| name | payment-plans-and-installments |
| description | Use when offering payment flexibility. Plans = lower barrier; one-time = full commitment.
|
Payment Plans and Installments
Payment plans: 30-50% higher conversion vs one-time. Slight risk of default. Stripe, PayPal handle.
Payment plan options
Standard offerings:
- One-time (saves $50-100) — full payment
- 3-month — 33% per month
- 6-month — 17% per month
- 12-month — 8% per month
- Klarna/Affirm (BNPL) — 4-12 payments
More payment terms = wider audience.
Pricing for payment plans
Standard markup:
- One-time: $497
- 3-month plan: $597 (20% markup, 3 × $199)
- 6-month plan: $697 (40% markup, 6 × $117)
- 12-month plan: $897 (80% markup, 12 × $75)
Why markup: time value of money + default risk + processing fees.
Default management
Risk of customer not completing payment plan:
- Stripe charges automatically (low default)
- PayPal — some customers contest
- Klarna/Affirm — they handle default
Strategies:
- Charge auto from card on file
- Provide refund policy aligned with plan
- Plan-specific cancellation terms
- Late fee for missed payments
Where this fits in the X3 empire
Payment plan structure for CardPrepAI Academy.