sales

Routes any sales, marketing, ad, or GTM objective to the right specialized skill and outputs the install command for that skill plus a ready-to-paste prompt packed with the user's context. Asks clarifying questions when the objective is ambiguous, then hands back a copy-paste-runnable next step. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent, content, coaching, CRO, SEO, launch directories, newsletters, email/SMS/push marketing, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate, loyalty, digital products, memberships, webinars, checkout, and platform-specific help. Use when the user has a sales or marketing question and isn't sure which skill to use, or wants a multi-skill sequence with a batch install command. Do NOT use to solve problems directly — this skill only routes.

PhantomBuster (phantombuster.com) platform help — code-free web/LinkedIn automation + scraping + lead-gen: 'Phantoms' (LinkedIn search export, scrapers, auto-connect, email finder), Flows that chain them, AI Agents + a cloud LinkedIn Leads database. Developer surface: a REST API (base phantombuster.com/api/v2, X-Phantombuster-Key-1 header) to launch agents (POST /agent/{id}/launch → container id) and fetch run results (/containers/fetch-result-object), plus the Leads storage and per-agent webhooks (secret param, 11s timeout) on run completion. Billed by execution time + slots; API on all paid plans. Use when launching a Phantom or fetching its scraped output via the API, wiring a run-finished webhook, handling the async agent→container model, managing slots/execution-time, or LinkedIn cookie/safety issues. Do NOT use for prospect-list / lead-sourcing strategy across tools (use /sales-prospect-list), enrichment strategy across vendors (use /sales-enrich), or outbound cadence strategy (use /sales-cadence).

Builds targeted B2B prospect lists for outbound campaigns from database providers (Apollo, ZoomInfo, Clay, Cognism). Use when you don't know who to target, your outbound list is too broad and response rates are low, you can't find the right decision-makers at target accounts, your ICP is vague, or your prospect list is full of bad-fit contacts. Do NOT use for enriching existing contacts with emails/phones (use /sales-enrich), interpreting buying signals (use /sales-intent), general Apollo platform help (use /sales-apollo), or hyperlocal / door-to-door / territory / route-based outbound to local SMBs that aren't on databases — restaurants, gas stations, salons, contractors, HVAC — (use /sales-field-sales).

Interprets buying signals and prioritize accounts for outreach. Use when drowning in intent data and not sure what matters, can't tell which accounts to prioritize, buying signals aren't translating to pipeline, job change alerts are noisy, intent topics feel too broad, lead scores don't match actual deal quality, or not sure how to act on signals in outreach. Do NOT use for building prospect lists (use /sales-prospect-list), enriching contacts (use /sales-enrich), ZoomInfo-specific intent config (use /sales-zoominfo), or general Apollo platform help (use /sales-apollo).

SyncGTM (syncgtm.com) platform help — AI-native GTM data engine that unifies buying signals (job changes, funding, hiring, LinkedIn posts, web-traffic, custom AI signals), waterfall enrichment (verified emails/mobiles, 40+ providers), AI lead scoring (0–100 vs ICP), AI research agents, and a no-code Workflow Builder. Developer surface: an MCP server (api.syncgtm.com/mcp, OAuth browser sign-in, free-plan — works with Claude Code/Cursor to enrich, find emails/phones, read signals), a REST API (api.syncgtm.com, API key), webhooks, and 40+ integrations (HubSpot/Salesforce/Slack/Attio). Use when connecting the MCP server to an AI agent, enriching contacts via the API, acting on buyer signals, scoring leads vs an ICP, building a signal→enrich→outreach workflow, or choosing SyncGTM vs Clay/Trigify. Do NOT use for intent-data strategy across tools (use /sales-intent), prospect-list building (use /sales-prospect-list), or enrichment strategy across vendors (use /sales-enrich).

Designs multi-channel outbound cadences with timing, A/B testing, and content. Use when outbound sequences getting low reply rates, unsure how many touchpoints or what spacing to use, cadence emails sound generic, prospects ignoring calls, A/B tests not moving the needle, sequence performance plateauing, or not sure which channels to include in outreach. Do NOT use for marketing cold email (use /cold-email), automated email flows (use /email-sequence), or general Salesloft platform help (use /sales-salesloft).

