upsell-and-cross-sell-pricing

name	upsell-and-cross-sell-pricing
description	Use when increasing customer LTV. Upsell = higher tier; cross-sell = different product.

Upsell and Cross-Sell Pricing

Upsell: existing customer to higher tier. Cross-sell: existing customer to different product. Cheaper than new acquisition.

Upsell opportunities

Mid-course:

1. Foundation → Premium ($99 → $297)
2. Self-paced → Cohort ($199 → $497)
3. Course → Course + 1:1 mentorship ($99 → $499)

Post-course:

1. Next course in ladder
2. Annual subscription to all content
3. Mastermind invitation
4. Done-with-you implementation

Cross-sell opportunities

Customer of Course A → Course B:

1. Related topic (Foundations → Advanced)
2. Different vertical (Pokemon → Sports cards)
3. Different format (Course → Cohort)
4. Different audience (general → expert)

Not competing — extending value.

Cross-sell pricing

Standard discounts:

• 10-20% off for existing customers
• Free month for annual subscription
• Bonus for purchasing multiple
• Stacking discounts for loyalty

Make upgrade attractive without devaluing original.

Where this fits in the X3 empire

Upsell + cross-sell strategy for CardPrepAI portfolio.