| name | market-research |
| slug | market-research |
| version | 1.2.0 |
| description | Use when 需要做市场研究、市场规模分析、竞品分析或开发新市场时。路由：市场研究走此技能（内置六维度分析框架+竞品格局），不要直接用 web_search 搜几条链接就交差 |
| triggers | ["市场分析","竞争分析","市场规模","TAM SAM SOM","industry research","市场调研","竞品分析","竞争对手分析","开发XX市场","开发非洲","开发东南亚","开发南美"] |
技能路由入口 — Market Research
Skill Graph： 领域 → [[_index-discovery|客户发现与调研领域]] | 上游 ← [[_index-discovery|客户发现领域]] | 下游 → [[market-development-report|市场开发报告]]
本文件为 market-research 技能的路由入口。
不随社区技能更新覆盖，保持红龙定制逻辑。
路由逻辑
AI Agent 执行以下检测：
本文件所在目录是否存在 HONGLONG-OVERRIDE.md？
│
├─ 是 → 读取 HONGLONG-OVERRIDE.md 内容作为完整技能指令
│ （跳过以下原始社区技能内容）
│
└─ 否 → 读取下方原始社区技能内容执行
为什么这样设计：HONGLONG-OVERRIDE.md 是独立文件，社区技能更新只覆盖 SKILL.md，
不覆盖 HONGLONG-OVERRIDE.md，红龙定制内容得以保留。
原始社区技能内容
以下为原始 clawdhub 技能内容（仅当 HONGLONG-OVERRIDE.md 不存在时使用）
Market Research
Research markets with six-dimensional analysis framework:
- Market Sizing (TAM/SAM/SOM)
- Market Growth (CAGR & Drivers)
- Market Segmentation (Industry/Geography/Customer)
- Competitive Landscape (Direct/Indirect/Potential)
- Customer Profile (ICP/Decision Chain/Pain Points)
- Entry Strategy (Priority/Tactics/Risk)
Dimension 1: Market Sizing
TAM/SAM/SOM Framework
- TAM (Total Addressable Market): Full market demand
- SAM (Serviceable Addressable Market): Segment you can serve
- SOM (Serviceable Obtainable Market): Realistic share in near term
Data Sources
| Level | Sources |
|---|
| TAM | Industry associations, government statistics, global reports |
| SAM | Regional data, trade publications, company filings |
| SOM | Historical win rates, sales capacity, market share data |
Dimension 2: Market Growth
Growth Analysis
- CAGR: Compound Annual Growth Rate
- Drivers: What fuels the market?
- Risks: What could slow it down?
For HOLO Belt Equipment:
| Driver Type | Examples |
|---|
| Mining expansion | Nickel, coal, copper mining |
| Infrastructure | Belt conveyors in ports, factories |
| Manufacturing | Automotive, rubber, palm oil |
| Maintenance | Repair/replace cycles |
Dimension 3: Market Segmentation
B2B Segmentation Variables
| Variable | Options |
|---|
| Industry | Mining, Manufacturing, Logistics, Energy |
| Company size | SMB, Mid-Market, Enterprise |
| Geography | Country, Region, City tier |
| Customer Type | End user, Distributor, Service provider |
Customer Priority Matrix
| Grade | Criteria | Development Priority |
|---|
| A | Active mining + mentions competitors | Immediate |
| B | Stable demand + technical buyer | Short-term |
| C | Potential but uncertain | Long-term |
Dimension 4: Competitive Landscape
Framework
- Direct competitors — Belt splicing equipment brands
- Indirect competitors — Alternative solutions
- Potential competitors — Could enter your space
HOLO Competitive Position