La Growth Machine (lagrowthmachine.com) platform help — multichannel B2B outbound automation across LinkedIn, email, and X: sequenced campaigns (conditions, branches, A-B), per-identity safety limits, waterfall lead enrichment, lookalike + LinkedIn intent signals, a shared inbox, AI copy + AI voice, and outcome tracking. Developer surface: REST API (apiv2.lagrowthmachine.com/flow, apikey query param) to enroll leads into audiences (POST /flow/leads), list campaigns/audiences/identities, and create inbox webhooks for real-time reply events; native HubSpot/Clay/Make/Slack, Zapier/n8n, and an MCP server — API/webhooks gated to the Ultimate plan. Use when enrolling leads via the API, wiring inbox webhooks (create a CRM contact on reply), managing identities/safety limits, building a multichannel sequence, or choosing LGM vs lemlist. Do NOT use for outbound cadence strategy across tools (use /sales-cadence), email deliverability/warmup (use /sales-deliverability), or generic iPaaS wiring (use /sales-integration).

Bitrix24 (bitrix24.com) platform help — free-forever all-in-one business suite with a full CRM (leads, deals, pipelines/funnels, contacts, companies, Smart Process Automation), plus tasks/projects, omnichannel contact center, sites/store builder, marketing, and collaboration; cloud or self-hosted on-prem. Method-based REST API (`/rest/{user_id}/{webhook_code}/{method}`) with inbound + outbound webhooks, OAuth 2.0 for apps, a 740+ app Market, and an MCP server. Use when adding/updating leads or deals via the API or a webhook, reacting to CRM events (ONCRMDEALADD/UPDATE) with outbound webhooks, batching calls to dodge rate limits, choosing inbound webhook vs OAuth, mapping pipelines/stages (CATEGORY_ID/STAGE_ID), migrating onto the free plan as a Keap/Ontraport alternative, or deciding cloud vs on-prem. Do NOT use for CRM selection across vendors (use /sales-crm-selection), CRM/RevOps strategy across tools (use /sales-crm), or generic iPaaS wiring (use /sales-integration).

CRM comparison, selection, and migration strategy for startups — evaluates Attio, HubSpot, Salesforce, Keap, Ontraport, Folk, Pipedrive, Close, Zoho, and spreadsheets. Use when choosing a first CRM, deciding if you've outgrown spreadsheets, comparing CRMs for a small team, weighing an all-in-one CRM + marketing automation tool, planning a CRM migration, figuring out when to upgrade from free tier, or evaluating whether you need Salesforce yet. Do NOT use for Attio-specific config or API (use /sales-attio), CRM data cleanup (use /sales-data-hygiene), or outbound sequences (use /sales-cadence).

Dodo Payments (dodopayments.com) platform help — developer-first Merchant of Record (MoR) for SaaS, AI, and digital products: sells on your behalf and handles global sales tax/VAT/GST across 220+ countries / 40+ payment methods, with subscriptions, usage/credit billing, one-time payments, embeddable checkout, and license keys. Full REST API (test/live.dodopayments.com, Bearer key) for payments/subscriptions/products/customers/checkout/license-keys/refunds/payouts, Standard-Webhooks-signed events, 9 SDKs, framework adapters, a CLI, and an MCP server. ~4% + $0.40/txn, no monthly fee. Use when integrating payments/subscriptions via the API or SDK, verifying webhooks with the standardwebhooks library, choosing MoR vs a payment processor, handling tax/VAT as MoR, or issuing license keys. Do NOT use for merchant-of-record selection across vendors (use /sales-merchant-of-record), checkout-conversion strategy (use /sales-checkout), or general digital-product strategy (use /sales-digital-products).

Merchant of Record (MoR) and payments-provider selection for SaaS and digital products — when to let a MoR (Paddle, Lemon Squeezy, Polar, Creem, Gumroad) handle global sales tax/VAT for you vs running a self-managed processor (Stripe + Stripe Tax), and which provider fits. Use when deciding how to bill global customers, unsure whether a Merchant of Record should own tax compliance or you should manage it yourself, comparing Paddle vs Lemon Squeezy vs Polar vs Creem vs Stripe on fees and tax coverage, worried about EU VAT / US sales tax / GST nexus, picking a billing provider for a new SaaS, the ~5% MoR fee feeling high, or weighing a costly switch between providers. Do NOT use for Paddle-specific API/config (use /sales-paddle), Lemon Squeezy-specific setup (use /sales-lemonsqueezy), checkout-conversion optimization (use /sales-checkout), subscription churn/dunning tactics (use /sales-membership), or two-sided marketplace seller payouts (use /sales-marketplace-payouts).

Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when subscriber growth has stalled, lead magnets aren't converting, referral program isn't driving signups, opt-in forms have low conversion rates, or social followers aren't joining your email list. Do NOT use for sending emails to your list (use /sales-email-marketing), monetizing your newsletter (use /sales-newsletter), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).

ShortStack (shortstack.com) platform help — campaign platform for contests, giveaways, sweepstakes, quizzes, refer-a-friend, instant-win, and hashtag/comment-to-enter promotions, with lead capture, automatic winner selection, and analytics. Developer surface: an Entries API (`entries.shortstack.com`, `Authorization: Token token=`, per_page ≤5000, `{data:[...]}` response) and real-time signed webhooks (`X-Ss-Signature` HMAC of body + secret) on each new entry, plus a Webhooks management API, native Mailchimp/HubSpot/Salesforce, and Zapier. Free-forever plan + paid tiers. Use when reading entries/leads via the API, verifying or wiring the signed webhook, syncing entrants to an ESP/CRM or Zapier, picking a campaign type, handling giveaway fraud, or exporting leads. Do NOT use for giveaway/audience-growth strategy across tools (use /sales-audience-growth), generic iPaaS wiring (use /sales-integration), or email deliverability (use /sales-deliverability).

Builds and optimize sales funnels — strategy, structure, conversion optimization, A/B testing, and analytics. Use when your funnel isn't converting, you need to build a funnel from scratch but don't know the right structure, upsell/downsell flow is leaving money on the table, you're not sure which funnel builder to use, or a launch needs a funnel strategy. Do NOT use for email marketing sequences (use /sales-email-marketing), checkout-specific optimization (use /sales-checkout), or webinar funnels (use /sales-webinar). For Groove-specific help, use /sales-groove. For SWAI-specific help, use /sales-swai.

FunnelKit (funnelkit.com, formerly WooFunnels/Autonami) platform help — WordPress/WooCommerce sales-funnel builder + built-in CRM/marketing-automation suite: checkout, order bumps, one-click upsells/downsells, A/B testing, sliding cart, plus FunnelKit Automations (email/SMS, contact segments, broadcasts, cart-abandonment recovery). Developer surface: FunnelKit Automations REST API (`/wp-json/funnelkit-automations/`, api_key query param) with Tags/Lists/Fields/Contacts CRUD + incoming/outgoing webhooks, and WooCommerce order hooks/REST for funnel revenue. Use when adding or segmenting contacts via the API, wiring incoming/outgoing webhooks, building one-click upsells or order bumps, recovering abandoned carts, reading funnel revenue via WooCommerce, or choosing Funnel Builder vs Automations vs the bundles. Do NOT use for funnel/CRO strategy across tools (use /sales-funnel), checkout-conversion strategy (use /sales-checkout), or generic iPaaS wiring (use /sales-integration).

Directory submission service comparison — helps choose between managed, automated, and hybrid directory submission services (GetMoreBacklinks, ListingBott, LaunchDirectories, StartupSubmit, SubmitSaaS, AutoSaaSLaunch, SubmitJuice). Covers DIY vs managed decision, service model comparison (done-for-you manual vs AI-automated vs self-serve Chrome extension), pricing analysis ($29-$999 one-time), delivery speed, directory count and quality, DR improvement expectations, and ROI framework. Use when overwhelmed by how many submission services exist, not sure if managed submissions are worth paying for, comparing GetMoreBacklinks to ListingBott or other services, trying to decide between doing submissions yourself or outsourcing, or want to understand realistic DR improvement from paid submissions. Do NOT use for DIY directory submission strategy (use /sales-launch-directory). Do NOT use for a specific submission service's features (use the platform skill, e.g. /sales-getmorebacklinks).

