platform-specs

# Platform Technical Specs Reference Look up specs for: **$ARGUMENTS** ## Platform Specifications (2024-2025) --- ### Instagram #### Content Formats | Format | Aspect Ratio | Resolution | Duration | File Size | |--------|-------------|------------|----------|-----------| | Feed Post (square) | 1:1 | 1080×1080 | — | 30MB photo | | Feed Post (portrait) | 4:5 | 1080×1350 | — | 30MB photo | | Feed Post (landscape) | 1.91:1 | 1080×608 | — | 30MB photo | | Carousel | 1:1 or 4:5 | 1080×1080/1350 | — | 10 slides max | | Reels | 9:16 | 1080×1920 | 15s-90s (up to 15min) | 4GB video | | Stories | 9:16 | 1080×1920 | Up to 60s | 4GB video | | Live | 9:16 | 720p min | Up to 4 hours | — | | IGTV / Long video | 9:16 or 16:9 | 1080p | Up to 60 min | 3.6GB | #### Caption Specs | Element | Limit | |---------|-------| | Caption length | 2,200 characters | | Hashtags | 30 max (recommend 3-5) | | Mentions | 20 per post | | Bio link | 1 (or 5 with link feature) | #### Algorithm Signals (current) - Reels prioritised in feed and Explore - Watch time & replays are key ranking signals - Shares (via DM) heavily weighted - Saves signal high-value content - Comments > Likes for engagement quality --- ### TikTok #### Content Formats | Format | Aspect Ratio | Resolution | Duration | File Size | |--------|-------------|------------|----------|-----------| | Standard video | 9:16 | 1080×1920 | 15s-10min | 287MB (iOS) / 72MB (Android) | | Photo mode | 9:16 | 1080×1920 | — | Up to 35 photos | | LIVE | 9:16 | 720p+ | Min 1000 followers | — | | Stories | 9:16 | 1080×1920 | Up to 15s | — | #### Caption Specs | Element | Limit | |---------|-------| | Caption length | 4,000 characters | | Hashtags | No hard limit (3-5 recommended) | | Sounds | Must be non-copyrighted for commercial | #### Algorithm Signals - Completion rate is #1 signal - Loop-ability (watching again) - Shares > Saves > Comments > Likes - First 1-3 seconds critical (hook) - Trending sounds boost discovery - Niche consistency helps long-term --- ### YouTube #### Content Formats | Format | Aspect Ratio | Resolution | Duration | File Size | |--------|-------------|------------|----------|-----------| | Standard video | 16:9 | 1920×1080 (min) / 4K | No hard limit | 256GB or 12 hours | | Shorts | 9:16 | 1080×1920 | Up to 60s | — | | Live | 16:9 | 1080p+ | No limit | — | | Premiere | 16:9 | Same as standard | Same | Same | #### Thumbnail - 1280×720 (16:9) - Under 2MB - JPG, GIF, or PNG - CTR benchmark: 4-10% #### Caption / Description | Element | Limit | |---------|-------| | Title | 100 characters (recommend 60) | | Description | 5,000 characters | | Tags | 500 characters total | | Chapters | Timestamps in description | | Cards | Up to 5 per video | | End screens | Last 5-20 seconds | #### Algorithm Signals - Click-through rate (thumbnail + title) - Average view duration / retention - Session time (keeps viewers on YouTube) - Engagement: likes, comments, shares - Upload consistency --- ### Twitter / X #### Content Formats | Format | Specs | |--------|-------| | Tweet | 280 characters | | Image | 1200×675 (16:9) or 1080×1080, up to 4 images, 5MB each | | Video | 1280×720 min, up to 2:20 (or 10 min for some), 512MB max | | Spaces (audio) | Live audio, unlimited duration | | Threads | Unlimited tweets | #### Engagement Tips - Threads outperform single tweets for reach - Visual tweets get 150%+ more engagement - Quote tweets > retweets for algorithm - First hour engagement is critical --- ### LinkedIn #### Content Formats | Format | Specs | |--------|-------| | Text post | 3,000 characters | | Image | 1200×627 (landscape) or 1080×1080 | | Video | 3s-10min, 5GB max, 16:9 or 1:1 or 9:16 | | Document / carousel | PDF upload, up to 300 pages | | Newsletter | Long-form, subscribers notified | | Live | Via third-party streaming tools | | Article | Unlimited length | #### Algorithm Signals - Dwell time (reading/viewing time) - Comments > Reactions - First 90 minutes critical - Native content > external links - Document posts get high distribution --- ### Pinterest #### Content Formats | Format | Aspect Ratio | Resolution | |--------|-------------|------------| | Standard Pin | 2:3 | 1000×1500 | | Video Pin | 2:3 or 9:16 | 1080×1920 | | Idea Pin | 9:16 | 1080×1920, up to 20 pages | | Carousel | 1:1 or 2:3 | Up to 5 images | --- ### Twitch #### Stream Specs | Element | Recommended | |---------|------------| | Resolution | 1080p (1920×1080) | | Frame rate | 60fps | | Bitrate | 6000 Kbps | | Audio | 160 Kbps AAC | | Overlay safe zones | Keep key info in centre 80% | --- ### Quick Reference: Best Posting Times (general) | Platform | Best times (UTC) | Best days | Worst times | |----------|-----------------|-----------|-------------| | Instagram | 11am-1pm, 7-9pm | Tue, Wed, Thu | 3-6am | | TikTok | 7-9am, 12-3pm, 7-11pm | Tue, Thu, Fri | 1-5am | | YouTube | 2-4pm (publish for evening) | Thu, Fri | Mon morning | | Twitter/X | 8-10am, 12-1pm | Wed, Thu | Weekends | | LinkedIn | 7-8am, 12pm, 5-6pm | Tue, Wed, Thu | Weekends | *Always check creator-specific analytics for their audience.* ### Disclosure / Sponsored Content Tools | Platform | Native tool | How to activate | |----------|------------|-----------------| | Instagram | Paid Partnership label | Settings → Creator → Branded Content | | TikTok | Paid promotion toggle | Post settings → Disclose content | | YouTube | Paid promotion checkbox | Video details → Paid promotion | | Twitter/X | No native tool | Manual #ad in tweet | | LinkedIn | No native tool | Manual disclosure in post |