Run any Skill in Manus with one click

sales-audience-growth

Stars58

Forks7

UpdatedJune 28, 2026 at 10:57

Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when subscriber growth has stalled, lead magnets aren't converting, referral program isn't driving signups, opt-in forms have low conversion rates, or social followers aren't joining your email list. Do NOT use for sending emails to your list (use /sales-email-marketing), monetizing your newsletter (use /sales-newsletter), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).

Installation

Install with Codex or Claude Copy this prompt, paste it into Codex, Claude, or another assistant, and let it review the skill page and install it for you.

Run Skill in Manus

Source

sales-skills

sales-skills/sales

View GitHub Repository View Creator Repositories

Download

Run Skill in Manus

File Explorer

3 files

SKILL.md

readonly

More from this repository

same repository

sales-do

sales-skills/sales

Routes any sales, marketing, ad, or GTM objective to the right specialized skill and outputs the install command for that skill plus a ready-to-paste prompt packed with the user's context. Asks clarifying questions when the objective is ambiguous, then hands back a copy-paste-runnable next step. Covers prospecting, outbound cadences, deals, proposals, forecasting, deliverability, enrichment, intent, content, coaching, CRO, SEO, launch directories, newsletters, email/SMS/push marketing, chatbots, influencer marketing, social media, employee advocacy, media relations, reviews, data hygiene, B2B advertising, retargeting, affiliate, loyalty, digital products, memberships, webinars, checkout, and platform-specific help. Use when the user has a sales or marketing question and isn't sure which skill to use, or wants a multi-skill sequence with a batch install command. Do NOT use to solve problems directly — this skill only routes.

2026-06-2858

sales-phantombuster

sales-skills/sales

PhantomBuster (phantombuster.com) platform help — code-free web/LinkedIn automation + scraping + lead-gen: 'Phantoms' (LinkedIn search export, scrapers, auto-connect, email finder), Flows that chain them, AI Agents + a cloud LinkedIn Leads database. Developer surface: a REST API (base phantombuster.com/api/v2, X-Phantombuster-Key-1 header) to launch agents (POST /agent/{id}/launch → container id) and fetch run results (/containers/fetch-result-object), plus the Leads storage and per-agent webhooks (secret param, 11s timeout) on run completion. Billed by execution time + slots; API on all paid plans. Use when launching a Phantom or fetching its scraped output via the API, wiring a run-finished webhook, handling the async agent→container model, managing slots/execution-time, or LinkedIn cookie/safety issues. Do NOT use for prospect-list / lead-sourcing strategy across tools (use /sales-prospect-list), enrichment strategy across vendors (use /sales-enrich), or outbound cadence strategy (use /sales-cadence).

2026-06-2858

sales-prospect-list

sales-skills/sales

Builds targeted B2B prospect lists for outbound campaigns from database providers (Apollo, ZoomInfo, Clay, Cognism). Use when you don't know who to target, your outbound list is too broad and response rates are low, you can't find the right decision-makers at target accounts, your ICP is vague, or your prospect list is full of bad-fit contacts. Do NOT use for enriching existing contacts with emails/phones (use /sales-enrich), interpreting buying signals (use /sales-intent), general Apollo platform help (use /sales-apollo), or hyperlocal / door-to-door / territory / route-based outbound to local SMBs that aren't on databases — restaurants, gas stations, salons, contractors, HVAC — (use /sales-field-sales).

2026-06-2858

sales-intent

sales-skills/sales

Interprets buying signals and prioritize accounts for outreach. Use when drowning in intent data and not sure what matters, can't tell which accounts to prioritize, buying signals aren't translating to pipeline, job change alerts are noisy, intent topics feel too broad, lead scores don't match actual deal quality, or not sure how to act on signals in outreach. Do NOT use for building prospect lists (use /sales-prospect-list), enriching contacts (use /sales-enrich), ZoomInfo-specific intent config (use /sales-zoominfo), or general Apollo platform help (use /sales-apollo).