ListingBott (listingbott.com) platform help — AI-powered done-for-you directory submission service for launching startups: submits your product to 100+ curated directories (from a 10,000+ database) gradually over ~4-5 weeks, with AI + human submission, duplicate detection, approve/decline review, weekly email reports, and a DR-boost guarantee (0→15 or refund). No API, Zapier, or dashboard — it's a managed service; you keep each listing's login and can edit or remove it. Per-website pricing (~$299–999), bulk discounts for 3+. Use when deciding whether to pay for directory submission vs DIY or cheaper tools, setting expectations on timing and DR results, choosing a tier, picking directories for DR vs brand goals, handling underwhelming results, or comparing ListingBott to AutoSaaSLaunch/SubmitSaaS/GetMoreBacklinks. Do NOT use for DIY directory-submission strategy (use /sales-launch-directory), comparing submission services (use /sales-directory-submission), or DR/backlink tracking (use /sales-semrush).

Customer feedback, NPS, CSAT, CES, Voice of Customer strategy across platforms — survey design, response rate optimization, closed-loop feedback, text analytics, benchmarking, program governance. Use when NPS scores are stagnant, survey response rates are low, feedback isn't driving action, unsure which CX metric to use, need to design a VoC program, comparing feedback tools (Medallia vs Qualtrics vs SurveyMonkey vs Typeform), or customers feel over-surveyed. Do NOT use for product review collection like Trustpilot or G2 (use /sales-customer-reviews) or in-app message surveys (use /sales-in-app-messaging).

Noisely (noise.ly) platform help — AI feedback-tracking & product-intelligence tool that aggregates customer feedback from 23+ sources (reviews, app stores, Reddit/HN/GitHub, Zendesk/Intercom, CSV), auto-categorizes into 12 types, scores sentiment + urgency/impact, clusters similar mentions into ranked 'action items', and spike-detects. Pushes to 10 channels (Slack, Linear, Jira, Notion, Google Sheets, Email, Webhooks…). No public REST API documented — the developer surface is outbound webhooks + native integrations + CSV; AI analyses are a monthly credit limit. Use when wiring action-items or spike alerts to your tools via webhook, choosing which sources to monitor, clustering/deduping feedback, reading sentiment or urgency, exporting to a sheet/ticket, or picking Try vs Pro vs Custom. Do NOT use for survey/VoC program strategy across tools (use /sales-customer-feedback), public review collection (use /sales-customer-reviews), or broad brand/social listening (use /sales-social-listening).

WPFunnels (getwpfunnels.com) platform help — WordPress sales-funnel builder plugin for WooCommerce: visual funnel canvas, order bumps, one-click upsells/downsells, A/B testing, abandoned-cart recovery, conditional steps, lead capture, and analytics, plus bundled Mail Mint email automation. Self-hosted WordPress only — no hosted REST API; the developer surface is per-funnel outbound webhooks (All-Fields or Select-Fields body; no documented event names, payload schema, or HMAC), Mail Mint event triggers, WooCommerce order hooks/REST, and WordPress hooks; page builders Elementor/Gutenberg/Divi/Bricks/Oxygen. Use when sending funnel data to an endpoint or Zapier via webhook, wiring post-purchase upsells/order bumps, recovering abandoned carts, triggering Mail Mint flows, reading funnel orders via WooCommerce, or choosing Free vs Pro. Do NOT use for funnel/CRO strategy across tools (use /sales-funnel), generic iPaaS wiring (use /sales-integration), or checkout-conversion strategy (use /sales-checkout).

RafflePress (rafflepress.com) platform help — WordPress giveaway & contest plugin for viral list growth: drag-and-drop builder, 30+ bonus-entry actions (email signup, social follows, refer-a-friend, shares), hosted giveaway landing pages, fraud protection, and 15+ native ESP/CRM integrations. Self-hosted WordPress only — no REST API; the developer surface is outbound webhooks (JSON/FORM, fields fullname/email/giveaway_id/sign_up_date, no HMAC), a Zapier 'New Contestant Created' trigger (API key from the Join-an-Email-Newsletter action), Uncanny Automator, and WordPress hooks + URL-parameter prefill. Use when wiring entrants to an endpoint via webhooks, syncing contestants to an ESP/CRM or Zapier, attributing refer-a-friend entries, handling giveaway fraud, picking entry actions, or choosing the Lite vs Pro license. Do NOT use for giveaway/audience-growth strategy across tools (use /sales-audience-growth), generic iPaaS wiring (use /sales-integration), or email deliverability (use /sales-deliverability).

