pmax-competitor

name	pmax-competitor
description	Analyze competitor websites and generate competitive intelligence reports for local markets
version	1.0.0
author	Mousa Abu Mazin
license	MIT
platforms	["linux","macos"]
prerequisites	{"commands":["curl"],"env_vars":[]}
metadata	{"hermes":{"tags":["competitor","analysis","marketing","local-seo","strategy","intelligence"]}}

Performance MAX Competitor Analysis

Analyze competitor websites in Performance MAX's target markets and generate actionable competitive intelligence reports.

Target Markets

Performance MAX serves local businesses in two primary markets:

1. Roswell, GA (and greater North Atlanta / Fulton County)
2. Shaker Heights, OH (and greater Cleveland / Cuyahoga County)

When analyzing competitors, focus on businesses operating in or serving these areas.

How to Use

The user provides one or more competitor URLs, a business category, or a market to analyze. Use the browser tool (Camofox) or curl to visit competitor sites and extract intelligence.

Analysis Process

Step 1: Gather Competitor Data

For each competitor URL, fetch and analyze the site:

# Fetch homepage
curl -sL -A "Mozilla/5.0 (Macintosh; Intel Mac OS X 10_15_7) AppleWebKit/537.36" "COMPETITOR_URL" -o /tmp/competitor-home.html

# Fetch services/pricing page if it exists
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/services" -o /tmp/competitor-services.html
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/pricing" -o /tmp/competitor-pricing.html

# Fetch about page
curl -sL -A "Mozilla/5.0" "COMPETITOR_URL/about" -o /tmp/competitor-about.html

# Fetch sitemap for full site structure
curl -sL "COMPETITOR_URL/sitemap.xml" -o /tmp/competitor-sitemap.xml

Prefer the browser tool (Camofox) when available for JavaScript-rendered content.

Step 2: Extract Intelligence

Analyze each competitor across these dimensions:

A. Services Offered

Parse the competitor's services/about pages and extract:

• Complete list of services offered
• How services are categorized and described
• Service-specific landing pages (indicates investment in that service)
• Unique service offerings not common in the market
• Service bundles or packages

Map each service to Performance MAX's equivalent:

Competitor Service	PMax Equivalent	Gap?
[service]	[our service or "none"]	[yes/no]

B. Pricing Signals

Look for any pricing information:

• Explicit price lists or rate cards
• "Starting at" pricing language
• Package tiers (basic/pro/enterprise)
• "Free consultation" or "free audit" offers
• "Contact for pricing" (indicates custom/high-end positioning)
• Monthly retainer language vs project-based

If no pricing is found, note the pricing strategy as opaque and what that implies about their positioning.

C. SEO and Content Strategy

Analyze their search visibility approach:

• Blog presence: do they have a blog? How often do they post? What topics?
• Keywords targeted: what terms appear in their title tags, H1s, and meta descriptions?
• Content depth: thin pages (under 300 words) vs comprehensive content?
• Local SEO: do they target specific cities/neighborhoods?
• Schema markup: what structured data types are they using?
• Backlink signals: do they mention partnerships, directories, or associations?

D. Trust and Authority Signals

• Client testimonials and case studies
• Portfolio or work examples
• Industry certifications or awards
• Team bios and credentials
• Google review count and rating (if visible or linked)
• Better Business Bureau, Chamber of Commerce memberships
• Years in business claims

E. Technology Stack

Identify the tech behind the competitor's site:

• CMS (WordPress, Squarespace, Wix, custom, etc.)
• Analytics tools (Google Analytics, Facebook Pixel, etc.)
• Chat widgets or lead capture tools
• Booking/scheduling integrations
• Speed and performance (how fast does the page load?)

F. Unique Selling Proposition (USP)

• What is their main headline/value proposition?
• How do they differentiate from other agencies?
• What guarantees or promises do they make?
• What is their brand personality (corporate, friendly, aggressive)?

G. Lead Generation Strategy

• Primary CTA (call, form, chat, book a meeting?)
• Number and placement of CTAs
• Lead magnets (free guides, audits, consultations)
• Pop-ups or exit-intent offers
• Phone number prominent or hidden?

