seo-visibility-expert

license	Apache-2.0
name	seo-visibility-expert
description	Comprehensive SEO, discoverability, and AI crawler optimization for web projects. Use for technical SEO audits, llms.txt/robots.txt setup, schema markup, social launch strategies (Product Hunt, HN, Reddit), and Answer Engine Optimization (AEO). Activate on 'SEO', 'discoverability', 'llms.txt', 'robots.txt', 'Product Hunt', 'launch strategy', 'get traffic', 'be found', 'search ranking'. NOT for paid advertising, PPC campaigns, or social media content creation (use marketing skills).
allowed-tools	Read,Write,Edit,Bash,Glob,Grep,WebFetch,WebSearch
category	Content & Marketing
tags	["seo","visibility","search-engines","organic-traffic","optimization"]
pairs-with	[{"skill":"claude-ecosystem-promoter","reason":"Promote with SEO backing"},{"skill":"technical-writer","reason":"SEO-optimized documentation"}]

SEO & Visibility Expert

DECISION POINTS

Traffic Diagnostic Tree

Traffic stalled/low? → Check in this order:
├── 1. Technical health
│   ├── Core Web Vitals score <90? → Fix performance first
│   ├── robots.txt blocking? → Check user-agents
│   └── Schema markup missing? → Add JSON-LD
├── 2. Content discoverability
│   ├── No llms.txt? → AI can't reference your content
│   ├── Missing Open Graph? → Poor social shares
│   └── No sitemap? → Crawlers missing pages
└── 3. Distribution channels
    ├── New project? → Need social launch strategy
    ├── Existing project? → Expand content marketing
    └── B2B tool? → Focus on community presence

Launch Timing Decision Matrix

Ready to launch?
├── Product Hunt
│   ├── Tuesday-Thursday? → Proceed
│   ├── Holiday week? → Wait
│   └── Major tech news? → Reschedule
├── Hacker News
│   ├── 6-8am PST, Tue-Thu? → Post
│   ├── Weekend? → Wait for weekday
│   └── Technical audience? → Use "Show HN"
└── Reddit
    ├── Participated 90% vs promoted 10%? → Safe to promote
    ├── New account? → Build karma first
    └── Wrong subreddit rules? → Find better fit

AI Crawler Strategy

Want AI to find your content?
├── Training data inclusion
│   ├── Want citations? → Allow GPTBot, Claude-Web
│   └── Privacy concerns? → Block Google-Extended only
├── Content optimization
│   ├── Technical docs? → Detailed llms.txt with examples
│   ├── Marketing site? → Brief llms.txt with features
│   └── Blog? → Post summaries in llms.txt

FAILURE MODES

1. "Invisible Launch" Anti-Pattern

Detection: Product posted, gets <50 total votes/comments across all platforms Symptoms: No pre-launch network, posted at wrong times, generic messaging Fix: Build relationships 4 weeks before launch, time posts strategically, craft platform-specific messaging

2. "AI Blind Spot" Anti-Pattern

Detection: Zero mentions when searching your product in ChatGPT/Claude/Perplexity Symptoms: Missing llms.txt, AI crawlers blocked in robots.txt, no structured data Fix: Create llms.txt immediately, allow AI user-agents, add schema markup

3. "Performance Death Spiral" Anti-Pattern

Detection: Core Web Vitals score <50, bounce rate >70% Symptoms: Slow loading, layout shifts, heavy JavaScript Fix: Optimize images first (biggest impact), minimize JS bundles, set explicit image dimensions

4. "Social Media Ghost Town" Anti-Pattern

Detection: Shared links show default browser title, no image preview Symptoms: Missing Open Graph tags, no og:image, generic descriptions Add complete Open Graph meta tags, create 1200×630 og:image, test with social debuggers