scholarship-and-equity-pricing

name	scholarship-and-equity-pricing
description	Use when reaching financially-constrained learners. Scholarships = mission + brand benefit.

Scholarship and Equity Pricing

Scholarships: 5-10% of course slots at reduced/free. Builds brand + diverse community. Manageable cost.

Scholarship structures

1. Full scholarship (100% free) — limited slots
2. Partial scholarship (50-75% off) — broader access
3. Need-based — students apply, demonstrate need
4. Merit-based — students earn through application
5. Geographic — students from specific regions/countries
6. Industry-based — specific career or background
7. Diversity-based — underrepresented groups

Application process

1. Application form (1-2 weeks before cohort)
2. Brief story / why this course
3. Demonstrated interest (engagement, content consumption)
4. References (optional)
5. Review + decision
6. Communication of acceptance/decline
7. Standard course participation

Impact of scholarships

Beyond cost:

1. Brand goodwill — public sees commitment
2. Diverse community — different perspectives in cohort
3. Marketing — students often promote heavily
4. Future revenue — scholarship grads often pay for advanced
5. Mission alignment — values beyond profit

Don't make scholarships large enough to threaten revenue; do enough to make difference.

Where this fits in the X3 empire

Scholarship strategy for CardPrepAI Academy (planned).