Write agency-grade copy for social posts, ads, emails, reel scripts, and GMB updates. Use when Tarek asks for a caption, post, ad, email, subject line, hook, or any written marketing asset. Owns voice + format rules for Performance MAX clients.

2026-07-052

pmax-design

Moshe-ship/performancemax

Composite headline + subtitle onto branded PNG templates OR directly onto client-supplied photos via the shared task_server pipeline. Local Pillow compositor — no FAL, zero render cost. Two modes (template_compose + photo_compose) behind one wrapper.

2026-05-072

pmax-email

Moshe-ship/performancemax

Check inbox, summarize emails, read specific messages, reply, and send new emails for Performance MAX Agency. Use this skill when the user asks about their email, inbox, or wants to send/reply to messages.

2026-05-072

pmax-image

Moshe-ship/performancemax

Generate branded images (social posts, ads, hero shots) via FAL.ai — routed through the shared task_server + image_worker pipeline. Use when Tarek asks for an image, poster, social-post graphic, or product shot.

2026-05-072

pmax-video

Moshe-ship/performancemax

Generate short videos (ads, reels, product motion) via FAL.ai — routed through the shared task_server + image_worker pipeline. Handles text-to-video AND image-to-video (animate an existing image).

2026-05-072

name	pmax-competitor
description	Analyze competitor websites and generate competitive intelligence reports for local markets
version	1.0.0
author	Mousa Abu Mazin
license	MIT
platforms	["linux","macos"]
prerequisites	{"commands":["curl"],"env_vars":[]}
metadata	{"hermes":{"tags":["competitor","analysis","marketing","local-seo","strategy","intelligence"]}}

Performance MAX Competitor Analysis

Analyze competitor websites in Performance MAX's target markets and generate actionable competitive intelligence reports.

Target Markets

Performance MAX serves local businesses in two primary markets:

Roswell, GA (and greater North Atlanta / Fulton County)
Shaker Heights, OH (and greater Cleveland / Cuyahoga County)

When analyzing competitors, focus on businesses operating in or serving these areas.

How to Use

The user provides one or more competitor URLs, a business category, or a market to analyze. Use the browser tool (Camofox) or curl to visit competitor sites and extract intelligence.

Analysis Process

Step 1: Gather Competitor Data

For each competitor URL, fetch and analyze the site:

# Fetch homepage
curl -sL -A "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36" "COMPETITOR_URL" -o /tmp/competitor-home.html

# Fetch services/pricing page if it exists
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/services" -o /tmp/competitor-services.html
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/pricing" -o /tmp/competitor-pricing.html

# Fetch about page
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/about" -o /tmp/competitor-about.html

# Fetch sitemap for full site structure
curl -sL "COMPETITOR_URL/sitemap.xml" -o /tmp/competitor-sitemap.xml

Prefer the browser tool (Camofox) when available for JavaScript-rendered content.

Step 2: Extract Intelligence

Analyze each competitor across these dimensions:

A. Services Offered

Parse the competitor's services/about pages and extract:

Complete list of services offered
How services are categorized and described
Service-specific landing pages (indicates investment in that service)
Unique service offerings not common in the market
Service bundles or packages

Map each service to Performance MAX's equivalent:

Competitor Service	PMax Equivalent	Gap?
[service]	[our service or "none"]	[yes/no]

B. Pricing Signals

Look for any pricing information:

Explicit price lists or rate cards
"Starting at" pricing language
Package tiers (basic/pro/enterprise)
"Free consultation" or "free audit" offers
"Contact for pricing" (indicates custom/high-end positioning)
Monthly retainer language vs project-based

If no pricing is found, note the pricing strategy as opaque and what that implies about their positioning.

C. SEO and Content Strategy

Analyze their search visibility approach:

Blog presence: do they have a blog? How often do they post? What topics?
Keywords targeted: what terms appear in their title tags, H1s, and meta descriptions?
Content depth: thin pages (under 300 words) vs comprehensive content?
Local SEO: do they target specific cities/neighborhoods?
Schema markup: what structured data types are they using?
Backlink signals: do they mention partnerships, directories, or associations?

D. Trust and Authority Signals

Client testimonials and case studies
Portfolio or work examples
Industry certifications or awards
Team bios and credentials
Google review count and rating (if visible or linked)
Better Business Bureau, Chamber of Commerce memberships
Years in business claims

E. Technology Stack

Identify the tech behind the competitor's site:

CMS (WordPress, Squarespace, Wix, custom, etc.)
Analytics tools (Google Analytics, Facebook Pixel, etc.)
Chat widgets or lead capture tools
Booking/scheduling integrations
Speed and performance (how fast does the page load?)