Referral Factory (referral-factory.com) platform help — no-code referral program builder for SaaS, ecommerce, and service businesses: 100+ branded campaign templates, referral links + codes, reward issuing (cash, gift cards, Stripe credits/coupons, commissions, custom), fraud detection, and white-label. REST API (api.referral-factory.com/api/v2, Bearer token, POST /users with referrer attribution, PUT /users/qualification, /rewards endpoints), outbound + inbound webhooks (no documented HMAC), and native HubSpot/Salesforce/Stripe/Zapier/Make/n8n syncs. Use when adding referrers via the API and attributing the referrer, qualifying referred users to trigger rewards, reacting to webhooks, issuing or canceling due rewards, deciding referral vs affiliate, or choosing the Basic/Pro/Enterprise plan. Do NOT use for referral/audience-growth strategy across tools (use /sales-audience-growth), affiliate program design (use /sales-affiliate-program), or email deliverability (use /sales-deliverability).

Viral Loops (viral-loops.com) platform help — referral & viral-marketing campaign builder for startups/SaaS/ecommerce: templates for referral programs, pre-launch waitlists, giveaways, milestone referrals, ambassador programs, and leaderboards, plus an embeddable widget. REST API (app.viral-loops.com/api/v3, per-campaign publicToken, POST /campaign/participant), webhooks (participant/referral-count/convert/reward), and two-way Zapier. Use when adding or syncing participants to a campaign via the API or Zapier, attributing referrers so referrals count, reacting to referral-milestone or conversion webhooks to fulfill rewards, running a pre-launch waitlist with viral referral, deciding referral vs affiliate program, handling fake signups in a giveaway, or choosing the Build vs Accelerate plan. Do NOT use for audience-growth/referral strategy across tools (use /sales-audience-growth), designing an affiliate program across tools (use /sales-affiliate-program), or email deliverability (use /sales-deliverability).

Optimizes BUYER-side checkout pages, upsells, order bumps, payment collection, and cart abandonment recovery — increase average order value and reduce checkout friction. Use when checkout conversion rate is too low, cart abandonment is high, average order value isn't growing, not sure which checkout platform to pick, payment plans not converting, or buyers dropping off at the payment step. Do NOT use for full funnel strategy (use /sales-funnel), email follow-up after purchase (use /sales-email-marketing), affiliate tracking on sales (use /sales-affiliate-program), or supply-side / seller-side marketplace payouts to 1099 workers, sellers, drivers, or creators (use /sales-marketplace-payouts). For Groove-specific help, use /sales-groove.

ThriveCart (thrivecart.com) platform help — checkout/cart platform for creators selling digital products, courses & subscriptions — order bumps, 1-click upsells/downsells, A/B testing, dunning, and a built-in affiliate center; sold as a lifetime (one-time) license. Event-driven — standard webhooks + an Event Subscription API and a REST API (token/OAuth, 60 req/min); webhook auth is a shared secret (order.success and subscription events), not HMAC. Use when granting product/course access on an order.success webhook, the 'lifetime deal' surprising you with a $295/yr Pro+ renewal, affiliate/tax/dunning/custom-domain features missing on Standard, ThriveCart Learn being deprecated (move to ThriveAcademy/external LMS), files shared because there's no download protection, or choosing Standard vs Pro+ vs Ultimate. Do NOT use for checkout-conversion strategy across tools (use /sales-checkout), course/membership strategy (use /sales-membership), or affiliate-program design across tools (use /sales-affiliate-program).

Lemon Squeezy platform help — payments, subscriptions, tax compliance, digital product delivery, license keys, and checkout as a merchant of record. Use when setting up a Lemon Squeezy store, configuring subscriptions or usage-based billing, generating or validating license keys, webhooks aren't firing or Cloudflare is blocking them, payouts are delayed or frozen, or choosing between Lemon Squeezy vs Gumroad vs Paddle. Do NOT use for general email marketing strategy (use /sales-email-marketing) or checkout optimization strategy (use /sales-checkout).

