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Pull 90-day pageviews, uniques, top referrers, and tracked events from Fathom Analytics, aggregated by ISO week and by page path.
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Based on SOC occupation classification
| name | fetch-fathom |
| description | Pull 90-day pageviews, uniques, top referrers, and tracked events from Fathom Analytics, aggregated by ISO week and by page path. |
Hits the Fathom Analytics API for traffic data and tracked events. Writes reports/{week}/fathom.json.
python .claude/skills/fetch-fathom/scripts/fetch.py [--week 2026-W18]
FATHOM_API_KEYFATHOM_SITE_IDposts.json (used to filter by_page to known post URLs)reports/{week}/fathom.json — see plan.md §3.3. Sections:
by_page — weekly pageviews / uniques / avg_time per post pathtop_referrers_this_week — current week onlyevents — counts per tracked event name (e.g. email_signup), this_week vs. last_week. Each event also includes this_week_by_pathname: a list of {pathname, conversions} showing which pages the event fired on this week (sorted desc, pathnames normalized — no trailing slash, root stays /).date_grouping=week if available; otherwise pull daily and aggregate.aggregations with entity=event + field_grouping=pathname. Pathnames here can be cross-referenced against kit.json → signup_urls_this_week.by_pathname (same normalization) to compare Fathom's where-event-fired vs. Kit's SIGNUP_URL custom field.Detect winners, decaying posts, striking-distance keywords, and surprise wins. Computes week-over-week deltas from GSC + Fathom + Kit snapshots across the current and previous weeks.
Orchestrator. Runs all 6 fetchers and 3 analyzers in dependency order, assembles the full markdown report, creates a Google Doc in a configured Drive folder, persists everything to the snapshot store. Returns the doc URL.
Pull primary-tag audience size, weekly new-signup history, and per-post attribution counts from Kit (ConvertKit) v4. CC4M stores subscribers by tag, not form, so this skill is tag-driven.
Run Google PageSpeed Insights against every post URL plus the homepage, capturing Core Web Vitals (LCP, CLS, INP) and failing audit IDs for both mobile and desktop.
Surface technical, indexation, and on-page SEO issues as a prioritized fix list. Reads all fetcher snapshots; produces a sorted list of issues with severity, effort estimate, and recommended action.
Generate the punchy Sunday-morning email body from the week's insights, send via Resend with a link to the full Google Doc. The thing you'll actually read.