2026-06-2858

sales-syncgtm

sales-skills/sales

SyncGTM (syncgtm.com) platform help — AI-native GTM data engine that unifies buying signals (job changes, funding, hiring, LinkedIn posts, web-traffic, custom AI signals), waterfall enrichment (verified emails/mobiles, 40+ providers), AI lead scoring (0–100 vs ICP), AI research agents, and a no-code Workflow Builder. Developer surface: an MCP server (api.syncgtm.com/mcp, OAuth browser sign-in, free-plan — works with Claude Code/Cursor to enrich, find emails/phones, read signals), a REST API (api.syncgtm.com, API key), webhooks, and 40+ integrations (HubSpot/Salesforce/Slack/Attio). Use when connecting the MCP server to an AI agent, enriching contacts via the API, acting on buyer signals, scoring leads vs an ICP, building a signal→enrich→outreach workflow, or choosing SyncGTM vs Clay/Trigify. Do NOT use for intent-data strategy across tools (use /sales-intent), prospect-list building (use /sales-prospect-list), or enrichment strategy across vendors (use /sales-enrich).

2026-06-2858

sales-cadence

sales-skills/sales

Designs multi-channel outbound cadences with timing, A/B testing, and content. Use when outbound sequences getting low reply rates, unsure how many touchpoints or what spacing to use, cadence emails sound generic, prospects ignoring calls, A/B tests not moving the needle, sequence performance plateauing, or not sure which channels to include in outreach. Do NOT use for marketing cold email (use /cold-email), automated email flows (use /email-sequence), or general Salesloft platform help (use /sales-salesloft).

2026-06-2858

name	sales-audience-growth
description	Grows an email list or newsletter audience — lead magnets, content upgrades, cross-promotion, referral programs, social-to-email conversion, SEO-to-email, viral loops, opt-in optimization. Use when subscriber growth has stalled, lead magnets aren't converting, referral program isn't driving signups, opt-in forms have low conversion rates, or social followers aren't joining your email list. Do NOT use for sending emails to your list (use /sales-email-marketing), monetizing your newsletter (use /sales-newsletter), or platform-specific setup (use /sales-kit, /sales-mailchimp, etc.).
argument-hint	[describe your audience growth question or goal]
license	MIT
version	1.0.0
tags	["sales","audience","lead-magnet","list-building","growth"]

Audience Growth

Help the user grow their email list or newsletter audience — lead magnets, content upgrades, cross-promotion networks, referral programs, social-to-email funnels, SEO-to-email capture, and opt-in optimization. This skill is tool-agnostic but includes platform-specific guidance.

Step 1 — Gather context

If references/learnings.md exists, read it first for accumulated knowledge.

Ask the user:

Where are you now?
- A) Starting from zero — building a list for the first time
- B) Under 1,000 subscribers — early traction
- C) 1,000–10,000 subscribers — growing steadily
- D) 10,000+ subscribers — optimizing and scaling
What growth channels are you using (or want to use)?
- A) Organic content (blog, SEO, YouTube, podcast)
- B) Social media (Twitter/X, LinkedIn, Instagram, TikTok)
- C) Cross-promotion with other newsletters/creators
- D) Paid ads (Meta, Google, Twitter, sponsor swaps)
- E) Referral programs (subscribers recruit subscribers)
- F) Lead magnets / content upgrades
- G) Not sure — help me pick
What's your niche/topic? (helps tailor lead magnet and channel advice)

Step 2 — Strategy and approach

Growth channels ranked by cost and effort

Channel	Cost	Effort	Speed	Best for
Lead magnets	Free–Low	Medium	Medium	Converting existing traffic
Content upgrades	Free	Medium	Medium	Blog/SEO traffic
Cross-promotion	Free	Low	Medium	1K+ subscribers
Referral programs	Low	Low (after setup)	Slow–Medium	Engaged audiences
Social → email	Free	High (ongoing)	Slow	Audience on social already
SEO → email	Free	High (upfront)	Slow	Long-term compounding
Paid ads	$$$	Low–Medium	Fast	Scaling a proven funnel
Guest posts / podcasts	Free	High	Slow	Authority building

