analyze-content-performance

Detect winners, decaying posts, striking-distance keywords, and surprise wins. Computes week-over-week deltas from GSC + Fathom + Kit snapshots across the current and previous weeks.

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Repository: kkoppenhaver/weekly-marketing-report
Last source activity: May 17, 2026 at 16:53
Detected SKILL.md language: English
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compose-weekly-report

Orchestrator. Runs all 6 fetchers and 3 analyzers in dependency order, assembles the full markdown report, creates a Google Doc in a configured Drive folder, persists everything to the snapshot store. Returns the doc URL.

2026-05-17

fetch-fathom

Pull 90-day pageviews, uniques, top referrers, and tracked events from Fathom Analytics, aggregated by ISO week and by page path.

2026-05-17

fetch-kit

Pull primary-tag audience size, weekly new-signup history, and per-post attribution counts from Kit (ConvertKit) v4. CC4M stores subscribers by tag, not form, so this skill is tag-driven.

2026-05-17

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name	analyze-content-performance
description	Detect winners, decaying posts, striking-distance keywords, and surprise wins. Computes week-over-week deltas from GSC + Fathom + Kit snapshots across the current and previous weeks.