| name | press-coverage-tracker |
| description | Finds every mention of press coverage, journalist outreach, media pickup, and PR activity referenced in email — tracking what got covered, what pitches are outstanding, and what journalists are engaged. Use when a marketing or PR team wants a coverage and outreach status view from email. Triggers on "press coverage", "media coverage", "PR status", "journalist outreach", "what press have we got", "media pipeline". |
| metadata | {"version":"1.0.0"} |
Press Coverage Tracker
Prerequisites
This skill needs the iGPT MCP at https://mcp.igpt.ai/.
If the MCP tools aren't available or return an auth error, tell the
user to install the iGPT plugin (/plugin marketplace add igptai/skills)
or add https://mcp.igpt.ai/ as a connector, then complete OAuth and say
"ready". Retry once after they confirm. Never invent tokens or OAuth URLs.
For deeper troubleshooting: https://raw.githubusercontent.com/igptai/skills/main/shared/mcp-guard.md
What This Skill Does
Scans email threads for all press and media activity — coverage that landed,
pitches sent, journalist conversations, pending follow-ups, and any media
opportunities that were mentioned but not yet pursued — and returns a
structured PR status view.
Workflow
-
Before calling any tool, collect this value from the user. Offer the
default and let the user override it; do not invent a value they did
not give.
- [time_range] — what window of email to scan. The user may give this
in any form ("last 90 days", "the last 3 months", "May 2024",
"since the launch announcement"). Default: the last 90 days. Keep
the user's natural phrasing for use in the ask input; convert to
ISO dates separately for the search call.
-
Call search with:
- query: press journalist media coverage article story pitch publication
interview reporter feature outlet
- date_from: ISO start date derived from [time_range]
- date_to: ISO end date derived from [time_range] (or today if open-ended)
-
Call ask with:
- input: Review all email threads from [time_range] related to press, media, and PR activity. Extract: every piece of coverage that landed or was confirmed, every journalist or publication that was pitched or engaged, the current status of each media relationship, any outstanding pitches awaiting a response, interviews scheduled or completed, and any media opportunities mentioned that have not yet been actioned.
- output_format:
{
"strict": true,
"schema": {
"type": "object",
"description": "Press coverage and PR activity tracker from email",
"additionalProperties": false,
"properties": {
"period_from": {
"type": "string",
"description": "ISO8601 start date of the period tracked"
},
"period_to": {
"type": "string",
"description": "ISO8601 end date of the period tracked"
},
"coverage": {
"type": "array",
"description": "List of press coverage that landed or was confirmed in the period",
"items": {
"type": "object",
"description": "A single piece of confirmed press coverage",
"additionalProperties": false,
"properties": {
"publication": {
"type": "string",
"description": "Name of the publication or outlet"
},
"journalist": {
"type": "string",
"description": "Name of the journalist, empty string if not mentioned"
},
"coverage_type": {
"type": "string",
"description": "Type of coverage",
"enum": [
"feature_article", "news_mention", "interview", "podcast",
"review", "opinion_piece", "product_launch", "other"
]
},
"topic": {
"type": "string",
"description": "What the coverage was about"
},
"date": {
"type": "string",
"description": "ISO8601 date the coverage appeared or was confirmed"
},
"sentiment": {
"type": "string",
"description": "Overall tone of the coverage",
"enum": ["positive", "neutral", "negative", "unknown"]
}
},
"required": [
"publication", "journalist", "coverage_type",
"topic", "date", "sentiment"
]
}
},
"active_outreach": {
"type": "array",
"description": "Journalist and media relationships currently being cultivated or pitched",
"items": {
"type": "object",
"description": "A single active journalist or media outreach thread",
"additionalProperties": false,
"properties": {
"journalist": {
"type": "string",
"description": "Name of the journalist or media contact"
},
"publication": {
"type": "string",
"description": "Publication or outlet they write for"
},
"status": {
"type": "string",
"description": "Current status of this outreach",
"enum": [
"pitched_awaiting_response", "in_conversation", "interview_scheduled",
"article_in_progress", "declined", "gone_quiet", "unknown"
]
},
"pitch_topic": {
"type": "string",
"description": "What was pitched or discussed with this journalist"
},
"last_contact_date": {
"type": "string",
"description": "ISO8601 date of the most recent email exchange"
},
"days_since_contact": {
"type": "number",
"description": "Number of days since last contact"
},
"next_step": {
"type": "string",
"description": "Recommended next action for this media relationship"
}
},
"required": [
"journalist", "publication", "status", "pitch_topic",
"last_contact_date", "days_since_contact", "next_step"
]
}
},
"coverage_count": {
"type": "number",
"description": "Total number of confirmed coverage pieces in the period"
},
"pending_responses_count": {
"type": "number",
"description": "Number of pitches awaiting a response from journalists"
},
"summary": {
"type": "string",
"description": "One or two sentence summary of press coverage landed and active outreach pipeline"
}
},
"required": [
"period_from", "period_to", "coverage", "active_outreach",
"coverage_count", "pending_responses_count", "summary"
]
}
}
-
Present confirmed coverage first, then active outreach ordered by status.
Lead with coverage count and pending responses count.
-
Ask: "Would you like me to draft follow-up messages for any outstanding
pitches or gone-quiet journalists?"