Lead magnets that convert

High-converting formats (10–50% opt-in rates):

Checklists & cheat sheets — one-page, immediately useful
Templates & swipe files — ready to use, saves time
Mini-courses (3–5 email lessons) — builds habit of opening
Quizzes — interactive, personalized result requires email
Free tools / calculators — ongoing value, bookmarked and shared

Medium-converting formats (3–10%):

Ebooks / guides — comprehensive but higher commitment to consume
Webinar replays — time-gated urgency helps
Resource lists / toolkits — curated recommendations

Low-converting formats (1–3%):

"Subscribe to my newsletter" — no specific value prop
Generic "get updates" — worst performing CTA

Opt-in form optimization

Placement (in order of conversion rate):

Exit-intent popup — 2–5% conversion, catches leaving visitors
Inline within content — 1–5%, contextually relevant
Sticky bar — 0.5–2%, persistent visibility
Sidebar widget — 0.5–1%, familiar but often ignored
Footer — 0.2–0.5%, last resort

Copy formula:

Headline: State the specific outcome ("Get the 10-step checklist to...")
Subheadline: Address objection or add specificity ("Used by 500+ creators")
CTA button: Action-oriented, specific ("Send me the checklist" > "Subscribe")
Social proof: Subscriber count, testimonials, logos

Cross-promotion strategy

Newsletter swaps: You promote their newsletter, they promote yours (free, mutual)
Paid recommendations: Other newsletters get paid to recommend you ($1–$5/subscriber)
Co-created content: Joint webinar, guide, or resource with cross-promotion
How to find partners: Similar niche, similar size (0.5x–2x your list), non-competing

Referral program design

Reward tiers (proven structure):

Referrals	Reward
1	Exclusive content / bonus resource
3	Access to community or archive
5	Physical merch (stickers, mug)
10	Premium tier access / 1-on-1 call
25	Featured in newsletter / lifetime premium

Keys to success:

Make sharing effortless (pre-written tweet, copy-paste link)
Show progress (leaderboard, progress bar)
Rewards should be desirable but not so expensive they attract gaming
Fraud prevention: Referral programs are susceptible to fake signups, bot traffic, and self-referral abuse. Prevention strategies: require double opt-in for referred subscribers, verify referred email engagement (opens/clicks) before awarding rewards, set a minimum engagement window (e.g., subscriber must open at least 1 email within 14 days), block disposable email domains, monitor for suspicious patterns (same IP, rapid-fire signups, identical referrer chains), and review top referrers manually. Track 30-day retention of referred subscribers — if a referral source shows >50% unsubscribe rate, investigate or block it

Social-to-email conversion

Twitter/X → email:

Pin a tweet with your lead magnet link
End high-performing threads with "Get the full breakdown in my newsletter: [link]"
Use newsletter content as tweet threads → funnel interested readers

LinkedIn → email:

Post native content with CTA in first comment (not in post — LinkedIn deprioritizes external links)
Create carousel posts → "Download the full version: [link in comments]"

YouTube → email:

Mention lead magnet in video with verbal CTA
Link in video description + pinned comment
Create a dedicated landing page for each video's audience

Podcast → email:

Dedicated landing page per episode (easy-to-say URL)
Offer episode-specific bonus content as lead magnet

Step 3 — Platform-specific guidance

For platform-specific audience growth features (Kit, Beehiiv, SparkLoop, Mailchimp, Substack, Omnisend, ActiveCampaign, GetResponse, Unbounce, Leadpages, Ghost, ZoomInfo FormComplete, Clearbit, SendPulse, AdRoll, Lettergrowth, Collab Match, InboxReads, MutualGro, ReferralKit, ReferralHero, KickoffLabs, UpViral, LaunchList, Waitlister, Waitlistly, Referlist, Tuemilio, GetWaitlist, Refind, Customers.ai, etc.), see references/platforms.md.

