cpc.md | Maximize traffic |
| Max Profit | maximum-profit.md | Optimize ROAS |
| Manual Bidding | manual-strategy.md | Full bid control |
| Portfolio | portfolio-strategy.md | Multi-campaign management |
| Priority Goals | priority-goals.md | Goal-based optimization |
| Budgets | budgets-in-strategies.md | Budget configuration |
Targeting
| Type | File |
|---|
| Keywords | docs/keywords/keywords.md |
| Negative Keywords | docs/keywords/negative-keywords.md |
| Operators | docs/keywords/symbols-and-operators.md |
| Wordstat | docs/keywords/wordstat.md |
| Auto-targeting | docs/impression-criteria/autotargeting.md |
| Retargeting | docs/impression-criteria/retargeting-lists.md |
| Offer Retargeting | docs/impression-criteria/offer-retargeting.md |
| Geo-targeting | docs/efficiency/geotargeting.md |
| Time Targeting | docs/efficiency/timetargeting.md |
Ad Creatives
Path: docs/efficiency/
Files: improve-your-ads.md, text-and-title.md, images.md, video.md, quick-links.md, carousel.md, turbo-pages.md
Feeds
Path: docs/feeds/
Files: about.md, types.md, requirements.md, requirements-yml.md, validate.md
Analytics & Reports
Path: docs/statistics/
Files: overview.md, report-wizard.md, search-queries.md, conversions.md, url-tags.md, attribution-model.md
Moderation
Path: docs/moderation/
- Rules:
adv-rules.md
- Technical limits:
technical-restrictions.md
- Age restrictions:
age-alerts.md
- 60+ special categories:
categories/ directory
Payments
Path: docs/payments/
Files: payment-methods.md, promocode.md, refund.md, deferred-payment.md, shared-account.md
Technology & Services
Path: docs/technologies-and-services/
Files: vcg-auction.md, antifraud.md, crypta.md, metrika-in-direct.md, ai-assistant.md, ad-labelingl.md
Ad Placements
| Placement | File |
|---|
| Search | docs/general/positions.md |
| YAN (Ad Network) | docs/general/yan.md |
| Dynamic | docs/general/dynamic-places.md |
| Product Gallery | docs/product-gallery/about.md |
Research & Lift Studies
docs/brand-lift/, docs/search-lift/, docs/visit-lift/, docs/target-lift/
Other Sections
| Section | Path |
|---|
| Getting Started | docs/quick-start/ |
| API & Interfaces | docs/alternative-interfaces/ |
| New Interface | docs/new-interface/ |
| For Agencies | docs/agencies/ |
| Troubleshooting | docs/troubleshooting/ |
| Glossary | docs/glossary.md |
Key Concepts
- CPC — Cost Per Click
- CPA — Cost Per Action (conversion)
- CPM — Cost Per Mille (1000 impressions)
- YAN — Yandex Ad Network (partner sites)
- UPC — Unified Performance Campaign (main type)
- Retargeting — re-engaging past site visitors
- Auto-targeting — automatic audience matching by Yandex
How to Answer Questions
- Identify the topic from the tables above
- Read the relevant file with
Read tool
- If unsure, search with
grep -r "keyword" docs/
- Always cite the file path in your answer
- Provide the
source: URL from front matter as reference
- Answer in Russian unless user writes in another language