| Brand | Price Range | Strength | Weakness |
|---|
| Flexco | $20K-$50K+ | Brand, quality | Long lead time |
| Almex | $20K-$45K | Technology | Inflexible |
| HOLO | $8K-$20K | Flexibility, price | Brand awareness |
| China local | $3K-$10K | Price | Quality unstable |
Dimension 5: Customer Profile
ICP (Ideal Customer Profile)
For HOLO belt equipment:
| Attribute | A-Class Customer |
|---|
| Industry | Mining, Cement, Palm Oil, Rubber |
| Size | Annual output > 500K tons |
| Behavior | Mentions Flexco/Almex |
| Need | Fast delivery, customization |
| Has | Own maintenance team |
Decision Chain
End User (Mine Manager)
↓ requests
Procurement (Cost focus)
↓ evaluates
Technical (Quality focus)
↓ approves
Management (ROI focus)
↓ decides
Pain Points
| Pain Point | Description |
|---|
| Long lead time | Flexco 4-8 weeks |
| Quality issues | Local brands fail often |
| Poor after-sales | Slow response |
| Limited customization | Standard models only |
Dimension 6: Entry Strategy
Priority Matrix
| Priority | Market | Reason |
|---|
| P0 | Top 2 countries | Fastest growth |
| P1 | Emerging markets | High potential |
| P2 | Stable markets | Maintain presence |
Tactics
- Target: A-class customers with Flexco/Almex mentions
- Angle: "Flexco quality, faster delivery, flexible customization"
- Channels: Trade shows, LinkedIn, direct outreach
- Proof: Case studies, certifications
Risk Assessment
| Risk | Probability | Impact | Mitigation |
|---|
| Political instability | Medium | High | Diversify markets |
| Currency fluctuation | Medium | Medium | USD pricing |
| New competitors | High | Medium | Build relationships |
六维度分析模板
⭐ 生成报告时的完整模板，确保每个维度都覆盖
模板示例：东南亚市场六维度分析
# [市场名称] 皮带设备市场六维度分析报告
> **报告日期**: YYYY-MM-DD
> **分析范围**: [国家列表]
> **目标产品**: 皮带接头机、分层机、打齿机及相关硫化设备
---
## 一、市场规模
### 1.1 总体市场容量
- **TAM**: US$ XX亿/年
- **SAM**: US$ XX万-XX万/年
- **SOM**: US$ XX万-XX万/年
### 1.2 重点国家分布
| 国家 | 市场容量 | 占比 | 优先级 |
|------|---------|------|--------|
| XX国 | US$ XX | XX% | ⭐⭐⭐ |
---
## 二、市场增长
### 2.1 增长率
| 国家 | CAGR | 趋势 |
|------|------|------|
| XX国 | XX% | ↑上升/↓下降/→平稳 |
### 2.2 核心驱动因素
| 因素 | 影响程度 | 说明 |
|------|---------|------|
| 采矿扩张 | ⭐⭐⭐ | [具体描述] |
| 基础设施建设 | ⭐⭐ | [具体描述] |
### 2.3 风险因素
- ⚠️ [风险1]: [描述]
- ⚠️ [风险2]: [描述]
---
## 三、市场细分
### 3.1 行业分布
| 行业 | 占比 | 年需求 | 增长趋势 |
|------|------|--------|---------|
| 采矿 | XX% | US$ XX | ↑ |
| 水泥 | XX% | US$ XX | → |
| 制造 | XX% | US$ XX | ↑ |
### 3.2 地理分布
- 🥇 **[国家A]**: [描述市场特征]
- 🥈 **[国家B]**: [描述市场特征]
- 🥉 **[国家C]**: [描述市场特征]
### 3.3 客户类型分布
| 类型 | 占比 | 特征 |
|------|------|------|
| 采矿企业 | XX% | [特征] |
| 皮带服务商 | XX% | [特征] |
| 代理商 | XX% | [特征] |
---
---
## 详细参考
> 以下内容已拆分到 [[references/extended-guide.md]]，仅在需要时读取：
> - 四、竞争格局
> - 五、客户画像
> - 六、进入策略
> - 执行摘要
> - Output Format
> - 🔴 NAS 资料路径（权威来源）
>
> 何时读取：需要查阅详细步骤、模板、配置或示例时。