Step 4 — Actionable guidance

Quick-start plan by stage

0–500 subscribers:

Create one high-value lead magnet (checklist or template)
Build a dedicated landing page
Share on 1–2 social channels consistently
Add opt-in form to your website (inline + exit-intent)
Goal: 50–100 subscribers/month

500–2,000 subscribers:

Add a content upgrade to your 3 best-performing pages/posts
Start cross-promoting with 2–3 similar-sized newsletters
Optimize opt-in copy (A/B test headlines and CTAs)
Add social proof to forms (subscriber count if >500)
Goal: 100–300 subscribers/month

2,000–10,000 subscribers:

Launch a referral program with 3–4 reward tiers
Join paid recommendation networks (Kit Creator Recs, SparkLoop, Beehiiv Boosts)
Create a second lead magnet for a different audience segment
Test paid acquisition on one channel ($5–$10/day)
Goal: 500–1,500 subscribers/month

10,000+ subscribers:

Scale paid recommendations (increase budget per subscriber)
Invest in SEO content that drives email opt-ins
Launch an ambassador/affiliate program for super-fans
Negotiate direct newsletter swaps with larger publications
Goal: 2,000–5,000+ subscribers/month

Measuring growth

Metric	What it tells you	Good benchmark
Opt-in rate	Landing page / form effectiveness	20–40% (landing page), 1–5% (inline)
Cost per subscriber	Paid acquisition efficiency	$1–$3 (recommendations), $2–$8 (ads)
Referral rate	How many subscribers refer others	5–15% participate
Growth rate	Month-over-month list growth	10–20% monthly
Unsubscribe rate	Content quality signal	<0.5% per email

Gotchas

"Subscribe to my newsletter" is the worst CTA — always offer something specific (checklist, template, mini-course). Generic CTAs convert 3–5x worse than specific lead magnets.
Double opt-in kills conversion but helps deliverability — disabling it can boost signups 10–20% but increases spam complaints and hurts sender reputation. Keep it on if deliverability matters more than raw numbers.
Referral programs need 2K+ subscribers to work — below that, there aren't enough participants to generate meaningful viral growth. Start with other channels first.
Paid recommendations have quality variance — not all $2 subscribers are equal. Track 30-day retention of recommendation-sourced subscribers. Drop sources where >50% unsubscribe within 30 days.
Social followers ≠ email subscribers — converting social to email is slow (typically 0.5–2% of followers opt in). Don't count on social alone for list growth.

Self-improving: If you discover something not covered here, append it to references/learnings.md with today's date.

Before recommending a specific platform skill

This skill covers a strategy domain across many platforms. Before pointing the user to any specific platform skill (any /sales-{platform} listed in ## Related skills, e.g., /sales-mailshake, /sales-klaviyo, /sales-apollo), read that platform skill's actual SKILL.md first. The 1-line description in ## Related skills is enough to identify a candidate — it's not enough to commit to it or to write a prompt that invokes it well.

How to read it:

If ~/.claude/skills/{skill-name}/SKILL.md exists locally, Read it.
For sales-* skills, WebFetch directly from this repo: https://raw.githubusercontent.com/sales-skills/sales/main/skills/{skill-name}/SKILL.md — e.g., for sales-mailshake: https://raw.githubusercontent.com/sales-skills/sales/main/skills/sales-mailshake/SKILL.md.
For non-sales-* skills (third-party), look up {org}/{repo} in ~/.claude/skills/sales-do/references/skill-sources.md if installed and fetch the same skills/{skill-name}/SKILL.md path under that repo.

After reading, ground your recommendation in something concrete from the SKILL.md (its scope, a sub-flow, its argument-hint shape, or a "Do NOT use for..." negative trigger). Align any generated invocation with the platform skill's argument-hint. If the platform skill turns out not to fit the user's situation, swap to another or handle the question here directly rather than recommending a poor fit.

