| license | Apache-2.0 |
| name | seo-visibility-expert |
| description | Comprehensive SEO, discoverability, and AI crawler optimization for web projects. Use for technical SEO audits, llms.txt/robots.txt setup, schema markup, social launch strategies (Product Hunt, HN, Reddit), and Answer Engine Optimization (AEO). Activate on 'SEO', 'discoverability', 'llms.txt', 'robots.txt', 'Product Hunt', 'launch strategy', 'get traffic', 'be found', 'search ranking'. NOT for paid advertising, PPC campaigns, or social media content creation (use marketing skills). |
| allowed-tools | Read,Write,Edit,Bash,Glob,Grep,WebFetch,WebSearch |
| category | Content & Marketing |
| tags | ["seo","visibility","search-engines","organic-traffic","optimization"] |
| pairs-with | [{"skill":"claude-ecosystem-promoter","reason":"Promote with SEO backing"},{"skill":"technical-writer","reason":"SEO-optimized documentation"}] |
SEO & Visibility Expert
DECISION POINTS
Traffic Diagnostic Tree
Traffic stalled/low? → Check in this order:
├── 1. Technical health
│ ├── Core Web Vitals score <90? → Fix performance first
│ ├── robots.txt blocking? → Check user-agents
│ └── Schema markup missing? → Add JSON-LD
├── 2. Content discoverability
│ ├── No llms.txt? → AI can't reference your content
│ ├── Missing Open Graph? → Poor social shares
│ └── No sitemap? → Crawlers missing pages
└── 3. Distribution channels
├── New project? → Need social launch strategy
├── Existing project? → Expand content marketing
└── B2B tool? → Focus on community presence
Launch Timing Decision Matrix
Ready to launch?
├── Product Hunt
│ ├── Tuesday-Thursday? → Proceed
│ ├── Holiday week? → Wait
│ └── Major tech news? → Reschedule
├── Hacker News
│ ├── 6-8am PST, Tue-Thu? → Post
│ ├── Weekend? → Wait for weekday
│ └── Technical audience? → Use "Show HN"
└── Reddit
├── Participated 90% vs promoted 10%? → Safe to promote
├── New account? → Build karma first
└── Wrong subreddit rules? → Find better fit
AI Crawler Strategy
Want AI to find your content?
├── Training data inclusion
│ ├── Want citations? → Allow GPTBot, Claude-Web
│ └── Privacy concerns? → Block Google-Extended only
├── Content optimization
│ ├── Technical docs? → Detailed llms.txt with examples
│ ├── Marketing site? → Brief llms.txt with features
│ └── Blog? → Post summaries in llms.txt
FAILURE MODES
1. "Invisible Launch" Anti-Pattern
Detection: Product posted, gets <50 total votes/comments across all platforms
Symptoms: No pre-launch network, posted at wrong times, generic messaging
Fix: Build relationships 4 weeks before launch, time posts strategically, craft platform-specific messaging
2. "AI Blind Spot" Anti-Pattern
Detection: Zero mentions when searching your product in ChatGPT/Claude/Perplexity
Symptoms: Missing llms.txt, AI crawlers blocked in robots.txt, no structured data
Fix: Create llms.txt immediately, allow AI user-agents, add schema markup
3. "Performance Death Spiral" Anti-Pattern
Detection: Core Web Vitals score <50, bounce rate >70%
Symptoms: Slow loading, layout shifts, heavy JavaScript
Fix: Optimize images first (biggest impact), minimize JS bundles, set explicit image dimensions
4. "Social Media Ghost Town" Anti-Pattern
Detection: Shared links show default browser title, no image preview
Symptoms: Missing Open Graph tags, no og:image, generic descriptions
Add complete Open Graph meta tags, create 1200×630 og:image, test with social debuggers
