mood-board
Create a creative mood board / visual direction document for an influencer campaign or content series. Use when aligning creative vision across creators, brand team, and stakeholders.
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- bivex/bp-influence
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- February 15, 2026 at 01:08
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- mood-board
- description
- Create a creative mood board / visual direction document for an influencer campaign or content series. Use when aligning creative vision across creators, brand team, and stakeholders.
# Creative Mood Board & Visual Direction
Create visual direction for: **$ARGUMENTS**
## Mood Board Document
### Campaign Identity
| Element | Direction |
|---------|-----------|
| Campaign name | |
| Tagline / hook line | |
| Visual theme in 3 words | |
| Emotional tone | |
| Season / context | |
### Visual Direction
#### Colour Palette
| Role | Colour | Hex / Description | Usage |
|------|--------|------------------|-------|
| Primary | | | Dominant colour in visuals |
| Secondary | | | Accents, overlays |
| Neutral | | | Backgrounds, text |
| Pop | | | CTAs, highlights |
| Avoid | | | Off-brand colours |
#### Typography Vibe
- **Headlines**: Bold / minimal / handwritten / retro / modern sans
- **Body**: Clean / casual / editorial
- **On-screen text**: Platform-native / branded overlay / captions style
- **Emoji usage**: Heavy ✨🔥 / Minimal / None
#### Photography & Video Style
**Lighting**:
- [ ] Natural daylight
- [ ] Golden hour / warm
- [ ] Studio / controlled
- [ ] Moody / dramatic
- [ ] Neon / colourful
- [ ] Flat lay / overhead
**Composition**:
- [ ] Close-up / detail shots
- [ ] Wide / lifestyle / environmental
- [ ] Selfie / POV
- [ ] Flat lay / knolling
- [ ] Action / movement
- [ ] Talking head / direct to camera
**Editing style**:
- [ ] Minimal / no filter
- [ ] Warm tones / desaturated
- [ ] High contrast / punchy
- [ ] Vintage / film grain
- [ ] Platform-native (TikTok effects, IG filters)
- [ ] Branded colour grade (provide LUT or reference)
### Tone of Voice
**Brand voice on a spectrum**:
```
Formal ○───────●───○ Casual
Serious ○──●────────○ Playful
Reserved ○────────●──○ Enthusiastic
Expert ○─────●─────○ Relatable
Premium ○───●───────○ Accessible
```
*(Move the ● to indicate the sweet spot for this campaign)*
**Creator should sound like**:
- A ___ talking to their ___ about ___
- Example sentence in the ideal tone: "___"
**Words / phrases to USE**:
-
-
-
**Words / phrases to AVOID**:
-
-
-
### Content Format References
#### "This, not that" Direction
| ✅ THIS | ❌ NOT THIS | Why |
|---------|------------|-----|
| | | |
| | | |
| | | |
| | | |
#### Reference Content
List specific URLs, screenshots, or past content:
| Reference | Platform | What to take from it |
|-----------|----------|---------------------|
| | | Style of filming |
| | | Tone of caption |
| | | Transition technique |
| | | Product placement style |
| | | Hook / opening line |
### Product Styling
**How the product should appear**:
- Unboxing moment: Yes / No → Style: ___
- In-use / lifestyle: How: ___
- Close-up / detail: Focus on: ___
- Flat lay / styled: With: ___
- NEVER show it: ___
**Product dos**:
-
**Product don'ts**:
-
### Platform-Specific Adaptation
| Element | Instagram | TikTok | YouTube | Other |
|---------|-----------|--------|---------|-------|
| Aspect ratio | 9:16 / 1:1 | 9:16 | 16:9 | |
| Text overlay | | | | |
| Music/audio | | | | |
| Opening hook | | | | |
| CTA placement | | | | |
| Hashtag style | | | | |
### Stakeholder Sign-off
| Approver | Role | Status |
|----------|------|--------|
| | Creative Director | ⬜ |
| | Brand Manager | ⬜ |
| | Campaign Manager | ⬜ |
| | Legal (if needed) | ⬜ |
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