kkoppenhaver/weekly-marketing-report

analyze-content-performance

Detect winners, decaying posts, striking-distance keywords, and surprise wins. Computes week-over-week deltas from GSC + Fathom + Kit snapshots across the current and previous weeks.

compose-weekly-report

Orchestrator. Runs all 6 fetchers and 3 analyzers in dependency order, assembles the full markdown report, creates a Google Doc in a configured Drive folder, persists everything to the snapshot store. Returns the doc URL.

fetch-fathom

Pull 90-day pageviews, uniques, top referrers, and tracked events from Fathom Analytics, aggregated by ISO week and by page path.

fetch-kit

Pull primary-tag audience size, weekly new-signup history, and per-post attribution counts from Kit (ConvertKit) v4. CC4M stores subscribers by tag, not form, so this skill is tag-driven.

fetch-pagespeed

Run Google PageSpeed Insights against every post URL plus the homepage, capturing Core Web Vitals (LCP, CLS, INP) and failing audit IDs for both mobile and desktop.

analyze-seo-health

Surface technical, indexation, and on-page SEO issues as a prioritized fix list. Reads all fetcher snapshots; produces a sorted list of issues with severity, effort estimate, and recommended action.

compose-email-summary

Generate the punchy Sunday-morning email body from the week's insights, send via Resend with a link to the full Google Doc. The thing you'll actually read.

fetch-search-console

Pull 90-day rolling per-page Google Search Console data (clicks, impressions, CTR, position, top queries) plus URL Inspection indexation status. Aggregates by ISO week so analyzers can do clean WoW math.

analyze-keyword-opportunities

Recommend new posts to add to the content backlog and existing posts to refresh, based on GSC + DataForSEO + posts manifest. Caps suggestions to keep signal high.

fetch-dataforseo

Get keyword volume, difficulty, and SERP composition from DataForSEO for the union of tracked keywords (from post frontmatter) and discovered keywords (from GSC, ranking 1-30 with meaningful impressions). Cost-disciplined.

fetch-post-manifest

Read the canonical list of posts from the claudecodeformarketers.com repo, normalize frontmatter, flag missing fields. Source of truth every other skill joins against. Run first in the weekly pipeline.