Related skills

/sales-email-marketing — Email marketing strategy (what to send once you have subscribers)
/sales-newsletter — Newsletter monetization (making money from your list)
/sales-digital-products — Selling digital products (ebooks, courses, templates)
/sales-funnel — Funnel strategy (landing page and conversion optimization)
/sales-kit — Kit platform help (Kit-specific setup)
/sales-mailchimp — Mailchimp platform help
/sales-getresponse — GetResponse platform help
/sales-activecampaign — ActiveCampaign platform help
/sales-omnisend — Omnisend platform help (popups, forms, Wheel of Fortune for ecommerce)
/sales-unbounce — Unbounce platform help (landing pages, Smart Traffic AI, popups, sticky bars, A/B testing, DTR)
/sales-leadpages — Leadpages platform help (landing pages, pop-ups, alert bars, Leadmeter, A/B testing)
/sales-sendpulse — SendPulse platform help (pop-ups, subscription forms, multi-channel follow-up)
/sales-clearbit — Clearbit platform help (form shortening, enrichment, Autocomplete API)
/sales-zoominfo — ZoomInfo platform help (FormComplete, WebSights)
/sales-adroll — AdRoll platform help (retargeting for list growth, lookalike audiences, ecommerce integration)
/sales-buttondown — Buttondown platform help (newsletter publishing, paid subscriptions, Markdown, API, CLI)
/sales-ghost — Ghost platform help (publishing, newsletters, memberships, Stripe, Mailgun, API, migration)
/sales-beehiiv — Beehiiv platform help (publishing, growth, monetization, ad network, API)
/sales-lettergrowth — Lettergrowth platform help (free cross-promotion directory, 1,300+ newsletters, partner discovery)
/sales-collabmatch — Collab Match platform help (niche cross-promotion directory, ~200 newsletters, Web3/tech skew, weekly matching)
/sales-inboxreads — InboxReads platform help (5,600+ newsletter directory, 1-click cross-promo swaps, Opportunities Board, Live Media Kits, ad pricing suggestions, free/$8-58/mo)
/sales-mutualgro — MutualGro platform help (creator collaboration with AI partner matching, scheduled X/LinkedIn posting, accepts non-newsletter projects, free/£3.99/mo)
/sales-referralkit — ReferralKit platform help (no-code newsletter referral program by Copyhackers, merge-tag-driven, milestone rewards, free for first 10K leads, Mailchimp/Kit/MailerLite/AWeber ESPs)
/sales-referralhero — ReferralHero platform help (full-stack referral/affiliate/waitlist/contest with REST API, webhooks, Zapier, multi-level referrals, coupon groups, 6 native ESPs, PRO $199/mo and PREMIUM $399/mo)
/sales-viral-loops — Viral Loops platform help (turnkey referral/waitlist/giveaway/milestone/ambassador campaign templates, embeddable widget, per-campaign publicToken REST API + webhooks + two-way Zapier; Build ~$49/Accelerate ~$229)
/sales-referral-factory — Referral Factory platform help (no-code referral program builder, 100+ branded templates, User-centric REST API with referrer attribution + qualification→due-reward flow + in/outbound webhooks, native HubSpot/Salesforce/Stripe syncs; Basic ~$200/Pro ~$400, scales by users)
/sales-kickofflabs — KickoffLabs platform help (viral waitlists, bonus-entry giveaways, milestone rewards, leaderboard giveaways with v1+v2 REST API, structured fraud webhooks, AnyForm + KOL.js, $13/mo Hobby to $202/mo Enterprise annual)
/sales-upviral — UpViral platform help (viral sweepstakes, giveaways, waiting lists, milestone referral programs with REST API + Callback-URL webhooks, IP-based fraud detection, A/B testing; API gated to Business $119/mo annual+, Starter $79/mo has no API)
/sales-rafflepress — RafflePress platform help (WordPress giveaway/contest plugin, 30+ entry actions, refer-a-friend, outbound webhooks (no HMAC, social-action data excluded) + Zapier "New Contestant Created" + 15+ native ESPs; no REST API, free Lite + one-time Pro ~$299)
/sales-shortstack — ShortStack platform help (standalone SaaS contest/giveaway/quiz/refer-a-friend campaign platform — Entries API entries.shortstack.com with Token auth + SIGNED webhooks (X-Ss-Signature HMAC) + native Mailchimp/HubSpot/Salesforce/Zapier; free-forever plan + paid tiers)
/sales-launchlist — LaunchList platform help (viral pre-launch waitlist with one-time lifetime pricing $0–$79+, gamified referrals + position inflation, no public API — form POST + webhooks/Zapier at Grow $79+)
/sales-waitlister — Waitlister platform help (pre-launch waitlists with built-in email broadcasts, REST API + 5 HMAC-signed webhook events at Growth $49/mo, unlimited subscribers from $15/mo, no Zapier)
/sales-waitlistly — Waitlistly platform help (validation-first hosted waitlist landing pages, custom domains, on-signup webhooks → Zapier/Make/Slack/your own API, free to start, no public REST API)
/sales-referlist — Referlist platform help (cheap no-code waitlist with Dropbox/Robinhood-style referrals, npm SDK + JS snippet + REST API on Pro, Mailchimp/Airtable/CSV export, free for first 100 signups)
/sales-tuemilio — Tuemilio platform help (early-access waitlist + viral referral loop with REST API + JS SDK + webhooks on all tiers, leaderboards, white-labeled dashboards, Zapier/Mailchimp, Founder $29/Startup $49)
/sales-getwaitlist — GetWaitlist platform help (developer-friendly pre-launch waitlist + referral widget, REST API from Basic $15/mo with unauthenticated POST /signup, new_signup/offboarded_signup webhooks, no free tier for new accounts)
/sales-refind — Refind platform help (CPA-based newsletter ad network, 488K curated readers, cross-promotion, publisher earning)
/sales-retargeting — Retargeting strategy (using ads to drive visitors back to signup pages)
/sales-b2b-advertising — account-based advertising (WebSights feeds retargeting audiences)
/sales-do — Not sure which skill to use? The router matches any sales objective to the right skill. Install: npx skills add sales-skills/sales --skill sales-do