Paddle (paddle.com) platform help — Merchant of Record (MoR) billing for SaaS, apps, and digital products: localized checkout, subscriptions, global sales-tax/VAT compliance + remittance (300+ markets), invoicing, fraud, Retain dunning, and ProfitWell Metrics. Paddle Billing REST API (api.paddle.com, Bearer key, sandbox) with HMAC-SHA256 signed webhooks and a Docs MCP. Use when building a Paddle Billing API or webhook integration, migrating off the legacy Paddle Classic API to Billing, verifying webhook HMAC signatures or handling out-of-order/duplicate events, subscriptions or transactions not provisioning access, amounts wrong because money is cents-as-a-string, syncing MRR/subscriptions to a warehouse, or understanding the 5% + $0.50 MoR fee and payout timing. Do NOT use for choosing a Merchant of Record across providers (use /sales-merchant-of-record), checkout-conversion optimization across tools (use /sales-checkout), or Lemon Squeezy-specific help (use /sales-lemonsqueezy).

Buffer (buffer.com) platform help — simple social media publishing/scheduling across 11 networks (Instagram, LinkedIn, TikTok, X, etc.) with queue scheduling, drafts, analytics, engagement, and link-in-bio. Two APIs: a current GraphQL developer API (Bearer key from publish.buffer.com/settings/api, plan-based rate limits, beta/free) and a deprecating legacy REST v1 (OAuth, 60/min); no webhooks. Use when building a Buffer API integration to auto-schedule posts or pull metrics, migrating a legacy v1 integration to the GraphQL API, hitting plan-based API rate limits, per-channel pricing exploding as you add accounts, the free plan's 3-channel or lifetime 8-connection cap, needing approval workflows (Team plan), Buffer lacking social listening, or choosing Free vs Essentials vs Team. Do NOT use for social media management strategy or tool selection across tools (use /sales-social-media-management), social listening (use /sales-social-listening), or influencer marketing (use /sales-influencer-marketing).

Social media management strategy — publishing, scheduling, content calendars, engagement workflows, analytics, team collaboration, tool comparison (Sprout Social, Hootsuite, Buffer, Agorapulse, Sendible, Later, Brandwatch, Meltwater Engage, Influencity, Vista Social, Pallyy, Statusbrew, Sociality.io, Loomly, Planable). Use when social posts aren't getting engagement, you're spending too much time manually publishing, your content calendar is chaotic, you don't know when to post for best reach, DMs and comments are piling up unanswered, team approval workflows are slowing you down, or you can't prove social media ROI. Do NOT use for platform-specific config (use /sales-later, /sales-sproutsocial, /sales-meltwater, /sales-brandwatch, or /sales-influencity), social listening strategy (use /sales-social-listening), influencer marketing (use /sales-influencer-marketing), or paid social ads (use /sales-retargeting or /sales-b2b-advertising).

Ahrefs (ahrefs.com) platform help — industry-leading SEO toolset: Site Explorer (backlinks, organic keywords, Domain Rating), Keywords Explorer, Rank Tracker, Site Audit, Content Explorer, and Brand Radar AI-visibility. REST API v3 (api.ahrefs.com/v3, Bearer key, metered API units; v2 discontinued 2025-11-01) plus an official MCP server (Claude/ChatGPT/Cursor, Lite+). Use when building an Ahrefs API integration, your API units or monthly credits keep running out, setting up the Ahrefs MCP server with Claude, migrating off the dead v2 API to v3, getting throttled or locked by the 'suspicious activity' system within your limits, pulling backlinks/keywords/DR into a warehouse or report, deciding if you need the paid API subscription vs Enterprise, or choosing Starter vs Lite vs Standard vs Advanced. Do NOT use for SEO strategy or tool selection across vendors (use /sales-seo), AI-search-visibility tracking strategy across tools (use /sales-ai-visibility), or content optimization strategy (use /sales-seo).