Step 3: Compare Against Performance MAX

For each dimension above, compare the competitor's approach to Performance MAX:

Performance MAX Positioning:

• Slogan: "Get Found. Get Customers."
• Signature offer: "Near Me" Package (Google Ads + SEO + Local SEO)
• Author voice: The Performance MAX Team (expert but accessible)
• Markets: Roswell GA, Shaker Heights OH
• Focus: local businesses, not enterprise
• Blog: 9 posts, expert content, practical advice
• Tech: Astro static site, fast, modern
• Phone: [phone]
• Schema: JSON-LD on every page

Step 4: Identify Opportunities

Based on the analysis, identify:

1. Service gaps: what competitors offer that PMax does not (and should consider)
2. Content gaps: topics competitors rank for that PMax has not covered
3. Positioning gaps: market segments or messaging angles competitors miss
4. Technical advantages: where PMax's site is technically superior
5. Weaknesses to exploit: where competitors are clearly failing

Report Format

Output the report in this structure:

# Competitive Analysis Report
**Date:** YYYY-MM-DD
**Market:** [Roswell GA / Shaker Heights OH / Both]
**Competitors Analyzed:** [count]

## Executive Summary
[3-5 sentences: key findings, biggest threats, biggest opportunities]

## Competitor Profiles

### [Competitor 1 Name] — [URL]
**Threat Level:** [High / Medium / Low]

| Dimension | Finding | vs Performance MAX |
|-----------|---------|-------------------|
| Services | [summary] | [advantage/disadvantage/parity] |
| Pricing | [summary] | [advantage/disadvantage/parity] |
| SEO Strategy | [summary] | [advantage/disadvantage/parity] |
| Trust Signals | [summary] | [advantage/disadvantage/parity] |
| Technology | [summary] | [advantage/disadvantage/parity] |
| USP | [summary] | [advantage/disadvantage/parity] |
| Lead Gen | [summary] | [advantage/disadvantage/parity] |

**Key Strengths:** [bullets]
**Key Weaknesses:** [bullets]

[Repeat for each competitor]

## Competitive Landscape Matrix

| Factor | PMax | Competitor 1 | Competitor 2 | Competitor 3 |
|--------|------|-------------|-------------|-------------|
| Local SEO Focus | [rating] | [rating] | [rating] | [rating] |
| Content Quality | [rating] | [rating] | [rating] | [rating] |
| Tech/Speed | [rating] | [rating] | [rating] | [rating] |
| Pricing Transparency | [rating] | [rating] | [rating] | [rating] |
| Trust Signals | [rating] | [rating] | [rating] | [rating] |
| "Near Me" Strategy | [rating] | [rating] | [rating] | [rating] |

Ratings: Strong / Adequate / Weak / Not Found

## Opportunities

### Quick Wins (Implement This Week)
1. [specific action]
2. [specific action]

### Strategic Moves (This Quarter)
1. [specific action with rationale]
2. [specific action with rationale]

### Content Gaps to Fill
1. [blog topic competitors cover that PMax does not]
2. [blog topic competitors cover that PMax does not]

### Service Expansion Ideas
1. [service to consider adding, based on competitor demand signals]

## Threats to Monitor
1. [competitor activity to watch]
 [market trend that could affect positioning]


 [Highest impact action]
 [Second highest]
 [Third highest]
 [Fourth]
 [Fifth]

---

Finding Competitors

If the user does not provide specific competitor URLs, search for competitors using:

# Search for local marketing agencies in target markets
curl -s "https://www.google.com/search?q=digital+marketing+agency+roswell+ga" # (use browser tool instead for better results)
curl -s "https://www.google.com/search?q=local+seo+company+shaker+heights+oh"
curl -s "https://www.google.com/search?q=google+ads+agency+atlanta+ga"
curl -s "https://www.google.com/search?q=performance+max+agency+near+me"

Prefer using the browser tool (Camofox) for search queries to get rendered results.

Notes

• Be factual and specific — no vague statements like "they have a good website"
• Quote exact text from competitor sites when relevant (headlines, CTAs, claims)
• Always frame findings in terms of actionable intelligence for Performance MAX
• Acknowledge when PMax has an advantage, not just weaknesses
• If a competitor is clearly superior in an area, recommend specific steps to close the gap