press-coverage-tracker

name	press-coverage-tracker
description	Finds every mention of press coverage, journalist outreach, media pickup, and PR activity referenced in email — tracking what got covered, what pitches are outstanding, and what journalists are engaged. Use when a marketing or PR team wants a coverage and outreach status view from email. Triggers on "press coverage", "media coverage", "PR status", "journalist outreach", "what press have we got", "media pipeline".
metadata	{"version":"1.0.0"}

Press Coverage Tracker

Prerequisites

This skill needs the iGPT MCP at https://mcp.igpt.ai/.

If the MCP tools aren't available or return an auth error, tell the user to install the iGPT plugin (/plugin marketplace add igptai/skills) or add https://mcp.igpt.ai/ as a connector, then complete OAuth and say "ready". Retry once after they confirm. Never invent tokens or OAuth URLs. For deeper troubleshooting: https://raw.githubusercontent.com/igptai/skills/main/shared/mcp-guard.md

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What This Skill Does

Scans email threads for all press and media activity — coverage that landed, pitches sent, journalist conversations, pending follow-ups, and any media opportunities that were mentioned but not yet pursued — and returns a structured PR status view.

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Workflow

1. Before calling any tool, collect this value from the user. Offer the default and let the user override it; do not invent a value they did not give.

   • [time_range] — what window of email to scan. The user may give this in any form ("last 90 days", "the last 3 months", "May 2024", "since the launch announcement"). Default: the last 90 days. Keep the user's natural phrasing for use in the ask input; convert to ISO dates separately for the search call.

2. Call search with:

   • query: press journalist media coverage article story pitch publication interview reporter feature outlet
   • date_from: ISO start date derived from [time_range]
   • date_to: ISO end date derived from [time_range] (or today if open-ended)

3. Call ask with:

   • input: Review all email threads from [time_range] related to press, media, and PR activity. Extract: every piece of coverage that landed or was confirmed, every journalist or publication that was pitched or engaged, the current status of each media relationship, any outstanding pitches awaiting a response, interviews scheduled or completed, and any media opportunities mentioned that have not yet been actioned.
   • output_format: { "strict": true, "schema": { "type": "object", "description": "Press coverage and PR activity tracker from email", "additionalProperties": false, "properties": { "period_from": { "type": "string", "description": "ISO8601 start date of the period tracked" }, "period_to": { "type": "string", "description": "ISO8601 end date of the period tracked" }, "coverage": { "type": "array", "description": "List of press coverage that landed or was confirmed in the period", "items": { "type": "object", "description": "A single piece of confirmed press coverage", "additionalProperties": false, "properties": { "publication": { "type": "string", "description": "Name of the publication or outlet" }, "journalist": { "type": "string", "description": "Name of the journalist, empty string if not mentioned" }, "coverage_type": { "type": "string", "description": "Type of coverage", "enum": [ "feature_article", "news_mention", "interview", "podcast", "review", "opinion_piece", "product_launch", "other" ] }, "topic": { "type": "string", "description": "What the coverage was about" }, "date": { "type": "string", "description": "ISO8601 date the coverage appeared or was confirmed" }, "sentiment": { "type": "string", "description": "Overall tone of the coverage", "enum": ["positive", "neutral", "negative", "unknown"] } }, "required": [ "publication", "journalist", "coverage_type", "topic", "date", "sentiment" ] } }, "active_outreach": { "type": "array", "description": "Journalist and media relationships currently being cultivated or pitched", "items": { "type": "object", "description": "A single active journalist or media outreach thread", "additionalProperties": false, "properties": { "journalist": { "type": "string", "description": "Name of the journalist or media contact" }, "publication": { "type": "string", "description": "Publication or outlet they write for" }, "status": { "type": "string", "description": "Current status of this outreach", "enum": [ "pitched_awaiting_response", "in_conversation", "interview_scheduled", "article_in_progress", "declined", "gone_quiet", "unknown" ] }, "pitch_topic": { "type": "string", "description": "What was pitched or discussed with this journalist" }, "last_contact_date": { "type": "string", "description": "ISO8601 date of the most recent email exchange" }, "days_since_contact": { "type": "number", "description": "Number of days since last contact" }, "next_step": { "type": "string", "description": "Recommended next action for this media relationship" } }, "required": [ "journalist", "publication", "status", "pitch_topic", "last_contact_date", "days_since_contact", "next_step" ] } }, "coverage_count": { "type": "number", "description": "Total number of confirmed coverage pieces in the period" }, "pending_responses_count": { "type": "number", "description": "Number of pitches awaiting a response from journalists" }, "summary": { "type": "string", "description": "One or two sentence summary of press coverage landed and active outreach pipeline" } }, "required": [ "period_from", "period_to", "coverage", "active_outreach", "coverage_count", "pending_responses_count", "summary" ] } }

4. Present confirmed coverage first, then active outreach ordered by status. Lead with coverage count and pending responses count.

5. Ask: "Would you like me to draft follow-up messages for any outstanding pitches or gone-quiet journalists?"