SEO strategy — tool-agnostic framework for keyword research, technical audits, link building, content optimization, local SEO, schema markup, and AI visibility. Coordinates Semrush, Ahrefs, Moz, SE Ranking, Yoast, Rank Math, and free tools into a prioritized workflow. Use when organic traffic is flat or declining and you don't know where to start, choosing between Semrush and Ahrefs and cheaper alternatives for keyword research, running your first technical SEO audit on a new site, building backlinks as a solopreneur without a budget, WordPress SEO plugin selection between Yoast and Rank Math and AIOSEO, local SEO setup for a small business with Google Business Profile, or figuring out which SEO tasks to prioritize with limited time. Do NOT use for Semrush-specific features or API (use /sales-semrush). Do NOT use for Yoast plugin configuration (use /sales-yoast).

Email deliverability for outbound sales — SPF/DKIM/DMARC authentication, mailbox warmup, inbox placement, sender reputation, and list hygiene. Use when emails are landing in spam, open rates dropped suddenly, a domain or IP got blacklisted, you're not sure if SPF/DKIM/DMARC is set up right, a new mailbox needs warming, bounce rates are too high, or volume scaling is hurting reputation. Do NOT use for cadence content/strategy (use /sales-cadence), Apollo sequences (use /sales-apollo-sequences), or platform-specific config — use the dedicated platform skill instead (e.g., /sales-mailshake, /sales-smartlead, /sales-lemlist, /sales-mailchimp, /sales-sendgrid, /sales-klaviyo, /sales-activecampaign, /sales-omnisend, /sales-brevo, etc.).

Instantly (instantly.ai) platform help — high-volume cold email outreach: campaigns/sequences across unlimited inboxes, free warmup, inbox-placement tests, Unibox, and separate Lead Finder (Credits) + CRM. REST API v2 (api.instantly.ai/api/v2, Bearer token, cursor pagination, OpenAPI spec; v2 incompatible with v1) plus webhooks (reply received, email events, meeting booked). Use when building an Instantly API or webhook integration, pushing leads into a campaign or syncing reply/opportunity events to a CRM, your warmup score looks healthy but emails still land in spam, DFY pre-warmed domains arriving burned, the real cost ballooning past the $47 headline once you add Credits and CRM, choosing Growth vs Hypergrowth vs Light Speed, or generating a v2 API key. Do NOT use for cold-email deliverability/warmup strategy across tools (use /sales-deliverability), outbound sequence/copy strategy (use /sales-cadence), or building a prospect list across tools (use /sales-prospect-list).

Pipedrive (pipedrive.com) platform help — pipeline-first sales CRM with deals, leads, persons/organizations, activities, automation, and reporting. Mature REST API v1+v2 (base {company}.pipedrive.com/api/v2, x-api-token header or OAuth 2.0, cursor pagination, free webhooks; v1 shuts down 2026-07-31) plus OpenAPI specs. Use when building a Pipedrive API or webhook integration, deciding between API v1 and v2 or migrating before the July 2026 shutdown, hitting the daily token rate limit (429), custom fields showing as random 40-character hash keys, webhooks duplicating/missing or auto-deleting after failures, syncing deals or persons into a warehouse or Slack, choosing OAuth vs API token, or picking a plan (Lite/Growth/Premium/Ultimate) and understanding the token-budget multiplier. Do NOT use for CRM selection/comparison across tools (use /sales-crm-selection), CRM data cleanup/dedupe (use /sales-data-hygiene), or outbound sequence design (use /sales-cadence).

Builds and manage membership sites and online courses — course structure, content delivery, pricing models, retention, community, and platform selection. Use when members keep canceling, course completion rates are low, unsure how to price a membership, drip content isn't engaging subscribers, need to pick a course platform, or struggling to structure a membership site. Do NOT use for webinar-based selling (use /sales-webinar), checkout and payment setup (use /sales-checkout), email marketing to members (use /sales-email-marketing), or SendPulse-specific help (use /sales-sendpulse). For Groove-specific help, use /sales-groove.

