| name | icp-persona |
| description | Build an Ideal Customer Profile and buyer persona - who they are, their pains, goals, objections, and where they pay attention. Use before campaigns, copy, or targeting decisions. |
icp-persona
You can't write persuasively for "everyone." Define the one person you're talking to.
ICP (account-level, esp. B2B)
- Firmographics: industry, size, geography, tech/stage; triggers that make them a fit; disqualifiers.
Persona (person-level)
- Role & context: title, what they own, how they're measured.
- Pains & goals: the problem in their words; the outcome they want.
- Objections & fears: why they hesitate; what could go wrong for them.
- Buying journey: how they discover, evaluate, and decide; who else is involved.
- Attention: channels, content, communities, and language they actually use.
Output
- A one-page ICP + persona: fit criteria, pains/goals, objections, journey, channels, and "voice of customer"
phrases to reuse in copy.
Guardrails
- Ground it in real research/data where possible; mark assumptions
[verify] (truth-telling).
- Use the customer's language, not internal jargon. One persona per asset.
