| name | ad-manager |
| description | Digital advertising management for Google Ads, Meta Ads, LinkedIn Ads, and paid campaigns. Use when: creating campaigns, optimizing ads, managing budgets, ad performance analysis. Works with: Any SKILL.md agent.
|
| version | 1.0.0 |
| author | Business Brain |
| license | MIT |
| tags | ["marketing","advertising","google-ads","meta-ads"] |
| agents | ["universal"] |
Ad Manager Skill
Digital advertising campaign management.
Platform Coverage
Google Ads
- Search Campaigns
- Display Campaigns
- Shopping Campaigns
- Performance Max
- YouTube Ads
Meta Ads
- Facebook Feed
- Instagram
- Audience Network
- Stories
Campaign Structure
Account
├── Campaign 1 (Brand)
│ ├── Ad Group 1 (Headterms)
│ └── Ad Group 2 (Branded)
├── Campaign 2 (Performance)
│ └── Ad Groups (by theme)
└── Campaign 3 (Retargeting)
Optimization Levers
| Lever | Action | Impact |
|---|
| Keywords | Add/Remove | High |
| match type | Broad/Exact | High |
| bids | Adjust | Medium |
| creatives | Refresh | High |
| audience | Narrow | Medium |
| placement | Exclude | Medium |
KPIs
| Platform | Measure | Target |
|---|
| Google | CPC | <$5 |
| Google | CTR | >3% |
| Meta | CPC | <$3 |
| Meta | CTR | >1% |
| LinkedIn | CPL | <$100 |
Compatible
All agents ✅