Examples

Example 1: First lead magnet

User says: "I write a newsletter about productivity for remote workers. How do I grow my list?" Skill does: Recommends a "Remote Work Productivity Checklist" lead magnet, suggests a Kit landing page + exit-intent popup on their blog, provides opt-in copy formula, and outlines a 0–500 growth plan Result: User has a lead magnet, landing page strategy, and month-by-month growth plan

Example 2: Referral program setup

User says: "I have 5,000 subscribers and want to set up a referral program" Skill does: Designs a 4-tier reward structure, recommends Kit's built-in referral system (Pro plan) or SparkLoop as alternatives, provides sharing templates and fraud prevention tips Result: User has a referral program blueprint ready to implement

Example 3: Social-to-email strategy

User says: "I have 15K Twitter followers but only 800 email subscribers. How do I convert them?" Skill does: Creates a Twitter → email playbook: pin tweet with lead magnet, thread-to-newsletter funnel, profile link optimization, and weekly cadence of conversion CTAs Result: User has a systematic approach to converting Twitter audience to email subscribers

Troubleshooting

Opt-in rates are low (<1%)

Symptom: Landing page or form gets traffic but few sign-ups Cause: Weak value prop, generic CTA, or form asks for too much info Solution: Make the lead magnet more specific and immediately useful. Use only email field (no name). A/B test headline copy. Add social proof. Try a different form type (popup vs inline).

Referral program has low participation

Symptom: Referral program launched but <2% of subscribers participate Cause: Rewards aren't compelling, sharing is too hard, or subscribers don't know about it Solution: Mention the referral program in every email (footer or dedicated section). Provide pre-written share text. Make the first reward tier achievable (1 referral). Show a progress bar.

Subscriber quality is low from paid channels

Symptom: Growing fast via paid recommendations but engagement dropping Cause: Acquired subscribers aren't genuinely interested in your content Solution: Track 30-day and 60-day retention by acquisition source. Cut sources where >40% unsubscribe within 60 days. Tighten targeting or switch to higher-quality (but more expensive) channels.