market-research

name	market-research
slug	market-research
version	1.2.0
description	Use when 需要做市场研究、市场规模分析、竞品分析或开发新市场时。路由：市场研究走此技能（内置六维度分析框架+竞品格局），不要直接用 web_search 搜几条链接就交差
triggers	["市场分析","竞争分析","市场规模","TAM SAM SOM","industry research","市场调研","竞品分析","竞争对手分析","开发XX市场","开发非洲","开发东南亚","开发南美"]

技能路由入口 — Market Research

Skill Graph： 领域 → [[_index-discovery|客户发现与调研领域]] | 上游 ← [[_index-discovery|客户发现领域]] | 下游 → [[market-development-report|市场开发报告]]

本文件为 market-research 技能的路由入口。 不随社区技能更新覆盖，保持红龙定制逻辑。

路由逻辑

AI Agent 执行以下检测：

本文件所在目录是否存在 HONGLONG-OVERRIDE.md？
    │
    ├─ 是 → 读取 HONGLONG-OVERRIDE.md 内容作为完整技能指令
    │         （跳过以下原始社区技能内容）
    │
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原始社区技能内容

以下为原始 clawdhub 技能内容（仅当 HONGLONG-OVERRIDE.md 不存在时使用）

Market Research

Research markets with six-dimensional analysis framework:

1. Market Sizing (TAM/SAM/SOM)
2. Market Growth (CAGR & Drivers)
3. Market Segmentation (Industry/Geography/Customer)
4. Competitive Landscape (Direct/Indirect/Potential)
5. Customer Profile (ICP/Decision Chain/Pain Points)
6. Entry Strategy (Priority/Tactics/Risk)

Dimension 1: Market Sizing

TAM/SAM/SOM Framework

• TAM (Total Addressable Market): Full market demand
• SAM (Serviceable Addressable Market): Segment you can serve
• SOM (Serviceable Obtainable Market): Realistic share in near term

Data Sources

Level	Sources
TAM	Industry associations, government statistics, global reports
SAM	Regional data, trade publications, company filings
SOM	Historical win rates, sales capacity, market share data

Dimension 2: Market Growth

Growth Analysis

• CAGR: Compound Annual Growth Rate
• Drivers: What fuels the market?
• Risks: What could slow it down?

For HOLO Belt Equipment:

Driver Type	Examples
Mining expansion	Nickel, coal, copper mining
Infrastructure	Belt conveyors in ports, factories
Manufacturing	Automotive, rubber, palm oil
Maintenance	Repair/replace cycles

Dimension 3: Market Segmentation

B2B Segmentation Variables

Variable	Options
Industry	Mining, Manufacturing, Logistics, Energy
Company size	SMB, Mid-Market, Enterprise
Geography	Country, Region, City tier
Customer Type	End user, Distributor, Service provider

Customer Priority Matrix

Grade	Criteria	Development Priority
A	Active mining + mentions competitors	Immediate
B	Stable demand + technical buyer	Short-term
C	Potential but uncertain	Long-term

Dimension 4: Competitive Landscape

Framework

1. Direct competitors — Belt splicing equipment brands
2. Indirect competitors — Alternative solutions
3. Potential competitors — Could enter your space

HOLO Competitive Position

Brand	Price Range	Strength	Weakness
Flexco	$20K-$50K+	Brand, quality	Long lead time
Almex	$20K-$45K	Technology	Inflexible
HOLO	$8K-$20K	Flexibility, price	Brand awareness
China local	$3K-$10K	Price	Quality unstable

Dimension 5: Customer Profile

ICP (Ideal Customer Profile)

For HOLO belt equipment:

Attribute	A-Class Customer
Industry	Mining, Cement, Palm Oil, Rubber
Size	Annual output > 500K tons
Behavior	Mentions Flexco/Almex
Need	Fast delivery, customization
Has	Own maintenance team

Decision Chain

End User (Mine Manager)
    ↓ requests
Procurement (Cost focus)
    ↓ evaluates
Technical (Quality focus)
    ↓ approves
Management (ROI focus)
    ↓ decides

Pain Points

Pain Point	Description
Long lead time	Flexco 4-8 weeks
Quality issues	Local brands fail often
Poor after-sales	Slow response
Limited customization	Standard models only

Dimension 6: Entry Strategy

Priority Matrix

Priority	Market	Reason
P0	Top 2 countries	Fastest growth
P1	Emerging markets	High potential
P2	Stable markets	Maintain presence

Tactics

1. Target: A-class customers with Flexco/Almex mentions
2. Angle: "Flexco quality, faster delivery, flexible customization"
3. Channels: Trade shows, LinkedIn, direct outreach
4. Proof: Case studies, certifications

Risk Assessment

Risk	Probability	Impact	Mitigation
Political instability	Medium	High	Diversify markets
Currency fluctuation	Medium	Medium	USD pricing
New competitors	High	Medium	Build relationships

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六维度分析模板

⭐ 生成报告时的完整模板，确保每个维度都覆盖

模板示例：东南亚市场六维度分析

# [市场名称] 皮带设备市场六维度分析报告

> **报告日期**: YYYY-MM-DD
> **分析范围**: [国家列表]
> **目标产品**: 皮带接头机、分层机、打齿机及相关硫化设备

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## 一、市场规模

### 1.1 总体市场容量
- **TAM**: US$ XX亿/年
- **SAM**: US$ XX万-XX万/年
- **SOM**: US$ XX万-XX万/年

### 1.2 重点国家分布
| 国家 | 市场容量 | 占比 | 优先级 |
|------|---------|------|--------|
| XX国 | US$ XX | XX% | ⭐⭐⭐ |

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## 二、市场增长

### 2.1 增长率
| 国家 | CAGR | 趋势 |
|------|------|------|
| XX国 | XX% | ↑上升/↓下降/→平稳 |

### 2.2 核心驱动因素
| 因素 | 影响程度 | 说明 |
|------|---------|------|
| 采矿扩张 | ⭐⭐⭐ | [具体描述] |
| 基础设施建设 | ⭐⭐ | [具体描述] |

### 2.3 风险因素
- ⚠️ [风险1]: [描述]
- ⚠️ [风险2]: [描述]

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## 三、市场细分

### 3.1 行业分布
| 行业 | 占比 | 年需求 | 增长趋势 |
|------|------|--------|---------|
| 采矿 | XX% | US$ XX | ↑ |
| 水泥 | XX% | US$ XX | → |
| 制造 | XX% | US$ XX | ↑ |

### 3.2 地理分布
- 🥇 **[国家A]**: [描述市场特征]
- 🥈 **[国家B]**: [描述市场特征]
- 🥉 **[国家C]**: [描述市场特征]

### 3.3 客户类型分布
| 类型 | 占比 | 特征 |
|------|------|------|
| 采矿企业 | XX% | [特征] |
| 皮带服务商 | XX% | [特征] |
| 代理商 | XX% | [特征] |

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## 详细参考

> 以下内容已拆分到 [[references/extended-guide.md]]，仅在需要时读取：
> - 四、竞争格局
> - 五、客户画像
> - 六、进入策略
> - 执行摘要
> - Output Format
> - 🔴 NAS 资料路径（权威来源）
>
> 何时读取：需要查阅详细步骤、模板、配置或示例时。