| name | seo-brief |
| description | Build an SEO content brief - target keyword, search intent, SERP analysis, outline, and on-page elements - for a writer. Use when planning content to rank, before drafting. |
seo-brief
A brief that lets a writer produce a page that actually ranks and converts.
Process
- Target keyword + intent: the primary term and what the searcher actually wants (informational /
commercial / transactional). Verify real search terms - don't assume volume.
- SERP analysis: what's ranking, the angle/format that wins, and the gap you can fill (do better/different).
- Outline: H1 + H2/H3 structure covering the intent and related subtopics/questions (People Also Ask).
- On-page: title tag, meta description, URL slug, primary + secondary keywords (used naturally), internal
links, and a schema type if relevant.
- Conversion: the CTA/next step for readers who are ready.
Output
- A brief: keyword + intent, SERP insight, outline (H1-H3), on-page elements, internal links, word-count
guidance, and the CTA.
Guardrails
- Write for the searcher first, the engine second - no keyword stuffing or thin AI content.
- Verify keyword/volume claims with a real tool; mark assumptions
[verify] (truth-telling).
