gtm-strategy

# GTM Strategy ## Overview Create a comprehensive go-to-market strategy for a product launch. This skill covers marketing channels, messaging development, success metrics definition, and launch planning. ## When to Use - Planning a product launch - Creating a GTM plan from scratch - Defining a launch strategy for a new market - Developing product-to-market fit strategy - Preparing a product go-live roadmap ## How It Works ### Step 1: Gather Research Data The system will help you load and analyze early research about your product and target market. Provide: - Product description and key features - Target market segment details - Market research or validation data - Competitive landscape information - Any available customer interviews or survey data ### Step 2: Define Marketing Channels Evaluate which channels best reach your target audience: - Digital marketing channels (paid search, social media, display) - Content and inbound channels (blog, SEO, thought leadership) - Sales and outbound channels (direct outreach, partnerships) - Community and grassroots channels - Product-led and viral channels ### Step 3: Develop Messaging Create audience-specific messaging that resonates: - Core value proposition for target segment - Key differentiators and competitive advantages - Pain point validation and solution mapping - Proof points and social proof strategies - Channel-specific messaging variations ### Step 4: Define Success Metrics Establish measurable KPIs to track launch success: - Awareness metrics (impressions, reach, brand recall) - Engagement metrics (CTR, cost per engagement, time on site) - Conversion metrics (signups, demos requested, trials started) - Revenue metrics (MRR, customer acquisition cost, lifetime value) - Market metrics (market share, segment penetration) ### Step 5: Create Launch Plan Build a phased launch timeline: - Pre-launch preparation (messaging, channels, timeline) - Launch day activities and announcements - Post-launch momentum (content, partnerships, communities) - Measurement and optimization cadence - Success criteria and go/no-go decision points ## Input Format Use $ARGUMENTS to pass: - Product name and description - Target market segment - Research data or file path - Launch timeline and constraints - Budget or resource limitations ## Output A structured GTM strategy document including: - Recommended marketing channels with justification - Channel-specific messaging and positioning - Launch timeline with key milestones - KPI targets and measurement framework - Risk mitigation strategies - 90-day execution roadmap ## Framework This skill applies Product Compass GTM strategy methodology, focusing on market selection, channel fit, and message-market fit for sustainable product growth. ## Tips - Start with your most confident customer segment - Validate assumptions through customer interviews before full launch - Focus on a few channels excellently rather than many channels poorly - Establish baseline metrics before launch to measure impact - Plan for feedback loops and optimization --- ### Further Reading - [5 GTM Principles You Should Know as a PM](https://www.productcompass.pm/p/5-gtm-principles-with-frameworks-templates) - [OpenAI’s Product Leader Shares 3-Layer Distribution Framework To Win Mind & Market Share in the AI World](https://www.productcompass.pm/p/distribution-framework-ai-products) - [Product-Led Growth 101, Part 1/2](https://www.productcompass.pm/p/product-led-growth-101-12) - [How to Design a Value Proposition Customers Can't Resist?](https://www.productcompass.pm/p/how-to-design-value-proposition-template) - [How to Achieve Product-Market Fit? Part I: Market and Value Proposition](https://www.productcompass.pm/p/how-to-achieve-the-product-market)