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value-prop

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UpdatedJune 14, 2026 at 17:55

Craft a value proposition and messaging hierarchy - the core promise, supporting benefits, and proof - for a product or offer. Use when writing a homepage hero, a pitch, or aligning messaging.

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m-binimran

m-binimran/marketing-pack

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Market Research Analysts and Marketing SpecialistsBusiness and Financial Operations Occupations·SOC 13-1161

SKILL.md

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name	value-prop
description	Craft a value proposition and messaging hierarchy - the core promise, supporting benefits, and proof - for a product or offer. Use when writing a homepage hero, a pitch, or aligning messaging.

value-prop

The promise that makes the right person care in five seconds.

Process

Outcome first: the result the customer gets (not the feature). Tie to their #1 pain/goal (icp-persona).
Differentiated: why this over the alternative (from positioning).
Specific & believable: concrete, quantified where you can substantiate it.
Hierarchy: 1 headline promise -> 3 supporting benefits -> proof for each (testimonial/number/logo).
Translate features -> benefits -> outcomes ("X feature" so "you can Y" so "you get Z").

Output

A headline value prop + subhead, 3 benefit pillars with proof, and a short/long version for different surfaces.

Guardrails

Benefit/outcome-led, not feature-dump. Differentiated, not generic.
Every claim/number substantiated (truth-claims) or marked [verify].

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name	value-prop
description	Craft a value proposition and messaging hierarchy - the core promise, supporting benefits, and proof - for a product or offer. Use when writing a homepage hero, a pitch, or aligning messaging.

value-prop

The promise that makes the right person care in five seconds.

Process

Outcome first: the result the customer gets (not the feature). Tie to their #1 pain/goal (icp-persona).
Differentiated: why this over the alternative (from positioning).
Specific & believable: concrete, quantified where you can substantiate it.
Hierarchy: 1 headline promise -> 3 supporting benefits -> proof for each (testimonial/number/logo).
Translate features -> benefits -> outcomes ("X feature" so "you can Y" so "you get Z").

Output

A headline value prop + subhead, 3 benefit pillars with proof, and a short/long version for different surfaces.

Guardrails

Benefit/outcome-led, not feature-dump. Differentiated, not generic.
Every claim/number substantiated (truth-claims) or marked [verify].