| name | upsell-and-cross-sell-pricing |
| description | Use when increasing customer LTV. Upsell = higher tier; cross-sell = different product.
|
Upsell and Cross-Sell Pricing
Upsell: existing customer to higher tier. Cross-sell: existing customer to different product. Cheaper than new acquisition.
Upsell opportunities
Mid-course:
- Foundation → Premium ($99 → $297)
- Self-paced → Cohort ($199 → $497)
- Course → Course + 1:1 mentorship ($99 → $499)
Post-course:
- Next course in ladder
- Annual subscription to all content
- Mastermind invitation
- Done-with-you implementation
Cross-sell opportunities
Customer of Course A → Course B:
- Related topic (Foundations → Advanced)
- Different vertical (Pokemon → Sports cards)
- Different format (Course → Cohort)
- Different audience (general → expert)
Not competing — extending value.
Cross-sell pricing
Standard discounts:
- 10-20% off for existing customers
- Free month for annual subscription
- Bonus for purchasing multiple
- Stacking discounts for loyalty
Make upgrade attractive without devaluing original.
Where this fits in the X3 empire
Upsell + cross-sell strategy for CardPrepAI portfolio.