F. Unique Selling Proposition (USP)

What is their main headline/value proposition?
How do they differentiate from other agencies?
What guarantees or promises do they make?
What is their brand personality (corporate, friendly, aggressive)?

G. Lead Generation Strategy

Primary CTA (call, form, chat, book a meeting?)
Number and placement of CTAs
Lead magnets (free guides, audits, consultations)
Pop-ups or exit-intent offers
Phone number prominent or hidden?

Step 3: Compare Against Performance MAX

For each dimension above, compare the competitor's approach to Performance MAX:

Performance MAX Positioning:

Slogan: "Get Found. Get Customers."
Signature offer: "Near Me" Package (Google Ads + SEO + Local SEO)
Author voice: The Performance MAX Team (expert but accessible)
Markets: Roswell GA, Shaker Heights OH
Focus: local businesses, not enterprise
Blog: 9 posts, expert content, practical advice
Tech: Astro static site, fast, modern
Phone: (404) 716-5444
Schema: JSON-LD on every page

Step 4: Identify Opportunities

Based on the analysis, identify:

Service gaps: what competitors offer that PMax does not (and should consider)
Content gaps: topics competitors rank for that PMax has not covered
Positioning gaps: market segments or messaging angles competitors miss
Technical advantages: where PMax's site is technically superior
Weaknesses to exploit: where competitors are clearly failing

Report Format

Output the report in this structure:

# Competitive Analysis Report
**Date:** YYYY-MM-DD
**Market:** [Roswell GA / Shaker Heights OH / Both]
**Competitors Analyzed:** [count]

## Executive Summary
[3-5 sentences: key findings, biggest threats, biggest opportunities]

## Competitor Profiles

### [Competitor 1 Name] — [URL]
**Threat Level:** [High / Medium / Low]

| Dimension | Finding | vs Performance MAX |
|-----------|---------|-------------------|
| Services | [summary] | [advantage/disadvantage/parity] |
| Pricing | [summary] | [advantage/disadvantage/parity] |
| SEO Strategy | [summary] | [advantage/disadvantage/parity] |
| Trust Signals | [summary] | [advantage/disadvantage/parity] |
| Technology | [summary] | [advantage/disadvantage/parity] |
| USP | [summary] | [advantage/disadvantage/parity] |
| Lead Gen | [summary] | [advantage/disadvantage/parity] |

**Key Strengths:** [bullets]
**Key Weaknesses:** [bullets]

[Repeat for each competitor]

## Competitive Landscape Matrix

| Factor | PMax | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|------|-------------|-------------|-------------|
| Local SEO Focus | [rating] | [rating] | [rating] | [rating] |
| Content Quality | [rating] | [rating] | [rating] | [rating] |
| Tech/Speed | [rating] | [rating] | [rating] | [rating] |
| Pricing Transparency | [rating] | [rating] | [rating] | [rating] |
| Trust Signals | [rating] | [rating] | [rating] | [rating] |
| "Near Me" Strategy | [rating] | [rating] | [rating] | [rating] |

Ratings: Strong / Adequate / Weak / Not Found

## Opportunities

### Quick Wins (Implement This Week)
1. [specific action]
2. [specific action]

### Strategic Moves (This Quarter)
1. [specific action with rationale]
2. [specific action with rationale]

### Content Gaps to Fill
1. [blog topic competitors cover that PMax does not]
2. [blog topic competitors cover that PMax does not]

### Service Expansion Ideas
1. [service to consider adding, based on competitor demand signals]

## Threats to Monitor
1. [competitor activity to watch]
2. [market trend that could affect positioning]

## Recommended Actions (Priority Order)
1. [Highest impact action]
2. [Second highest]
3. [Third highest]
4. [Fourth]
5. [Fifth]

---
*Analysis by Performance MAX Agency*
*performancemaxagency.com | (404) 716-5444*

Finding Competitors

If the user does not provide specific competitor URLs, search for competitors using:

# Search for local marketing agencies in target markets
curl -s "https://www.google.com/search?q=digital+marketing+agency+roswell+ga" # (use browser tool instead for better results)
curl -s "https://www.google.com/search?q=local+seo+company+shaker+heights+oh"
curl -s "https://www.google.com/search?q=google+ads+agency+atlanta+ga"
curl -s "https://www.google.com/search?q=performance+max+agency+near+me"

Prefer using the browser tool (Camofox) for search queries to get rendered results.

Notes

Be factual and specific — no vague statements like "they have a good website"
Quote exact text from competitor sites when relevant (headlines, CTAs, claims)
Always frame findings in terms of actionable intelligence for Performance MAX
Acknowledge when PMax has an advantage, not just weaknesses
If a competitor is clearly superior in an area, recommend specific steps to close the gap