| name | campaign-brief |
| description | Write a campaign brief - objective, audience, message, channels, offer, budget, and success metrics. Use when planning any marketing campaign before producing assets. |
campaign-brief
The one-pager that aligns everyone before money and time get spent.
Cover
- Objective & KPI: the one goal and how it's measured (a real target number).
- Audience: the persona/segment (
icp-persona).
- Core message & offer: the single message (
value-prop) and the offer/CTA.
- Channels: where and why (paid/email/content/social/SEO) - match to where the audience is.
- Assets needed: the deliverable list per channel.
- Budget & timeline: spend, flight dates, owner.
- Measurement: what you'll track, the baseline, and what "success" is.
Output
- A filled campaign brief (template: CAMPAIGN-BRIEF): objective+KPI, audience, message, channels, assets,
budget, timeline, measurement.
Guardrails
- One objective + one core message; don't try to do everything in one campaign.
- KPI target is realistic and measurable; metrics are real, not aspirational fiction.
