ad-manager

name	ad-manager
description	Digital advertising management for Google Ads, Meta Ads, LinkedIn Ads, and paid campaigns. Use when: creating campaigns, optimizing ads, managing budgets, ad performance analysis. Works with: Any SKILL.md agent.
version	1.0.0
author	Business Brain
license	MIT
tags	["marketing","advertising","google-ads","meta-ads"]
agents	["universal"]

Ad Manager Skill

Digital advertising campaign management.

Platform Coverage

Google Ads

• Search Campaigns
• Display Campaigns
• Shopping Campaigns
• Performance Max
• YouTube Ads

Meta Ads

• Facebook Feed
• Instagram
• Audience Network
• Stories

Campaign Structure

Account
├── Campaign 1 (Brand)
│   ├── Ad Group 1 (Headterms)
│   └── Ad Group 2 (Branded)
├── Campaign 2 (Performance)
│   └── Ad Groups (by theme)
└── Campaign 3 (Retargeting)

Optimization Levers

Lever	Action	Impact
Keywords	Add/Remove	High
match type	Broad/Exact	High
bids	Adjust	Medium
creatives	Refresh	High
audience	Narrow	Medium
placement	Exclude	Medium

KPIs

Platform	Measure	Target
Google	CPC	<$5
Google	CTR	>3%
Meta	CPC	<$3
Meta	CTR	>1%
LinkedIn	CPL	<$100

---

Compatible

All agents ✅