| name | social-ads |
| description | Develop paid social ad concepts (Meta/LinkedIn/TikTok) - hook, creative angle, copy, and CTA - for performance, with policy-safe claims. Use when briefing or writing paid social creative. |
social-ads
Paid social lives or dies on the creative + the first second. Brief it for the scroll.
Process
- Angle per ad: pain, outcome, social proof, founder/story, demo, UGC-style, before/after (substantiated).
Test several angles, not one.
- Hook (first 1-3s / first line): stop the scroll with the outcome or a pattern interrupt - native, not ad-y.
- Creative direction: what's on screen (format, captions for sound-off, motion), and the copy that pairs with it.
- CTA + destination: one action; message-match the landing page.
- Variations for testing - hand to
ab-test.
Output
- Ad concepts: per concept - angle, hook, creative direction, primary copy, CTA - plus the test plan.
Guardrails
- Substantiate claims and follow each platform's ad policy (no prohibited claims, special categories for
housing/credit/employment) -
claim-guard.
- Captions/accessibility for sound-off; honest urgency; message-match the destination.
