| name | ad-copy |
| description | Write paid ad copy for Google, Meta, or LinkedIn - hooks, headlines, primary text, and CTAs - matched to platform specs and the offer. Use when creating ads for a campaign. |
ad-copy
Stop the scroll / win the click, then keep the promise on the landing page.
Process
- Anchor: persona pain, the offer, the one message (
value-prop), and the destination (message-match!).
- Hook on the outcome or pain - lead with what they get, not your brand name.
- Write to platform format:
- Google Search: multiple headlines (<=30 chars) + descriptions (<=90); keyword-relevant, benefit-led, 1 CTA.
- Meta: primary text (hook first line), headline, description; thumb-stopping, native tone.
- LinkedIn: professional, outcome + credibility, B2B-aware.
- Variations to test: different angles (pain, outcome, social proof, urgency-but-honest) - hand to
ab-test.
- One clear CTA.
Output
- Ad variations per platform (with char counts), each with the angle it tests, plus the matching landing message.
Guardrails
- Substantiate claims ("#1", "guaranteed") or cut them -
claim-guard/truth-claims.
- Honest urgency only (no fake countdowns). Message must match the landing page.
- Follow each platform's ad policies (prohibited/restricted claims).
