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Analyze competitor websites and generate competitive intelligence reports for local markets
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Baseado na classificação ocupacional SOC
| name | pmax-competitor |
| description | Analyze competitor websites and generate competitive intelligence reports for local markets |
| version | 1.0.0 |
| author | Mousa Abu Mazin |
| license | MIT |
| platforms | ["linux","macos"] |
| prerequisites | {"commands":["curl"],"env_vars":[]} |
| metadata | {"hermes":{"tags":["competitor","analysis","marketing","local-seo","strategy","intelligence"]}} |
Analyze competitor websites in Performance MAX's target markets and generate actionable competitive intelligence reports.
Performance MAX serves local businesses in two primary markets:
When analyzing competitors, focus on businesses operating in or serving these areas.
The user provides one or more competitor URLs, a business category, or a market to analyze. Use the browser tool (Camofox) or curl to visit competitor sites and extract intelligence.
For each competitor URL, fetch and analyze the site:
# Fetch homepage
curl -sL -A "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36" "COMPETITOR_URL" -o /tmp/competitor-home.html
# Fetch services/pricing page if it exists
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/services" -o /tmp/competitor-services.html
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/pricing" -o /tmp/competitor-pricing.html
# Fetch about page
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/about" -o /tmp/competitor-about.html
# Fetch sitemap for full site structure
curl -sL "COMPETITOR_URL/sitemap.xml" -o /tmp/competitor-sitemap.xml
Prefer the browser tool (Camofox) when available for JavaScript-rendered content.
Analyze each competitor across these dimensions:
Parse the competitor's services/about pages and extract:
Map each service to Performance MAX's equivalent:
| Competitor Service | PMax Equivalent | Gap? |
|---|---|---|
| [service] | [our service or "none"] | [yes/no] |
Look for any pricing information:
If no pricing is found, note the pricing strategy as opaque and what that implies about their positioning.
Analyze their search visibility approach:
Identify the tech behind the competitor's site:
For each dimension above, compare the competitor's approach to Performance MAX:
Performance MAX Positioning:
Based on the analysis, identify:
Output the report in this structure:
# Competitive Analysis Report
**Date:** YYYY-MM-DD
**Market:** [Roswell GA / Shaker Heights OH / Both]
**Competitors Analyzed:** [count]
## Executive Summary
[3-5 sentences: key findings, biggest threats, biggest opportunities]
## Competitor Profiles
### [Competitor 1 Name] — [URL]
**Threat Level:** [High / Medium / Low]
| Dimension | Finding | vs Performance MAX |
|-----------|---------|-------------------|
| Services | [summary] | [advantage/disadvantage/parity] |
| Pricing | [summary] | [advantage/disadvantage/parity] |
| SEO Strategy | [summary] | [advantage/disadvantage/parity] |
| Trust Signals | [summary] | [advantage/disadvantage/parity] |
| Technology | [summary] | [advantage/disadvantage/parity] |
| USP | [summary] | [advantage/disadvantage/parity] |
| Lead Gen | [summary] | [advantage/disadvantage/parity] |
**Key Strengths:** [bullets]
**Key Weaknesses:** [bullets]
[Repeat for each competitor]
## Competitive Landscape Matrix
| Factor | PMax | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|------|-------------|-------------|-------------|
| Local SEO Focus | [rating] | [rating] | [rating] | [rating] |
| Content Quality | [rating] | [rating] | [rating] | [rating] |
| Tech/Speed | [rating] | [rating] | [rating] | [rating] |
| Pricing Transparency | [rating] | [rating] | [rating] | [rating] |
| Trust Signals | [rating] | [rating] | [rating] | [rating] |
| "Near Me" Strategy | [rating] | [rating] | [rating] | [rating] |
Ratings: Strong / Adequate / Weak / Not Found
## Opportunities
### Quick Wins (Implement This Week)
1. [specific action]
2. [specific action]
### Strategic Moves (This Quarter)
1. [specific action with rationale]
2. [specific action with rationale]
### Content Gaps to Fill
1. [blog topic competitors cover that PMax does not]
2. [blog topic competitors cover that PMax does not]
### Service Expansion Ideas
1. [service to consider adding, based on competitor demand signals]
## Threats to Monitor
1. [competitor activity to watch]
2. [market trend that could affect positioning]
## Recommended Actions (Priority Order)
1. [Highest impact action]
2. [Second highest]
3. [Third highest]
4. [Fourth]
5. [Fifth]
---
*Analysis by Performance MAX Agency*
*performancemaxagency.com | (404) 716-5444*
If the user does not provide specific competitor URLs, search for competitors using:
# Search for local marketing agencies in target markets
curl -s "https://www.google.com/search?q=digital+marketing+agency+roswell+ga" # (use browser tool instead for better results)
curl -s "https://www.google.com/search?q=local+seo+company+shaker+heights+oh"
curl -s "https://www.google.com/search?q=google+ads+agency+atlanta+ga"
curl -s "https://www.google.com/search?q=performance+max+agency+near+me"
Prefer using the browser tool (Camofox) for search queries to get rendered results.