Teachery (teachery.co) platform help — minimalist, design-first course builder for solopreneurs, designers, and coaches: course builder, drip, Course Hubs (memberships), digital downloads, branded Landing & Payment Pages, custom domains, and basic email — flat-rate with 0% transaction fees and unlimited courses/students. No public REST API; integration is an API key (Account → Integrations) for Zapier (3 triggers / 4 actions: enroll or revoke a Course or Theme), Make, and Pabbly. Use when auto-enrolling buyers from an external cart via Zapier, routing new-order or course-completion events into a CRM/ESP, revoking access when a subscription cancels, Teachery not hosting your videos (embed-only), missing quizzes or multiple instructors, the basic 3-type email needing a real ESP, setting up the built-in course affiliate feature, or choosing monthly vs annual vs lifetime. Do NOT use for course/membership strategy across tools (use /sales-membership) or email-marketing strategy (use /sales-email-marketing).

FreshLearn (freshlearn.com) platform help — budget all-in-one LMS/creator platform for courses, cohorts, digital products, memberships, communities, email, and an AI Studio (AI course creation, chat-with-content, coaching), with unlimited learners and 0% transaction fees. REST API (api.freshlearn.com/v1, api-key header, cursor pagination; No Brainer+ gated) + native webhooks + Zapier (6 triggers / 9 actions), Make, Pabbly. Use when auto-enrolling buyers from an external cart via the API or Zapier, syncing new members or course-completion events into a CRM, paginating members/payments with the cursor, the API or workflows needing the No Brainer+ plan, Zapier/community/certificates locked on the Pro plan, the page builder feeling limited (coding header/footer per page), billing/refund/cancellation friction, or choosing Free vs Pro vs No Brainer vs No Brainer+. Do NOT use for course/membership strategy across tools (use /sales-membership) or email-marketing strategy (use /sales-email-marketing).

New Zenler (Zenler) platform help — all-in-one course/membership platform for creators and coaches (newzenler.com) whose edge is built-in live classes + interactive webinars, multi-instructor, and 0% transaction fees. Public REST API (api.newzenler.com/api/v1, auth headers X-API-Key + X-Account-Name, ~25 endpoints for users/courses/funnels/live-classes/webinars/reports, 1000/min limit, Pro-gated) plus Zapier (7 triggers / 7 actions), Make, Integrately; no native webhooks. Use when auto-enrolling buyers from an external cart via the API or Zapier, syncing New Sale or Course Complete events into a CRM, polling sales/enrollment reports, the API or memberships or affiliate needing the Pro plan, your custom domain still showing New Zenler branding, a course getting deleted with no backup, limited control over course layout, or choosing Starter vs Pro vs Premium. Do NOT use for course/membership strategy across tools (use /sales-membership) or live-webinar selling strategy (use /sales-webinar).

Xperiencify platform help — gamified online course/membership platform (xperiencify.com) whose Experience Engine (XP points, badges, leaderboards, variable rewards, countdowns) is built to drive course completion. Public REST API (api.xperiencify.io, ?api_key= query auth; ~18 endpoints — enroll/remove/suspend students, tags, custom fields, and redeem/unredeem XP/XXP/BP points) plus Zapier (4 triggers / 8 actions), Pabbly, Make, and webhook export; Stripe/PayPal. Use when auto-enrolling buyers from an external cart via the API or Zapier, syncing course-completion or canceled-subscription events into a CRM, awarding gamification points programmatically, students not finishing your course, the API feeling complicated, hitting active-monthly-student plan limits, affiliates not getting paid out automatically, or choosing Growth vs Pro vs Lifetime. Do NOT use for course/membership strategy across tools (use /sales-membership) or checkout optimization across platforms (use /sales-checkout).

Ruzuku platform help — course + membership platform for coaches, educators, and creators (ruzuku.com): course builder (video, quizzes, assignments, discussions), drip scheduling, certificates, live/cohort courses via Zoom, communities, and direct Stripe/PayPal with 0% transaction fees. No public REST API — automation is Zapier only (auth = API Key + API Secret + Site URL, free on every plan; 7 triggers incl. New Student Enrolled and Subscription Canceled, 3 actions: Enroll/Unenroll/Find a Student). Use when wiring a Ruzuku Zapier integration to enroll buyers from an external cart or sync students into a CRM/ESP, routing course-completion or cancellation events to follow-ups, setting up affiliate tracking (no dashboard — coupons or price points per affiliate), choosing Free vs Core vs Pro (certificates/white-label/storefront are Pro-gated), or the course builder feeling tedious. Do NOT use for course/membership strategy across tools (use /sales-membership) or checkout optimization (use /sales-checkout).