yandex-direct

name	yandex-direct
description	Complete Yandex Direct documentation reference (509 articles, Russian). Use when the user asks about Yandex Direct advertising: campaign types, bidding strategies, targeting, retargeting, keywords, ad moderation, feeds, Telegram Ads, CPM display, payments, analytics, or any aspect of Yandex contextual and display advertising. Provides navigation map, search instructions, and key concepts for answering questions accurately.
license	Content belongs to Yandex. Repository for reference purposes.
allowed-tools	Read Grep Glob
metadata	{"version":"1.0.0","author":"pomogay-marketing","category":"advertising","language":"ru","articles":"509","source":"https://yandex.ru/support/direct/ru/","telegram":"https://t.me/pomogay_marketing"}

Yandex Direct — Documentation Reference

509 articles. Language: Russian. Updated: February 2026. Source: yandex.ru/support/direct/ru/

Quick Search

# Find articles by keyword
grep -r "ретаргетинг" docs/ --include="*.md" -l

# List all files in a section
ls docs/strategies/

# Read a specific article
cat docs/strategies/select-strategy.md

Campaign Types

Type	Path	Description
Unified Performance (UPC)	docs/unified-performance-campaign/	Main type — search + display + maps
Campaign Master	docs/campaign-master/	Simplified creation wizard
Product Campaign	docs/product-campaign/	Feed-based product promotions
CPM Display	docs/products-cpm-campaign/	Display ads, CPM billing
Video Ads	docs/products-cpm-campaign-video/	Video ad formats
Video Banners	docs/products-cpm-campaign-videobanner/	Banners with video
Frontpage Ads	docs/products-cpm-campaign-frontpage/	Ads on ya.ru homepage
Connected TV	docs/products-cpm-campaign-connected-tv/	Smart TV advertising
Mobile Apps	docs/products-mobile-apps-ads/	iOS / Android app promotion
Company Ads	docs/company-ads/	Business cards in Maps & Search
Telegram Ads	docs/telegram-ads/	Ads in Telegram channels (YAN)
DOOH	docs/dooh/	Digital out-of-home
Search Banner	docs/products-media-context-banner/	Banner on search results
Fixed CPM	docs/fixed-cpm-campaigns/	Premium fixed-price placements

Bidding Strategies

Path: docs/strategies/

Strategy	File	Use Case
Overview	select-strategy.md	How to choose a strategy
Max Conversions	average-cpa.md	Optimize for CPA
Max Clicks	average-cpc.md	Maximize traffic
Max Profit	maximum-profit.md	Optimize ROAS
Manual Bidding	manual-strategy.md	Full bid control
Portfolio	portfolio-strategy.md	Multi-campaign management
Priority Goals	priority-goals.md	Goal-based optimization
Budgets	budgets-in-strategies.md	Budget configuration

Targeting

Type	File
Keywords	docs/keywords/keywords.md
Negative Keywords	docs/keywords/negative-keywords.md
Operators	docs/keywords/symbols-and-operators.md
Wordstat	docs/keywords/wordstat.md
Auto-targeting	docs/impression-criteria/autotargeting.md
Retargeting	docs/impression-criteria/retargeting-lists.md
Offer Retargeting	docs/impression-criteria/offer-retargeting.md
Geo-targeting	docs/efficiency/geotargeting.md
Time Targeting	docs/efficiency/timetargeting.md

Ad Creatives

Path: docs/efficiency/

Files: improve-your-ads.md, text-and-title.md, images.md, video.md, quick-links.md, carousel.md, turbo-pages.md

Feeds

Path: docs/feeds/

Files: about.md, types.md, requirements.md, requirements-yml.md, validate.md

Analytics & Reports

Path: docs/statistics/

Files: overview.md, report-wizard.md, search-queries.md, conversions.md, url-tags.md, attribution-model.md

Moderation

Path: docs/moderation/

• Rules: adv-rules.md
• Technical limits: technical-restrictions.md
• Age restrictions: age-alerts.md
• 60+ special categories: categories/ directory

Payments

Path: docs/payments/

Files: payment-methods.md, promocode.md, refund.md, deferred-payment.md, shared-account.md

Technology & Services

Path: docs/technologies-and-services/

Files: vcg-auction.md, antifraud.md, crypta.md, metrika-in-direct.md, ai-assistant.md, ad-labelingl.md

Ad Placements

Placement	File
Search	docs/general/positions.md
YAN (Ad Network)	docs/general/yan.md
Dynamic	docs/general/dynamic-places.md
Product Gallery	docs/product-gallery/about.md

Research & Lift Studies

docs/brand-lift/, docs/search-lift/, docs/visit-lift/, docs/target-lift/

Other Sections

Section	Path
Getting Started	docs/quick-start/
API & Interfaces	docs/alternative-interfaces/
New Interface	docs/new-interface/
For Agencies	docs/agencies/
Troubleshooting	docs/troubleshooting/
Glossary	docs/glossary.md

Key Concepts

• CPC — Cost Per Click
• CPA — Cost Per Action (conversion)
• CPM — Cost Per Mille (1000 impressions)
• YAN — Yandex Ad Network (partner sites)
• UPC — Unified Performance Campaign (main type)
• Retargeting — re-engaging past site visitors
• Auto-targeting — automatic audience matching by Yandex

How to Answer Questions

1. Identify the topic from the tables above
2. Read the relevant file with Read tool
3. If unsure, search with grep -r "keyword" docs/
4. Always cite the file path in your answer
5. Provide the source: URL from front matter as reference
6. Answer in Russian unless user writes in another language