launch-debrief-and-iteration

name	launch-debrief-and-iteration
description	Use when reviewing launch performance. Debrief = learn for next launch.

Launch Debrief and Iteration

Post-launch debrief: what worked, what didn't, what's next. Each launch improves subsequent ones.

Launch metrics to review

1. Revenue — total + per channel
2. Cost — ad spend, time, tools
3. ROI — revenue / cost
4. Email engagement — open, click rates
5. Conversion funnel — visitor → signup → purchase
6. Customer acquisition cost (CAC)
7. Cohort size vs target
8. NPS / satisfaction of buyers

Qualitative review

1. Customer feedback — interviews with buyers + non-buyers
2. Pre-purchase concerns — what worried potential customers?
3. Decision-driving factors — why did they buy?
4. Bottlenecks — where did funnel leak?
5. Surprises — unexpected wins or issues
6. Lessons for next launch

Iteration cycle

1. What worked — keep doing
2. What didn't — fix or stop
3. What's missing — add for next launch
4. What to test — experiments
5. What to scale — expand investment

Every launch better than last.

Where this fits in the X3 empire

Launch iteration for CardPrepAI Academy continuous improvement.