marketing-seo-audit

name	marketing-seo-audit
description	Run a comprehensive SEO audit on a URL covering technical, on-page, content, and off-page factors with prioritized fix recommendations. Triggers on "SEO audit", "audit [URL]", "check SEO for [site]", "why isn't [page] ranking", "SEO health check"
metadata	{"openclaw":{"tags":["marketing","seo","audit","technical"]}}

SEO Audit

When the user asks for an SEO audit of a page or site:

Step 1: Identify audit scope

Determine from the user:

• URL to audit: specific page or entire domain
• Target keywords: what they want to rank for (if known)
• Current ranking: where they rank now (if known)
• Competitors: who they are competing against in search
• Priority: technical SEO, content optimization, or full audit

Step 2: Technical SEO analysis

Use capability_execute with capabilityId "seo.audit_page" to check:

Crawlability & Indexation:

• Robots.txt configuration
• XML sitemap presence and validity
• Canonical tag implementation
• Meta robots directives
• HTTP status codes (redirect chains, 404s)
• Hreflang tags (for multilingual sites)

Performance:

• Page load speed (Core Web Vitals if available)
• Mobile responsiveness
• Image optimization (format, compression, alt text)
• Render-blocking resources
• Caching headers

Site Architecture:

• URL structure and hierarchy
• Internal linking depth
• Breadcrumb implementation
• Navigation structure
• Orphaned pages

Security:

• HTTPS implementation
• Mixed content issues
• Security headers

Step 3: On-page content analysis

Use capability_execute with capabilityId "seo.audit_page" to evaluate:

Title and meta tags:

• Title tag (presence, length, keyword inclusion)
• Meta description (presence, length, compellingness)
• Heading hierarchy (H1-H6 structure)
• Open Graph and Twitter Card tags

Content quality:

• Word count and depth vs top-ranking competitors
• Keyword usage and density (primary and secondary)
• Content freshness (last updated date)
• Readability score
• Duplicate content signals
• Thin content pages

Schema markup:

• Structured data presence and validity
• Schema types relevant to the content
• Rich snippet eligibility

Step 4: Keyword and competitive analysis

Use capability_execute with capabilityId "seo.keyword_research" to assess:

• Target keyword search volume and difficulty
• Current ranking positions
• Keyword cannibalization (multiple pages targeting same keyword)
• Related keyword opportunities
• Featured snippet potential
• SERP feature eligibility (People Also Ask, images, videos)

Use capability_execute with capabilityId "research.web_search" to compare:

• Top 5 ranking pages for the target keyword
• Content depth and format differences
• Backlink profile comparison (visible signals)
• Domain authority indicators

Step 5: Off-page signals

Use capability_execute with capabilityId "research.web_search" to evaluate:

• Backlink quality indicators (mentions from authoritative sites)
• Brand mentions and unlinked brand citations
• Social signals and share counts
• Local SEO signals (if applicable)

Step 6: Analytics correlation (if available)

Use capability_execute with capabilityId "analytics.get_metrics" to correlate:

• Organic traffic trends for the audited pages
• Bounce rate and time on page from organic traffic
• Conversion rate from organic visitors
• Pages per session from organic entry points

Step 7: Prioritize findings

Score each issue by:

• Impact: how much fixing it could improve rankings (High/Medium/Low)
• Effort: how difficult or time-consuming the fix is (High/Medium/Low)
• Priority: Impact / Effort ratio

Output Format

SEO Audit: [URL]

Audit Summary

Category	Score	Status
Technical SEO	X/100	Good/Fair/Poor
On-Page SEO	X/100	Good/Fair/Poor
Content Quality	X/100	Good/Fair/Poor
Off-Page Signals	X/100	Good/Fair/Poor
Overall	X/100	assessment

Critical Issues (fix immediately)

Issue	Category	Impact	Fix
issue description	Technical/On-Page/Content	High	specific fix action

Warnings (fix soon)

Issue	Category	Impact	Fix
issue description	Technical/On-Page/Content	Medium	specific fix action

Opportunities (optimize when possible)

Opportunity	Category	Impact	Action
opportunity description	category	expected gain	what to do

Technical SEO Details

Check	Status	Details
HTTPS	Pass/Fail	detail
Mobile Friendly	Pass/Fail	detail
Page Speed	Pass/Fail	LCP, FID, CLS values
Robots.txt	Pass/Fail	detail
Sitemap	Pass/Fail	detail
Canonical Tags	Pass/Fail	detail
Schema Markup	Pass/Fail	detail

On-Page Analysis

Element	Current	Recommendation
Title Tag	current title (X chars)	suggested improvement
Meta Description	current meta (X chars)	suggested improvement
H1	current H1	assessment
URL Structure	current URL	assessment
Keyword Density	X%	recommendation
Word Count	X words	vs top 5 avg of Y words

Content Gap Analysis

Topic/Section	Covered	Top Competitors Cover It	Action
topic	Yes/No	X of 5	add section about this

Keyword Performance

Keyword	Position	Volume	Difficulty	Opportunity
keyword	current rank	monthly vol	score	quick win / long term

Prioritized Action Plan

Priority	Action	Category	Impact	Effort	Est. Timeline
1	specific action	category	High	Low	timeline
2	specific action	category	High	Medium	timeline
3	specific action	category	Medium	Low	timeline

Quick Wins (high impact, low effort)

1. Specific action with expected result
2. Specific action with expected result
3. Specific action with expected result

Sources & Tools Used

• List all data sources and tools referenced